Category Archives: social media

Twitter should be illegal … says Mike Francesa

This post contains video, click here if you are having trouble viewing. Earlier this week WFAN’s Mike Francesa had an awesome rant on Twitter. Some of the top sound bites include Twitter should be illegal, one of these days someone will monetize it and Twitter cuts the middle man out of sports journalism.

What’s your story?

What’s your story? It is probably a phrase that you have heard dozens if not hundreds of times over the course of the past few months. Hell you have probably uttered it to people you’ve met as well. Question is, do you really think about what your story is? You don’t have to answer that…

Twitter gets ugly in NHL playoffs

It took a split second for Joel Ward to become a playoff hero to Washington Capitals fans. By the time the Capitals were done celebrating Ward’s overtime goal that knocked the Boston Bruins out of the playoffs; Ward was the center of a different emotion online. Immediately following the goal Ward, who is a black…

Thinking creatively to overcome social roadblocks

A few weeks ago, the Tweet above inspired a pretty good conversation with Geoff Livingston. While some saw as passive aggressive, I saw it as an inspiration to dealing with roadblocks and changing perceptions. There is no question that every now and then we are faced with challenges that test our breaking points. Be it…

Magic Hat: a case study in offline to online marketing

This post contains video, click here if you cannot view. Over the weekend I picked up a 12-pack of Magic Hat for a family birthday party for my son. While loading up the cooler, I noticed some interesting packaging where the brewery invites consumers into their online community. During the sampling of the brews, I…

Are you setting yourself up for failure?

Do you work around the clock, seven days a week? Take a second to consider the answer. I am sure that for the most part that the answer is no. While the question might seem a no-brainer, it is actually one that I have seen debated time and time again within the community management and…

Want to work in social media? Read these 5 books

There is no question that jobs in social media are on the upswing. According to the LA Times, the field is in high demand with hundreds of new postings going up each month, which is a great thing. These new postings mean that companies are taking social seriously and looking to staff their efforts accordingly….