Over the past year or so I have been fascinated by how non-profits utilize social media. Aside from building awareness of their causes through engagement, many of these organizations use the space to drive donations. When it comes to social fundraising, I have always been skeptical about celebrities or web-personalities acting as spokespeople. I’ve read…

Over the past year or so I have been fascinated by how non-profits utilize social media. Aside from building awareness of their causes through engagement, many of these organizations use the space to drive donations. When it comes to social fundraising, I have always been skeptical about celebrities or web-personalities acting as spokespeople. I’ve read…

Over the past year or so I have been fascinated by how non-profits utilize social media. Aside from building awareness of their causes through engagement, many of these organizations use the space to drive donations. When it comes to social fundraising, I have always been skeptical about celebrities or web-personalities acting as spokespeople. I’ve read…

Over the past year or so I have been fascinated by how non-profits utilize social media. Aside from building awareness of their causes through engagement, many of these organizations use the space to drive donations. When it comes to social fundraising, I have always been skeptical about celebrities or web-personalities acting as spokespeople. I’ve read…