Category Archives: social media

Selling ourselves short with social media

This post originally ran on PR Breakfast Club. However I wanted to share to readers of this site who may have missed it. One of the core functions of the public relations profession is publicity. It’s why we chat up reporters, pitch, spin, network, etc. We build stories and buzz around products that are not…

The New Rules of Marketing and PR, a Video Review

I picked up a copy of David Meerman Scott‘s The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (Amazon affiliate link – about $12) after reading some good reviews on it. After reading through, I am glad I listened to…

MLB makes All-Star Game social

When I checked my email last night, I had one from MLB. The subject line read Campaign for your MLB All-Stars. Now like I said the other day, MLB is one of those things that I’m a fanboy for so, I opened the email. Instead of a usual plea to vote for the Mid-Summer Classic,…

Is social media right for you?

I grew up in a working class family. My father, William Stefanczyk, owns his own construction company. So to say hard work was something I learned at a young age would be an understatement. Of all the lessons I learned in home building, perhaps the one that stuck with me and impacts me the most…

Pokemon and social media

Do you remember the Pokemon craze in the late Nineties? If this was before your time let me recap. It was a video game and television show that was based on the relationships that a boy had with his pet creatures that he battles. The ultimate quest, and catchphrase for the game, was Gotta Catch…

Coke Zero, Mentos Rocket Car

I saw this kicking around this morning on Twitter and got a real kick out of it. I also have told my good friend Kelly Misevich that I would blog something about Coke. So with that said, I continue to be impressed by the things that EepyBird does with Mentos and Coke.  Peep out the…

A social media awakening from Cory Booker

A few weeks back, I attended Suffolk University Law School’s commencement ceremonies in honor of Mrs. Esposito taking her first step towards becoming an official lawyer. I was happy to see that there was a fellow New Jersey native giving the opening remarks – Mayor Cory Booker. If his name sounds familiar, it should. Mr….

Category Archives: social media

Selling ourselves short with social media

This post originally ran on PR Breakfast Club. However I wanted to share to readers of this site who may have missed it. One of the core functions of the public relations profession is publicity. It’s why we chat up reporters, pitch, spin, network, etc. We build stories and buzz around products that are not…

The New Rules of Marketing and PR, a Video Review

I picked up a copy of David Meerman Scott‘s The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (Amazon affiliate link – about $12) after reading some good reviews on it. After reading through, I am glad I listened to…

MLB makes All-Star Game social

When I checked my email last night, I had one from MLB. The subject line read Campaign for your MLB All-Stars. Now like I said the other day, MLB is one of those things that I’m a fanboy for so, I opened the email. Instead of a usual plea to vote for the Mid-Summer Classic,…

Is social media right for you?

I grew up in a working class family. My father, William Stefanczyk, owns his own construction company. So to say hard work was something I learned at a young age would be an understatement. Of all the lessons I learned in home building, perhaps the one that stuck with me and impacts me the most…

Pokemon and social media

Do you remember the Pokemon craze in the late Nineties? If this was before your time let me recap. It was a video game and television show that was based on the relationships that a boy had with his pet creatures that he battles. The ultimate quest, and catchphrase for the game, was Gotta Catch…

Coke Zero, Mentos Rocket Car

I saw this kicking around this morning on Twitter and got a real kick out of it. I also have told my good friend Kelly Misevich that I would blog something about Coke. So with that said, I continue to be impressed by the things that EepyBird does with Mentos and Coke.  Peep out the…

A social media awakening from Cory Booker

A few weeks back, I attended Suffolk University Law School’s commencement ceremonies in honor of Mrs. Esposito taking her first step towards becoming an official lawyer. I was happy to see that there was a fellow New Jersey native giving the opening remarks – Mayor Cory Booker. If his name sounds familiar, it should. Mr….

Category Archives: social media

Selling ourselves short with social media

This post originally ran on PR Breakfast Club. However I wanted to share to readers of this site who may have missed it. One of the core functions of the public relations profession is publicity. It’s why we chat up reporters, pitch, spin, network, etc. We build stories and buzz around products that are not…

The New Rules of Marketing and PR, a Video Review

I picked up a copy of David Meerman Scott‘s The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (Amazon affiliate link – about $12) after reading some good reviews on it. After reading through, I am glad I listened to…

MLB makes All-Star Game social

When I checked my email last night, I had one from MLB. The subject line read Campaign for your MLB All-Stars. Now like I said the other day, MLB is one of those things that I’m a fanboy for so, I opened the email. Instead of a usual plea to vote for the Mid-Summer Classic,…

Is social media right for you?

I grew up in a working class family. My father, William Stefanczyk, owns his own construction company. So to say hard work was something I learned at a young age would be an understatement. Of all the lessons I learned in home building, perhaps the one that stuck with me and impacts me the most…

Pokemon and social media

Do you remember the Pokemon craze in the late Nineties? If this was before your time let me recap. It was a video game and television show that was based on the relationships that a boy had with his pet creatures that he battles. The ultimate quest, and catchphrase for the game, was Gotta Catch…

Coke Zero, Mentos Rocket Car

I saw this kicking around this morning on Twitter and got a real kick out of it. I also have told my good friend Kelly Misevich that I would blog something about Coke. So with that said, I continue to be impressed by the things that EepyBird does with Mentos and Coke.  Peep out the…

A social media awakening from Cory Booker

A few weeks back, I attended Suffolk University Law School’s commencement ceremonies in honor of Mrs. Esposito taking her first step towards becoming an official lawyer. I was happy to see that there was a fellow New Jersey native giving the opening remarks – Mayor Cory Booker. If his name sounds familiar, it should. Mr….

Category Archives: social media

Selling ourselves short with social media

This post originally ran on PR Breakfast Club. However I wanted to share to readers of this site who may have missed it. One of the core functions of the public relations profession is publicity. It’s why we chat up reporters, pitch, spin, network, etc. We build stories and buzz around products that are not…

The New Rules of Marketing and PR, a Video Review

I picked up a copy of David Meerman Scott‘s The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (Amazon affiliate link – about $12) after reading some good reviews on it. After reading through, I am glad I listened to…

MLB makes All-Star Game social

When I checked my email last night, I had one from MLB. The subject line read Campaign for your MLB All-Stars. Now like I said the other day, MLB is one of those things that I’m a fanboy for so, I opened the email. Instead of a usual plea to vote for the Mid-Summer Classic,…

Is social media right for you?

I grew up in a working class family. My father, William Stefanczyk, owns his own construction company. So to say hard work was something I learned at a young age would be an understatement. Of all the lessons I learned in home building, perhaps the one that stuck with me and impacts me the most…

Pokemon and social media

Do you remember the Pokemon craze in the late Nineties? If this was before your time let me recap. It was a video game and television show that was based on the relationships that a boy had with his pet creatures that he battles. The ultimate quest, and catchphrase for the game, was Gotta Catch…

Coke Zero, Mentos Rocket Car

I saw this kicking around this morning on Twitter and got a real kick out of it. I also have told my good friend Kelly Misevich that I would blog something about Coke. So with that said, I continue to be impressed by the things that EepyBird does with Mentos and Coke.  Peep out the…

A social media awakening from Cory Booker

A few weeks back, I attended Suffolk University Law School’s commencement ceremonies in honor of Mrs. Esposito taking her first step towards becoming an official lawyer. I was happy to see that there was a fellow New Jersey native giving the opening remarks – Mayor Cory Booker. If his name sounds familiar, it should. Mr….

Category Archives: social media

Selling ourselves short with social media

This post originally ran on PR Breakfast Club. However I wanted to share to readers of this site who may have missed it. One of the core functions of the public relations profession is publicity. It’s why we chat up reporters, pitch, spin, network, etc. We build stories and buzz around products that are not…

The New Rules of Marketing and PR, a Video Review

I picked up a copy of David Meerman Scott‘s The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (Amazon affiliate link – about $12) after reading some good reviews on it. After reading through, I am glad I listened to…

MLB makes All-Star Game social

When I checked my email last night, I had one from MLB. The subject line read Campaign for your MLB All-Stars. Now like I said the other day, MLB is one of those things that I’m a fanboy for so, I opened the email. Instead of a usual plea to vote for the Mid-Summer Classic,…

Is social media right for you?

I grew up in a working class family. My father, William Stefanczyk, owns his own construction company. So to say hard work was something I learned at a young age would be an understatement. Of all the lessons I learned in home building, perhaps the one that stuck with me and impacts me the most…

Pokemon and social media

Do you remember the Pokemon craze in the late Nineties? If this was before your time let me recap. It was a video game and television show that was based on the relationships that a boy had with his pet creatures that he battles. The ultimate quest, and catchphrase for the game, was Gotta Catch…

Coke Zero, Mentos Rocket Car

I saw this kicking around this morning on Twitter and got a real kick out of it. I also have told my good friend Kelly Misevich that I would blog something about Coke. So with that said, I continue to be impressed by the things that EepyBird does with Mentos and Coke.  Peep out the…

A social media awakening from Cory Booker

A few weeks back, I attended Suffolk University Law School’s commencement ceremonies in honor of Mrs. Esposito taking her first step towards becoming an official lawyer. I was happy to see that there was a fellow New Jersey native giving the opening remarks – Mayor Cory Booker. If his name sounds familiar, it should. Mr….

Category Archives: social media

Selling ourselves short with social media

This post originally ran on PR Breakfast Club. However I wanted to share to readers of this site who may have missed it. One of the core functions of the public relations profession is publicity. It’s why we chat up reporters, pitch, spin, network, etc. We build stories and buzz around products that are not…

The New Rules of Marketing and PR, a Video Review

I picked up a copy of David Meerman Scott‘s The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (Amazon affiliate link – about $12) after reading some good reviews on it. After reading through, I am glad I listened to…

MLB makes All-Star Game social

When I checked my email last night, I had one from MLB. The subject line read Campaign for your MLB All-Stars. Now like I said the other day, MLB is one of those things that I’m a fanboy for so, I opened the email. Instead of a usual plea to vote for the Mid-Summer Classic,…

Is social media right for you?

I grew up in a working class family. My father, William Stefanczyk, owns his own construction company. So to say hard work was something I learned at a young age would be an understatement. Of all the lessons I learned in home building, perhaps the one that stuck with me and impacts me the most…

Pokemon and social media

Do you remember the Pokemon craze in the late Nineties? If this was before your time let me recap. It was a video game and television show that was based on the relationships that a boy had with his pet creatures that he battles. The ultimate quest, and catchphrase for the game, was Gotta Catch…

Coke Zero, Mentos Rocket Car

I saw this kicking around this morning on Twitter and got a real kick out of it. I also have told my good friend Kelly Misevich that I would blog something about Coke. So with that said, I continue to be impressed by the things that EepyBird does with Mentos and Coke.  Peep out the…

A social media awakening from Cory Booker

A few weeks back, I attended Suffolk University Law School’s commencement ceremonies in honor of Mrs. Esposito taking her first step towards becoming an official lawyer. I was happy to see that there was a fellow New Jersey native giving the opening remarks – Mayor Cory Booker. If his name sounds familiar, it should. Mr….

Category Archives: social media

Selling ourselves short with social media

This post originally ran on PR Breakfast Club. However I wanted to share to readers of this site who may have missed it. One of the core functions of the public relations profession is publicity. It’s why we chat up reporters, pitch, spin, network, etc. We build stories and buzz around products that are not…

The New Rules of Marketing and PR, a Video Review

I picked up a copy of David Meerman Scott‘s The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (Amazon affiliate link – about $12) after reading some good reviews on it. After reading through, I am glad I listened to…

MLB makes All-Star Game social

When I checked my email last night, I had one from MLB. The subject line read Campaign for your MLB All-Stars. Now like I said the other day, MLB is one of those things that I’m a fanboy for so, I opened the email. Instead of a usual plea to vote for the Mid-Summer Classic,…

Is social media right for you?

I grew up in a working class family. My father, William Stefanczyk, owns his own construction company. So to say hard work was something I learned at a young age would be an understatement. Of all the lessons I learned in home building, perhaps the one that stuck with me and impacts me the most…

Pokemon and social media

Do you remember the Pokemon craze in the late Nineties? If this was before your time let me recap. It was a video game and television show that was based on the relationships that a boy had with his pet creatures that he battles. The ultimate quest, and catchphrase for the game, was Gotta Catch…

Coke Zero, Mentos Rocket Car

I saw this kicking around this morning on Twitter and got a real kick out of it. I also have told my good friend Kelly Misevich that I would blog something about Coke. So with that said, I continue to be impressed by the things that EepyBird does with Mentos and Coke.  Peep out the…

A social media awakening from Cory Booker

A few weeks back, I attended Suffolk University Law School’s commencement ceremonies in honor of Mrs. Esposito taking her first step towards becoming an official lawyer. I was happy to see that there was a fellow New Jersey native giving the opening remarks – Mayor Cory Booker. If his name sounds familiar, it should. Mr….

Category Archives: social media

Selling ourselves short with social media

This post originally ran on PR Breakfast Club. However I wanted to share to readers of this site who may have missed it. One of the core functions of the public relations profession is publicity. It’s why we chat up reporters, pitch, spin, network, etc. We build stories and buzz around products that are not…

The New Rules of Marketing and PR, a Video Review

I picked up a copy of David Meerman Scott‘s The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (Amazon affiliate link – about $12) after reading some good reviews on it. After reading through, I am glad I listened to…

MLB makes All-Star Game social

When I checked my email last night, I had one from MLB. The subject line read Campaign for your MLB All-Stars. Now like I said the other day, MLB is one of those things that I’m a fanboy for so, I opened the email. Instead of a usual plea to vote for the Mid-Summer Classic,…

Is social media right for you?

I grew up in a working class family. My father, William Stefanczyk, owns his own construction company. So to say hard work was something I learned at a young age would be an understatement. Of all the lessons I learned in home building, perhaps the one that stuck with me and impacts me the most…

Pokemon and social media

Do you remember the Pokemon craze in the late Nineties? If this was before your time let me recap. It was a video game and television show that was based on the relationships that a boy had with his pet creatures that he battles. The ultimate quest, and catchphrase for the game, was Gotta Catch…

Coke Zero, Mentos Rocket Car

I saw this kicking around this morning on Twitter and got a real kick out of it. I also have told my good friend Kelly Misevich that I would blog something about Coke. So with that said, I continue to be impressed by the things that EepyBird does with Mentos and Coke.  Peep out the…

A social media awakening from Cory Booker

A few weeks back, I attended Suffolk University Law School’s commencement ceremonies in honor of Mrs. Esposito taking her first step towards becoming an official lawyer. I was happy to see that there was a fellow New Jersey native giving the opening remarks – Mayor Cory Booker. If his name sounds familiar, it should. Mr….

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