There is no question that Twitter is my favorite social network. It is short hits that cut to the chase and there is no room for crap in 140 characters. I won’t say it was love at first sight, but after about 100 Tweets, I was hooked. I must also confess that I am a…
This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. After setting the groundwork for a social media structure across the company, it is important to set up a roadmap for future success. This will not only help you get all…
This is a hilarious video (click here if you can’t view the video) from the guys over at College Humor.
This post originally ran on PR Breakfast Club, but I wanted to share with you in case you missed it over there. A few weeks back, pundits noted that Twitter had its moment. The 140-character service was on fire with tweets mentioning the death of Osama Bin Laden at a rate that traditional news outlets…
This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. Generating company-wide buy-in for your social media program is an important early step in institutionalizing social media. It may not be easy or natural for the initial SM team to gain…
A little over a year ago, my bank account got hacked. It sucked and the phone support at Citibank couldn’t help me out. So out of frustration, I turned to the best place I know to get help – Twitter. After some back and forth over the phone, their social media team had me fixed…
This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. More often than not, social media within companies both large and small is run by a designated team or person. Many of these teams took on the role in their companies…
