About six months ago while manning the Vistaprint Twitter account, a few followers mentioned that we were included in a presentation that they say in a conference or on Blog Talk Radio by this guy named Scott Stratten, better known as @UnMarketing.

I reached out and thanked him and one thing led to another and we talked shop (peep out page 39 for the insights of the conversation) and about this book he was writing called UnMarketing. Fast forward six months later and I just wrapped up the book.

It was a great read and is a book that you should check out. Instead of the typical social media hyperbole, Scott offers some insight into his business, his failures and his successes. You can literally learn from his mistakes.

The writing style is very conversational and Yoda-like with a hint of sarcasm. Definitely one of the better books I have read in the past six months, below is my video review (please click here if you are having trouble viewing the video).

About six months ago while manning the Vistaprint Twitter account, a few followers mentioned that we were included in a presentation that they say in a conference or on Blog Talk Radio by this guy named Scott Stratten, better known as @UnMarketing.

I reached out and thanked him and one thing led to another and we talked shop (peep out page 39 for the insights of the conversation) and about this book he was writing called UnMarketing. Fast forward six months later and I just wrapped up the book.

It was a great read and is a book that you should check out. Instead of the typical social media hyperbole, Scott offers some insight into his business, his failures and his successes. You can literally learn from his mistakes.

The writing style is very conversational and Yoda-like with a hint of sarcasm. Definitely one of the better books I have read in the past six months, below is my video review (please click here if you are having trouble viewing the video).

About six months ago while manning the Vistaprint Twitter account, a few followers mentioned that we were included in a presentation that they say in a conference or on Blog Talk Radio by this guy named Scott Stratten, better known as @UnMarketing.

I reached out and thanked him and one thing led to another and we talked shop (peep out page 39 for the insights of the conversation) and about this book he was writing called UnMarketing. Fast forward six months later and I just wrapped up the book.

It was a great read and is a book that you should check out. Instead of the typical social media hyperbole, Scott offers some insight into his business, his failures and his successes. You can literally learn from his mistakes.

The writing style is very conversational and Yoda-like with a hint of sarcasm. Definitely one of the better books I have read in the past six months, below is my video review (please click here if you are having trouble viewing the video).

About six months ago while manning the Vistaprint Twitter account, a few followers mentioned that we were included in a presentation that they say in a conference or on Blog Talk Radio by this guy named Scott Stratten, better known as @UnMarketing.

I reached out and thanked him and one thing led to another and we talked shop (peep out page 39 for the insights of the conversation) and about this book he was writing called UnMarketing. Fast forward six months later and I just wrapped up the book.

It was a great read and is a book that you should check out. Instead of the typical social media hyperbole, Scott offers some insight into his business, his failures and his successes. You can literally learn from his mistakes.

The writing style is very conversational and Yoda-like with a hint of sarcasm. Definitely one of the better books I have read in the past six months, below is my video review (please click here if you are having trouble viewing the video).