Business cards are often the first piece of marketing or branding collateral purchased by businesses of all sizes. Many times we think of these cards as a way to trade pertinent contact information and make a great first impression on clients, peers or prospects. This image from the creative team at Vistaprint showcase some additional…
Last month, I presented Vistaprint as a case study for social commerce. Below are the video and deck. Key takeaways include: What can be measured All measurement is not equal Evolving your metrics Tracking sales to your social interactions Measuring your social output View more PowerPoint from Jeff Esposito
Today I will be presenting at the Social Commerce Strategies Conference in Las Vegas on measuring social media. Four key takeaways are: Traditional and non-traditional measurements Measurement is not one-size fits all Social customer personas How Vistaprint got started in the space and what we measure Measuring your social output View more presentations from Jeff…
Earlier today I gave a presentation with Lithium’s Joe Cothrel during WOMMA’s part of Social Media Week in Chicago. Some key takeaways included: Understand your business goals Understand your customers’ needs Set rules of engagement Be rigorous on your measurement Choose the right tools for the job A Case Study in Social Media Measurement: Vistaprint…
Folks get into social media for a number of reasons. Some love technology and are early adopters, for others the space provides a self-promotional platform while others flock to it because of the buzz that it garners. I got into it three years ago when I was handed a magazine article and given the ultimatum…
This was one interesting week for me. Strated out pretty slow, but then was broken up on Wednesday with the awesomeness that is jury duty. While I was not selected to serve on the jury, I did hear a lawyer spin one hell of a story about a kid who was in for drug and…
For the past few months, Vistaprint (my employer) has been doing some pretty cool research into the company’s small and micro business customers. Earlier today, we launched our first Infographic on the latest study that looks at optimism in the small business space. I figured that some of you would find interesting. On top of the…