Last month, I presented Vistaprint as a case study for social commerce. Below are the video and deck. Key takeaways include: What can be measured All measurement is not equal Evolving your metrics Tracking sales to your social interactions Measuring your social output View more PowerPoint from Jeff Esposito
Category Archives: social media
Four social applications worth keeping an eye on
Is it me or does it seem like there is a new social network or application that is going to be the next big thing in 2012? For every “surefire hit” like a Pinterest there are two or three Google Waves or Empire Avenues. It is always hard to read the tea leaves when deciding…
A no bullshit approach to social media
This post contains video, please click here if you cannot view. This post also includes the words shit and bullshit, so if this offends you, please click here for a cuss-free post. The first time I saw Jason Falls speak, he was jumping up and down (literally) yelling about silos sucking. Since then, I have…
Forget about FroYo, Chobani makes yogurt social
Anyone who works in a social media role for a company would be lying if they said they didn’t keep tabs on their counterparts at other companies and what they are doing. To me, some brands make more sense to be in the social space than others. I really get inspired when I see brands…
Happy Groundhog Day, Grab your Foursquare Badge
I am not going to lie, but Groundhog Day makes me smile and giggle like a schoolboy. Seriously who has the time to go out and watch a guy grab a pampered groundhog that “predicts” the end of or extended winter. That and it always reminds me of Bill Murray who also makes me laugh….
What can a 5-year old tell you about your logo?
You never get a second chance at a first impression. And perception is reality. We all know this but often miss opportunities to capitalize on them as do companies. One of the reasons for this is that at times, we cannot communicate with everyone successfully. For businesses this is where logos come in. A lot of money…
Category Archives: social media
Social Commerce Strategies: A Vistaprint Case Study
Last month, I presented Vistaprint as a case study for social commerce. Below are the video and deck. Key takeaways include: What can be measured All measurement is not equal Evolving your metrics Tracking sales to your social interactions Measuring your social output View more PowerPoint from Jeff Esposito
Four social applications worth keeping an eye on
Is it me or does it seem like there is a new social network or application that is going to be the next big thing in 2012? For every “surefire hit” like a Pinterest there are two or three Google Waves or Empire Avenues. It is always hard to read the tea leaves when deciding…
A no bullshit approach to social media
This post contains video, please click here if you cannot view. This post also includes the words shit and bullshit, so if this offends you, please click here for a cuss-free post. The first time I saw Jason Falls speak, he was jumping up and down (literally) yelling about silos sucking. Since then, I have…
Forget about FroYo, Chobani makes yogurt social
Anyone who works in a social media role for a company would be lying if they said they didn’t keep tabs on their counterparts at other companies and what they are doing. To me, some brands make more sense to be in the social space than others. I really get inspired when I see brands…
Happy Groundhog Day, Grab your Foursquare Badge
I am not going to lie, but Groundhog Day makes me smile and giggle like a schoolboy. Seriously who has the time to go out and watch a guy grab a pampered groundhog that “predicts” the end of or extended winter. That and it always reminds me of Bill Murray who also makes me laugh….
What can a 5-year old tell you about your logo?
You never get a second chance at a first impression. And perception is reality. We all know this but often miss opportunities to capitalize on them as do companies. One of the reasons for this is that at times, we cannot communicate with everyone successfully. For businesses this is where logos come in. A lot of money…
Category Archives: social media
Social Commerce Strategies: A Vistaprint Case Study
Last month, I presented Vistaprint as a case study for social commerce. Below are the video and deck. Key takeaways include: What can be measured All measurement is not equal Evolving your metrics Tracking sales to your social interactions Measuring your social output View more PowerPoint from Jeff Esposito
Four social applications worth keeping an eye on
Is it me or does it seem like there is a new social network or application that is going to be the next big thing in 2012? For every “surefire hit” like a Pinterest there are two or three Google Waves or Empire Avenues. It is always hard to read the tea leaves when deciding…
A no bullshit approach to social media
This post contains video, please click here if you cannot view. This post also includes the words shit and bullshit, so if this offends you, please click here for a cuss-free post. The first time I saw Jason Falls speak, he was jumping up and down (literally) yelling about silos sucking. Since then, I have…
Forget about FroYo, Chobani makes yogurt social
Anyone who works in a social media role for a company would be lying if they said they didn’t keep tabs on their counterparts at other companies and what they are doing. To me, some brands make more sense to be in the social space than others. I really get inspired when I see brands…
Happy Groundhog Day, Grab your Foursquare Badge
I am not going to lie, but Groundhog Day makes me smile and giggle like a schoolboy. Seriously who has the time to go out and watch a guy grab a pampered groundhog that “predicts” the end of or extended winter. That and it always reminds me of Bill Murray who also makes me laugh….
What can a 5-year old tell you about your logo?
You never get a second chance at a first impression. And perception is reality. We all know this but often miss opportunities to capitalize on them as do companies. One of the reasons for this is that at times, we cannot communicate with everyone successfully. For businesses this is where logos come in. A lot of money…
Category Archives: social media
Social Commerce Strategies: A Vistaprint Case Study
Last month, I presented Vistaprint as a case study for social commerce. Below are the video and deck. Key takeaways include: What can be measured All measurement is not equal Evolving your metrics Tracking sales to your social interactions Measuring your social output View more PowerPoint from Jeff Esposito
Four social applications worth keeping an eye on
Is it me or does it seem like there is a new social network or application that is going to be the next big thing in 2012? For every “surefire hit” like a Pinterest there are two or three Google Waves or Empire Avenues. It is always hard to read the tea leaves when deciding…
A no bullshit approach to social media
This post contains video, please click here if you cannot view. This post also includes the words shit and bullshit, so if this offends you, please click here for a cuss-free post. The first time I saw Jason Falls speak, he was jumping up and down (literally) yelling about silos sucking. Since then, I have…
Forget about FroYo, Chobani makes yogurt social
Anyone who works in a social media role for a company would be lying if they said they didn’t keep tabs on their counterparts at other companies and what they are doing. To me, some brands make more sense to be in the social space than others. I really get inspired when I see brands…
Happy Groundhog Day, Grab your Foursquare Badge
I am not going to lie, but Groundhog Day makes me smile and giggle like a schoolboy. Seriously who has the time to go out and watch a guy grab a pampered groundhog that “predicts” the end of or extended winter. That and it always reminds me of Bill Murray who also makes me laugh….
What can a 5-year old tell you about your logo?
You never get a second chance at a first impression. And perception is reality. We all know this but often miss opportunities to capitalize on them as do companies. One of the reasons for this is that at times, we cannot communicate with everyone successfully. For businesses this is where logos come in. A lot of money…
Category Archives: social media
Social Commerce Strategies: A Vistaprint Case Study
Last month, I presented Vistaprint as a case study for social commerce. Below are the video and deck. Key takeaways include: What can be measured All measurement is not equal Evolving your metrics Tracking sales to your social interactions Measuring your social output View more PowerPoint from Jeff Esposito
Four social applications worth keeping an eye on
Is it me or does it seem like there is a new social network or application that is going to be the next big thing in 2012? For every “surefire hit” like a Pinterest there are two or three Google Waves or Empire Avenues. It is always hard to read the tea leaves when deciding…
A no bullshit approach to social media
This post contains video, please click here if you cannot view. This post also includes the words shit and bullshit, so if this offends you, please click here for a cuss-free post. The first time I saw Jason Falls speak, he was jumping up and down (literally) yelling about silos sucking. Since then, I have…
Forget about FroYo, Chobani makes yogurt social
Anyone who works in a social media role for a company would be lying if they said they didn’t keep tabs on their counterparts at other companies and what they are doing. To me, some brands make more sense to be in the social space than others. I really get inspired when I see brands…
Happy Groundhog Day, Grab your Foursquare Badge
I am not going to lie, but Groundhog Day makes me smile and giggle like a schoolboy. Seriously who has the time to go out and watch a guy grab a pampered groundhog that “predicts” the end of or extended winter. That and it always reminds me of Bill Murray who also makes me laugh….
What can a 5-year old tell you about your logo?
You never get a second chance at a first impression. And perception is reality. We all know this but often miss opportunities to capitalize on them as do companies. One of the reasons for this is that at times, we cannot communicate with everyone successfully. For businesses this is where logos come in. A lot of money…
Category Archives: social media
Social Commerce Strategies: A Vistaprint Case Study
Last month, I presented Vistaprint as a case study for social commerce. Below are the video and deck. Key takeaways include: What can be measured All measurement is not equal Evolving your metrics Tracking sales to your social interactions Measuring your social output View more PowerPoint from Jeff Esposito
Four social applications worth keeping an eye on
Is it me or does it seem like there is a new social network or application that is going to be the next big thing in 2012? For every “surefire hit” like a Pinterest there are two or three Google Waves or Empire Avenues. It is always hard to read the tea leaves when deciding…
A no bullshit approach to social media
This post contains video, please click here if you cannot view. This post also includes the words shit and bullshit, so if this offends you, please click here for a cuss-free post. The first time I saw Jason Falls speak, he was jumping up and down (literally) yelling about silos sucking. Since then, I have…
Forget about FroYo, Chobani makes yogurt social
Anyone who works in a social media role for a company would be lying if they said they didn’t keep tabs on their counterparts at other companies and what they are doing. To me, some brands make more sense to be in the social space than others. I really get inspired when I see brands…
Happy Groundhog Day, Grab your Foursquare Badge
I am not going to lie, but Groundhog Day makes me smile and giggle like a schoolboy. Seriously who has the time to go out and watch a guy grab a pampered groundhog that “predicts” the end of or extended winter. That and it always reminds me of Bill Murray who also makes me laugh….
What can a 5-year old tell you about your logo?
You never get a second chance at a first impression. And perception is reality. We all know this but often miss opportunities to capitalize on them as do companies. One of the reasons for this is that at times, we cannot communicate with everyone successfully. For businesses this is where logos come in. A lot of money…
Category Archives: social media
Social Commerce Strategies: A Vistaprint Case Study
Last month, I presented Vistaprint as a case study for social commerce. Below are the video and deck. Key takeaways include: What can be measured All measurement is not equal Evolving your metrics Tracking sales to your social interactions Measuring your social output View more PowerPoint from Jeff Esposito
Four social applications worth keeping an eye on
Is it me or does it seem like there is a new social network or application that is going to be the next big thing in 2012? For every “surefire hit” like a Pinterest there are two or three Google Waves or Empire Avenues. It is always hard to read the tea leaves when deciding…
A no bullshit approach to social media
This post contains video, please click here if you cannot view. This post also includes the words shit and bullshit, so if this offends you, please click here for a cuss-free post. The first time I saw Jason Falls speak, he was jumping up and down (literally) yelling about silos sucking. Since then, I have…
Forget about FroYo, Chobani makes yogurt social
Anyone who works in a social media role for a company would be lying if they said they didn’t keep tabs on their counterparts at other companies and what they are doing. To me, some brands make more sense to be in the social space than others. I really get inspired when I see brands…
Happy Groundhog Day, Grab your Foursquare Badge
I am not going to lie, but Groundhog Day makes me smile and giggle like a schoolboy. Seriously who has the time to go out and watch a guy grab a pampered groundhog that “predicts” the end of or extended winter. That and it always reminds me of Bill Murray who also makes me laugh….
What can a 5-year old tell you about your logo?
You never get a second chance at a first impression. And perception is reality. We all know this but often miss opportunities to capitalize on them as do companies. One of the reasons for this is that at times, we cannot communicate with everyone successfully. For businesses this is where logos come in. A lot of money…
Category Archives: social media
Social Commerce Strategies: A Vistaprint Case Study
Last month, I presented Vistaprint as a case study for social commerce. Below are the video and deck. Key takeaways include: What can be measured All measurement is not equal Evolving your metrics Tracking sales to your social interactions Measuring your social output View more PowerPoint from Jeff Esposito
Four social applications worth keeping an eye on
Is it me or does it seem like there is a new social network or application that is going to be the next big thing in 2012? For every “surefire hit” like a Pinterest there are two or three Google Waves or Empire Avenues. It is always hard to read the tea leaves when deciding…
A no bullshit approach to social media
This post contains video, please click here if you cannot view. This post also includes the words shit and bullshit, so if this offends you, please click here for a cuss-free post. The first time I saw Jason Falls speak, he was jumping up and down (literally) yelling about silos sucking. Since then, I have…
Forget about FroYo, Chobani makes yogurt social
Anyone who works in a social media role for a company would be lying if they said they didn’t keep tabs on their counterparts at other companies and what they are doing. To me, some brands make more sense to be in the social space than others. I really get inspired when I see brands…
Happy Groundhog Day, Grab your Foursquare Badge
I am not going to lie, but Groundhog Day makes me smile and giggle like a schoolboy. Seriously who has the time to go out and watch a guy grab a pampered groundhog that “predicts” the end of or extended winter. That and it always reminds me of Bill Murray who also makes me laugh….
What can a 5-year old tell you about your logo?
You never get a second chance at a first impression. And perception is reality. We all know this but often miss opportunities to capitalize on them as do companies. One of the reasons for this is that at times, we cannot communicate with everyone successfully. For businesses this is where logos come in. A lot of money…
