During the 2009 Inbound Marketing Summit at Gillette Stadium, a number of speakers referenced Hugh MacLeod’s Ignore Everyone, as a book that anyone working in the social media realm should check out. I took the suggestion and was happy with the read. Not only does the book offer an insight into the Gaping Void’s scribe’s journey from point A as an ad exec to penning a successful blog and cartoonist, but also gives two really important life lessons – Don’t Quit Your Day Job & Never Do a Hobby for Work.
Aside from those two lessons. MacLeod features some of his business card art work as reflections of the chapters themselves.
While this isn’t much of a book review, I would say to check out the book and take the lessons to heart. The biggest takeaway that I took from it was to have a hobby and do it your way, be it a blog, sketching, writing food reviews or making videos. Have fun with it and don’t try to make it all about money, otherwise you’ll be one of those lonely guys at the end of the bar.