Tweet Twitter is one of those things that is very useful, but at the same time is 140 characters away from sucking away 2-3 hours of your day. If it’s not part of your job function this loss of hours really zaps your productivity. This also makes it harder to sell to the higher ups…
Tweet One of the biggest issues with companies and social media is that they are scared. Someone needs to lead the charge. I feel that it should be led and strategized by the PR or communications organization. Now while I say lead this should not be taken as something that can be done alone. Trust…
Tweet I saw this presentation over the weekend from Jeremiah Owyang and it really puts social media growth into perspective. Some of the best takeaways that I got were: Be one with the ecosystem, it can only help you Foster a community, helps beyond quick wins Loved the hammering home of the soft sell (wish…
Tweet This post originally ran on PR Breakfast Club. However I wanted to share to readers of this site who may have missed it. One of the core functions of the public relations profession is publicity. It’s why we chat up reporters, pitch, spin, network, etc. We build stories and buzz around products that are…
Tweet I picked up a copy of David Meerman Scott‘s The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (Amazon affiliate link – about $12) after reading some good reviews on it. After reading through, I am glad I listened…
Tweet When I checked my email last night, I had one from MLB. The subject line read Campaign for your MLB All-Stars. Now like I said the other day, MLB is one of those things that I’m a fanboy for so, I opened the email. Instead of a usual plea to vote for the Mid-Summer…
Tweet I grew up in a working class family. My father, William Stefanczyk, owns his own construction company. So to say hard work was something I learned at a young age would be an understatement. Of all the lessons I learned in home building, perhaps the one that stuck with me and impacts me the…
