Today on PR Breakfast Club, I chat on what branding means to me with Keith Trivitt. Here is a brief excerpt of the post: Keith Trivitt: Jeff, what is your opinion on the current state of corporate branding? Jeff Esposito: A brand is a living and breathing symbol of a company. It goes beyond a…
This commercial has been in regular rotation in the Boston market for Ally. The commercial’s tagline is Even kids know its wrong to treat new friends better than old friends. The use of children in this commercial alongside an older banker with ice cream for one, and not the other hammers home a strong message…
Don’t let the title fool you, I am not a fan of soccer or the World Cup. However I can’t deny that it has become the largest trending topic across the globe and probably will be until it’s over. It has also showed us a few things about Twitter. On the bright side, with the…
Every week, I come across countless presentations and blogs that are really neat. Instead of hitting the X in the top of my browser, I decided to share these three with you. The first is from Richard Edelman and looks at public engagement in a number of ways, while the second is on how brands…