Category Archives: social media

Put the groans away, Facebook’s algorithm change is good for you

Every time that Facebook announces a change in their algorithm, like they did earlier this week, you hear a collective groan from the echo-chamber of the talking heads in the social media space. “Facebook is killing organic reach,” “Facebook is Pay-to-Play,” or “Facebook hates business, except their money” – enough already Facebook is a business…

Taco Bell nails it with dystopian breakfast commercial

Now I am not sure if it is the case of having McDonalds for breakfast today or watching the ESPN 30 for 30 Of  Miracles and Men (based on Russian side of 1980 Olympic hockey) or that I loved the Hunger Games trilogy, but this commercial from Taco Bell really hit home for me. For years, we’ve all ate…

Executive Social Media – Kat Cole an Executive to Emulate

Growing up, I spent many a high school afternoon riding my bike or walking to the Garden State Plaza in Paramus, New Jersey. The goal wasn’t to shop for a fly outfit or fresh pair of kicks; I was there for one reason – to fill my belly with an awesome cinnamon bun from Cinnabon….

900 Seconds – the future of ecommerce and social

This video is a powerful video that predicts the future valuations of Facebook, Google, Apple and Amazon. It is fast and furious with some really interesting thoughts and insights into what the future could hold based on these behemoths of commerce.

Get over the Google+ breakup – it is logical and good

On Sunday, it was announced that two of the more popular features of Google+ – Photos and Streams – would be managed as separate entities. The aftermath of the post was an explosion of OMGs and finger wags at Google’s failed social network across the social interwebs. For a platform that many decried as dead…

Vistaprint enters branded campaign space

As many of you know, I have worked at Vistaprint for nearly eight years. Over that course of time, the business has been primarily known for direct response ads across multiple platforms from print media to online display and search ads. So needless to say, it has been interesting to be here as the company…

Listening and acting on social signals

A few weeks back, I took the stage at Internet Retailer‘s annual conference for the ecommerce industry to discuss social media and how marketers can  do it right, but also how they can do it very wrong. Much of the value of social media lies within the data that is readily shared by its users….

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