Don’t burn bridges
Common Misconceptions
Common Misconceptions
I always like to share presentations that I find interesting. It is even more enjoyable when the presentation can help a great cause and was done by a good friend. Check out this great presentation from Mike Schaffer on integrating social media for non-profits.
As geolocation applications, like foursquare, Gowalla and SCVNGR, continue to gain integration with the general public and retailers, we are going to see a lot of cool things from companies benefiting retailers; however that is still a ways away. Sure it can be argued that broadcasting check-ins to existing networks like Facebook and Twitter adds to brand affinity, however as my friend Arik Hanson aptly put it in this post, people simply tune them out. I know I do, at least unless there is a cheeky comment making me want to check out the location, but I still use the applications.
In last week’s #PR20Chat, there was a great conversation about social media contests. I have run four of these contests for my company and I see them as an opportunity to increase buzz and exposure to potential customers. With that said, social-driven contests are not a good fit for every company.
The opening of NFL Training Camps is one of my favorite times of the year. Every fan is geeked out to see their favorite team strap on their gear and get ready for the start of the NFL season. In the past, buzz for teams was relegated to the local area and screaming fans showing up to watch their team practice at a remote outpost. The integration of social media has given this buzz a new life, but what team’s fans are the most passionate?
This work by Jeff Esposito is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Based on a work at jeffesposito.com.