Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. While it would be easy to jump into the fray and replace Facebook for Simpsons in the old “Simpsons did it” meme, I won’t.
Sure Twitter is late to the party, but at the same time they have made some advancements that Facebook can’t get to due to their privacy policy. What I like about the new analytics is that it will allow users to track their personal performance (if they have goals associated – thought leadership, eyeballs, etc.) or to see who on their network is truly engaged with them. There is a mix of vanity in both of those two points, but it also plays to the vanity of social networking platforms.