Tweet Today I will be presenting at the Social Commerce Strategies Conference in Las Vegas on measuring social media. Four key takeaways are: Traditional and non-traditional measurements Measurement is not one-size fits all Social customer personas How Vistaprint got started in the space and what we measure Measuring your social output View more presentations from…
Tweet Earlier today I gave a presentation with Lithium’s Joe Cothrel during WOMMA’s part of Social Media Week in Chicago. Some key takeaways included: Understand your business goals Understand your customers’ needs Set rules of engagement Be rigorous on your measurement Choose the right tools for the job A Case Study in Social Media Measurement:…
Tweet Folks get into social media for a number of reasons. Some love technology and are early adopters, for others the space provides a self-promotional platform while others flock to it because of the buzz that it garners. I got into it three years ago when I was handed a magazine article and given the…
Tweet This was one interesting week for me. Strated out pretty slow, but then was broken up on Wednesday with the awesomeness that is jury duty. While I was not selected to serve on the jury, I did hear a lawyer spin one hell of a story about a kid who was in for drug…
Tweet For the past few months, Vistaprint (my employer) has been doing some pretty cool research into the company’s small and micro business customers. Earlier today, we launched our first Infographic on the latest study that looks at optimism in the small business space. I figured that some of you would find interesting. On top of…
Tweet People I interact with often ask me what the benefits of social media are. They range from ROI and measurement to “why bother” and “is it worth it?” Many of these people are not familiar with the space and question metrics that they cannot understand. It’s often hard to satisfy their question as to…
Tweet Last week, I talked to John Moore about Vistaprint’s social media strategy and some of the things that we have done in the past. He turned the conversation into a case study that was pretty cool and figured I would share. Vistaprint: Earning Revenue Through Social Media