Last week, I ran a report to decide the Super Bowl Champion using social buzz. After analyzing the data with the Lithium Social Media monitoring software, the collective social Web decided that the Green Bay Packers would be the Super Bowl champs. Fast forward a week and we’re looking at a successful experiment for using…
Continue Reading »
Like many of you, Mrs. Espo and I tuned in to watch the Super Bowl last night. And, while we had no vested interest in either team in the game, we were interested to see what kinds of ads the advertisers threw out there. Instead of critiquing or waxing poetically on one or the other, we decided…
Continue Reading »