I love the Socialnomics videos from Erik Qualman. This year’s edition includes some great stats including: 93 % of marketers use social media for business If Facebook were a country, it would be the third largest country China does not allow access to Twitter, Facebook, YouTube of Google 37 million people watched the Volkswagen Darth Vader Super…
Category Archives: social media
30 Social Media Stats for the C-Suite
Every month I read countless research reports and blog posts on interesting social media metrics. Instead of having them sit on my desk or in a bookmarks folder in my browser, I wanted to pass them along because social media continues to evolve at a rapid clip and it is very easy to lose sight…
Global Map of Social Media
This is a great graphic depicting the penetration of social media around the globe. Global Map of Social Networking – GlobalWebIndex – June 2011 View more presentations from Tom Smith
Is there such thing as free beer?
I am not the biggest fan of gimmicks and contests on sites like Facebook. There is typically not a lot of brand tie ins and extended benefit for the company as a whole. Fans attained in a contest with prizes not associated with the brand are not going to stay engaged over the long-haul. Naragansett…
Picking a leader for your social media program
This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. In earlier posts from the Institutionalizing Social Media series, we focused on fundamentals, methods and reasons to take social media from a silo to a corporate-wide tool. One thing that we…
How I fell into social media
Folks get into social media for a number of reasons. Some love technology and are early adopters, for others the space provides a self-promotional platform while others flock to it because of the buzz that it garners. I got into it three years ago when I was handed a magazine article and given the ultimatum…
Measuring your social output
This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. As you begin to put your social media plan into action, perhaps the biggest thing that you need to do aside from the rollout is to establish what you are measuring….
Category Archives: social media
Socialnomics in 2011
I love the Socialnomics videos from Erik Qualman. This year’s edition includes some great stats including: 93 % of marketers use social media for business If Facebook were a country, it would be the third largest country China does not allow access to Twitter, Facebook, YouTube of Google 37 million people watched the Volkswagen Darth Vader Super…
30 Social Media Stats for the C-Suite
Every month I read countless research reports and blog posts on interesting social media metrics. Instead of having them sit on my desk or in a bookmarks folder in my browser, I wanted to pass them along because social media continues to evolve at a rapid clip and it is very easy to lose sight…
Global Map of Social Media
This is a great graphic depicting the penetration of social media around the globe. Global Map of Social Networking – GlobalWebIndex – June 2011 View more presentations from Tom Smith
Is there such thing as free beer?
I am not the biggest fan of gimmicks and contests on sites like Facebook. There is typically not a lot of brand tie ins and extended benefit for the company as a whole. Fans attained in a contest with prizes not associated with the brand are not going to stay engaged over the long-haul. Naragansett…
Picking a leader for your social media program
This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. In earlier posts from the Institutionalizing Social Media series, we focused on fundamentals, methods and reasons to take social media from a silo to a corporate-wide tool. One thing that we…
How I fell into social media
Folks get into social media for a number of reasons. Some love technology and are early adopters, for others the space provides a self-promotional platform while others flock to it because of the buzz that it garners. I got into it three years ago when I was handed a magazine article and given the ultimatum…
Measuring your social output
This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. As you begin to put your social media plan into action, perhaps the biggest thing that you need to do aside from the rollout is to establish what you are measuring….
Category Archives: social media
Socialnomics in 2011
I love the Socialnomics videos from Erik Qualman. This year’s edition includes some great stats including: 93 % of marketers use social media for business If Facebook were a country, it would be the third largest country China does not allow access to Twitter, Facebook, YouTube of Google 37 million people watched the Volkswagen Darth Vader Super…
30 Social Media Stats for the C-Suite
Every month I read countless research reports and blog posts on interesting social media metrics. Instead of having them sit on my desk or in a bookmarks folder in my browser, I wanted to pass them along because social media continues to evolve at a rapid clip and it is very easy to lose sight…
Global Map of Social Media
This is a great graphic depicting the penetration of social media around the globe. Global Map of Social Networking – GlobalWebIndex – June 2011 View more presentations from Tom Smith
Is there such thing as free beer?
I am not the biggest fan of gimmicks and contests on sites like Facebook. There is typically not a lot of brand tie ins and extended benefit for the company as a whole. Fans attained in a contest with prizes not associated with the brand are not going to stay engaged over the long-haul. Naragansett…
Picking a leader for your social media program
This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. In earlier posts from the Institutionalizing Social Media series, we focused on fundamentals, methods and reasons to take social media from a silo to a corporate-wide tool. One thing that we…
How I fell into social media
Folks get into social media for a number of reasons. Some love technology and are early adopters, for others the space provides a self-promotional platform while others flock to it because of the buzz that it garners. I got into it three years ago when I was handed a magazine article and given the ultimatum…
Measuring your social output
This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. As you begin to put your social media plan into action, perhaps the biggest thing that you need to do aside from the rollout is to establish what you are measuring….
Category Archives: social media
Socialnomics in 2011
I love the Socialnomics videos from Erik Qualman. This year’s edition includes some great stats including: 93 % of marketers use social media for business If Facebook were a country, it would be the third largest country China does not allow access to Twitter, Facebook, YouTube of Google 37 million people watched the Volkswagen Darth Vader Super…
30 Social Media Stats for the C-Suite
Every month I read countless research reports and blog posts on interesting social media metrics. Instead of having them sit on my desk or in a bookmarks folder in my browser, I wanted to pass them along because social media continues to evolve at a rapid clip and it is very easy to lose sight…
Global Map of Social Media
This is a great graphic depicting the penetration of social media around the globe. Global Map of Social Networking – GlobalWebIndex – June 2011 View more presentations from Tom Smith
Is there such thing as free beer?
I am not the biggest fan of gimmicks and contests on sites like Facebook. There is typically not a lot of brand tie ins and extended benefit for the company as a whole. Fans attained in a contest with prizes not associated with the brand are not going to stay engaged over the long-haul. Naragansett…
Picking a leader for your social media program
This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. In earlier posts from the Institutionalizing Social Media series, we focused on fundamentals, methods and reasons to take social media from a silo to a corporate-wide tool. One thing that we…
How I fell into social media
Folks get into social media for a number of reasons. Some love technology and are early adopters, for others the space provides a self-promotional platform while others flock to it because of the buzz that it garners. I got into it three years ago when I was handed a magazine article and given the ultimatum…
Measuring your social output
This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. As you begin to put your social media plan into action, perhaps the biggest thing that you need to do aside from the rollout is to establish what you are measuring….
Category Archives: social media
Socialnomics in 2011
I love the Socialnomics videos from Erik Qualman. This year’s edition includes some great stats including: 93 % of marketers use social media for business If Facebook were a country, it would be the third largest country China does not allow access to Twitter, Facebook, YouTube of Google 37 million people watched the Volkswagen Darth Vader Super…
30 Social Media Stats for the C-Suite
Every month I read countless research reports and blog posts on interesting social media metrics. Instead of having them sit on my desk or in a bookmarks folder in my browser, I wanted to pass them along because social media continues to evolve at a rapid clip and it is very easy to lose sight…
Global Map of Social Media
This is a great graphic depicting the penetration of social media around the globe. Global Map of Social Networking – GlobalWebIndex – June 2011 View more presentations from Tom Smith
Is there such thing as free beer?
I am not the biggest fan of gimmicks and contests on sites like Facebook. There is typically not a lot of brand tie ins and extended benefit for the company as a whole. Fans attained in a contest with prizes not associated with the brand are not going to stay engaged over the long-haul. Naragansett…
Picking a leader for your social media program
This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. In earlier posts from the Institutionalizing Social Media series, we focused on fundamentals, methods and reasons to take social media from a silo to a corporate-wide tool. One thing that we…
How I fell into social media
Folks get into social media for a number of reasons. Some love technology and are early adopters, for others the space provides a self-promotional platform while others flock to it because of the buzz that it garners. I got into it three years ago when I was handed a magazine article and given the ultimatum…
Measuring your social output
This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. As you begin to put your social media plan into action, perhaps the biggest thing that you need to do aside from the rollout is to establish what you are measuring….
Category Archives: social media
Socialnomics in 2011
I love the Socialnomics videos from Erik Qualman. This year’s edition includes some great stats including: 93 % of marketers use social media for business If Facebook were a country, it would be the third largest country China does not allow access to Twitter, Facebook, YouTube of Google 37 million people watched the Volkswagen Darth Vader Super…
30 Social Media Stats for the C-Suite
Every month I read countless research reports and blog posts on interesting social media metrics. Instead of having them sit on my desk or in a bookmarks folder in my browser, I wanted to pass them along because social media continues to evolve at a rapid clip and it is very easy to lose sight…
Global Map of Social Media
This is a great graphic depicting the penetration of social media around the globe. Global Map of Social Networking – GlobalWebIndex – June 2011 View more presentations from Tom Smith
Is there such thing as free beer?
I am not the biggest fan of gimmicks and contests on sites like Facebook. There is typically not a lot of brand tie ins and extended benefit for the company as a whole. Fans attained in a contest with prizes not associated with the brand are not going to stay engaged over the long-haul. Naragansett…
Picking a leader for your social media program
This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. In earlier posts from the Institutionalizing Social Media series, we focused on fundamentals, methods and reasons to take social media from a silo to a corporate-wide tool. One thing that we…
How I fell into social media
Folks get into social media for a number of reasons. Some love technology and are early adopters, for others the space provides a self-promotional platform while others flock to it because of the buzz that it garners. I got into it three years ago when I was handed a magazine article and given the ultimatum…
Measuring your social output
This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. As you begin to put your social media plan into action, perhaps the biggest thing that you need to do aside from the rollout is to establish what you are measuring….
Category Archives: social media
Socialnomics in 2011
I love the Socialnomics videos from Erik Qualman. This year’s edition includes some great stats including: 93 % of marketers use social media for business If Facebook were a country, it would be the third largest country China does not allow access to Twitter, Facebook, YouTube of Google 37 million people watched the Volkswagen Darth Vader Super…
30 Social Media Stats for the C-Suite
Every month I read countless research reports and blog posts on interesting social media metrics. Instead of having them sit on my desk or in a bookmarks folder in my browser, I wanted to pass them along because social media continues to evolve at a rapid clip and it is very easy to lose sight…
Global Map of Social Media
This is a great graphic depicting the penetration of social media around the globe. Global Map of Social Networking – GlobalWebIndex – June 2011 View more presentations from Tom Smith
Is there such thing as free beer?
I am not the biggest fan of gimmicks and contests on sites like Facebook. There is typically not a lot of brand tie ins and extended benefit for the company as a whole. Fans attained in a contest with prizes not associated with the brand are not going to stay engaged over the long-haul. Naragansett…
Picking a leader for your social media program
This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. In earlier posts from the Institutionalizing Social Media series, we focused on fundamentals, methods and reasons to take social media from a silo to a corporate-wide tool. One thing that we…
How I fell into social media
Folks get into social media for a number of reasons. Some love technology and are early adopters, for others the space provides a self-promotional platform while others flock to it because of the buzz that it garners. I got into it three years ago when I was handed a magazine article and given the ultimatum…
Measuring your social output
This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. As you begin to put your social media plan into action, perhaps the biggest thing that you need to do aside from the rollout is to establish what you are measuring….
Category Archives: social media
Socialnomics in 2011
I love the Socialnomics videos from Erik Qualman. This year’s edition includes some great stats including: 93 % of marketers use social media for business If Facebook were a country, it would be the third largest country China does not allow access to Twitter, Facebook, YouTube of Google 37 million people watched the Volkswagen Darth Vader Super…
30 Social Media Stats for the C-Suite
Every month I read countless research reports and blog posts on interesting social media metrics. Instead of having them sit on my desk or in a bookmarks folder in my browser, I wanted to pass them along because social media continues to evolve at a rapid clip and it is very easy to lose sight…
Global Map of Social Media
This is a great graphic depicting the penetration of social media around the globe. Global Map of Social Networking – GlobalWebIndex – June 2011 View more presentations from Tom Smith
Is there such thing as free beer?
I am not the biggest fan of gimmicks and contests on sites like Facebook. There is typically not a lot of brand tie ins and extended benefit for the company as a whole. Fans attained in a contest with prizes not associated with the brand are not going to stay engaged over the long-haul. Naragansett…
Picking a leader for your social media program
This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. In earlier posts from the Institutionalizing Social Media series, we focused on fundamentals, methods and reasons to take social media from a silo to a corporate-wide tool. One thing that we…
How I fell into social media
Folks get into social media for a number of reasons. Some love technology and are early adopters, for others the space provides a self-promotional platform while others flock to it because of the buzz that it garners. I got into it three years ago when I was handed a magazine article and given the ultimatum…
Measuring your social output
This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. As you begin to put your social media plan into action, perhaps the biggest thing that you need to do aside from the rollout is to establish what you are measuring….
