Category Archives: social media

Get over the Google+ breakup – it is logical and good

On Sunday, it was announced that two of the more popular features of Google+ – Photos and Streams – would be managed as separate entities. The aftermath of the post was an explosion of OMGs and finger wags at Google’s failed social network across the social interwebs. For a platform that many decried as dead…

Vistaprint enters branded campaign space

As many of you know, I have worked at Vistaprint for nearly eight years. Over that course of time, the business has been primarily known for direct response ads across multiple platforms from print media to online display and search ads. So needless to say, it has been interesting to be here as the company…

Listening and acting on social signals

A few weeks back, I took the stage at Internet Retailer‘s annual conference for the ecommerce industry to discuss social media and how marketers can  do it right, but also how they can do it very wrong. Much of the value of social media lies within the data that is readily shared by its users….

Miami University wins the Trolling game

Game. Set. Match. Miami University of Ohio wins the award for best use of trolling in 2014. Well done.   Original Tweet

Get your ass outside

Put your phone down and get outside…

How Marketers are Monetizing Social Media

A few weeks ago, I sat on a panel for MITX that focused on monetization of social media. Three of the biggest takeaways/talking points were as followed: Two sides of social Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic…

Four things to pack for SXSW

So you are headed to SXSW in a bit over a week? Great. While there are plenty of posts out there on best parties to attend, restaurants to hit or bands to see, I’ll take another route – outlining the four things that you probably haven’t thought about packing or buying. Portable energy – Our…

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