Category Archives: social media

Perception Versus Reality

No matter what type of job you have, chances are that there are times when you take yourself or your job way too seriously. In the digital and social space, this is often our own Achilles heel as press clippings and blogs within the space help puff out our chests and inflate our own feelings…

Inner Geek Joy

I am not going to lie, but Peter Jackson has me giddy like a schoolgirl to see the next iteration of the Hobbit.

Book Review: Digital Marketing Analytics [video]

Chuck Hemann and Ken Burbary are some smart dudes, so I had some high expectations when my copy of Digital Marketing Analytics come in. These expectations were more than exceeded when I got into the book that I’d like to call a good textbook for digital marketers. Overall, you should read this book if you: manage a…

Facebook changes in the real world

A bit satire, a bit lazy post, but also a bit true. Imagine if Facebook’s changes happened to your offline life…

Have we lost civility in social media? Yes we have

Today has made me realize that the social media echo-chamber is filled with idiots. Instead of looking for ways to advance our profession, we spend time with passive-aggressive posts and finger pointing at companies who do social media wrong. We use #fail and worst case study ever in our messaging. Seriously we should all be more…

What is your community’s golden key?

Last week, Montecristo Cigars sent me an email asking if I wanted to enter their social club. Two days late, I got a welcome kit. This all got me thinking as to what community managers needed to consider when building out their communities. Some more thoughts are in the video below:

Instagram becomes more Facebookish with Photos of You

Earlier today, I saw the video below as a promoted post on Facebook. Ever since Facebook acquired Instagram, I’ve wondered how they would add more “Facebookish” features to the photo-filter app. Well now I’ve got my answer – Photos of You, a service where you can tag friends in pictures and have them shared to…

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