Category Archives: social media

How Marketers are Monetizing Social Media

A few weeks ago, I sat on a panel for MITX that focused on monetization of social media. Three of the biggest takeaways/talking points were as followed: Two sides of social Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic…

Four things to pack for SXSW

So you are headed to SXSW in a bit over a week? Great. While there are plenty of posts out there on best parties to attend, restaurants to hit or bands to see, I’ll take another route – outlining the four things that you probably haven’t thought about packing or buying. Portable energy – Our…

Looking back on six years on Facebook… and how to get yours

Believe it or not, Facebook turned 10 today and as a special gift to users, they gave us a look back video showcasing your time on Facebook. Here is mine: What events stood out on yours? Unfortunately, Facebook did not offer sharing options, so you’ll have to take an approach that takes some code look-ups…

Best Super Bowl Commercial You Never Saw

Like most of you, I love seeing wrap ups of Super Bowl commercials. While Bud Light and Soda Stream are catching all the headlines along with a drunk JC Penney, most of us missed this outstanding commercial that only aired in Georgia from a personal injury lawyer. And we thought seeing the Dinobots was awesome.

Newscastle wins with non-Super Bowl Ad

This is a pretty awesome non-Super Bowl Commercial from Newcastle Brown Ale.

Facebook’s the crack and we’re all greedy junkies

A recent Facebook update changed how brands are able to get content onto users’ news feeds. The new algorithm will only post content that is relevant to the end-user, meaning users get the content they care about, not the content that games the Edgerank by hopping on memes or posting cute babies or puppies (if…

Lord of the Crumbs

Sesame Street does it again. A social media and content marketing win by parodying the Lord of the Rings and Hobbit movies. Well played folks

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