Category Archives: social media

Why targeting matters… a @Klout fail

I like getting free stuff. I am not ashamed and in all honesty it is one of the few reasons why I keep my account with Klout. According to their algorithm, I am influential enough to have brands send me things. Not entirely sure how it works, but I’ve gotten some truly random things from…

Why should I like your brand?

After closing on our new house, my wife and I visited a number of large retailers looking for appliances, a lawn mower and other things that first time “big people” homeowners (read: not a condo in Boston) would need. Without a doubt each one of these stores had a callout to “like them on Facebook,”…

Twitter should be illegal … says Mike Francesa

This post contains video, click here if you are having trouble viewing. Earlier this week WFAN’s Mike Francesa had an awesome rant on Twitter. Some of the top sound bites include Twitter should be illegal, one of these days someone will monetize it and Twitter cuts the middle man out of sports journalism.

What’s your story?

What’s your story? It is probably a phrase that you have heard dozens if not hundreds of times over the course of the past few months. Hell you have probably uttered it to people you’ve met as well. Question is, do you really think about what your story is? You don’t have to answer that…

Twitter gets ugly in NHL playoffs

It took a split second for Joel Ward to become a playoff hero to Washington Capitals fans. By the time the Capitals were done celebrating Ward’s overtime goal that knocked the Boston Bruins out of the playoffs; Ward was the center of a different emotion online. Immediately following the goal Ward, who is a black…

Thinking creatively to overcome social roadblocks

[blackbirdpie url=”https://twitter.com/#!/geoffliving/status/185363013946179586″] A few weeks ago, the Tweet above inspired a pretty good conversation with Geoff Livingston. While some saw as passive aggressive, I saw it as an inspiration to dealing with roadblocks and changing perceptions. There is no question that every now and then we are faced with challenges that test our breaking points….

Magic Hat: a case study in offline to online marketing

This post contains video, click here if you cannot view. Over the weekend I picked up a 12-pack of Magic Hat for a family birthday party for my son. While loading up the cooler, I noticed some interesting packaging where the brewery invites consumers into their online community. During the sampling of the brews, I…

Category Archives: social media

Why targeting matters… a @Klout fail

I like getting free stuff. I am not ashamed and in all honesty it is one of the few reasons why I keep my account with Klout. According to their algorithm, I am influential enough to have brands send me things. Not entirely sure how it works, but I’ve gotten some truly random things from…

Why should I like your brand?

After closing on our new house, my wife and I visited a number of large retailers looking for appliances, a lawn mower and other things that first time “big people” homeowners (read: not a condo in Boston) would need. Without a doubt each one of these stores had a callout to “like them on Facebook,”…

Twitter should be illegal … says Mike Francesa

This post contains video, click here if you are having trouble viewing. Earlier this week WFAN’s Mike Francesa had an awesome rant on Twitter. Some of the top sound bites include Twitter should be illegal, one of these days someone will monetize it and Twitter cuts the middle man out of sports journalism.

What’s your story?

What’s your story? It is probably a phrase that you have heard dozens if not hundreds of times over the course of the past few months. Hell you have probably uttered it to people you’ve met as well. Question is, do you really think about what your story is? You don’t have to answer that…

Twitter gets ugly in NHL playoffs

It took a split second for Joel Ward to become a playoff hero to Washington Capitals fans. By the time the Capitals were done celebrating Ward’s overtime goal that knocked the Boston Bruins out of the playoffs; Ward was the center of a different emotion online. Immediately following the goal Ward, who is a black…

Thinking creatively to overcome social roadblocks

[blackbirdpie url=”https://twitter.com/#!/geoffliving/status/185363013946179586″] A few weeks ago, the Tweet above inspired a pretty good conversation with Geoff Livingston. While some saw as passive aggressive, I saw it as an inspiration to dealing with roadblocks and changing perceptions. There is no question that every now and then we are faced with challenges that test our breaking points….

Magic Hat: a case study in offline to online marketing

This post contains video, click here if you cannot view. Over the weekend I picked up a 12-pack of Magic Hat for a family birthday party for my son. While loading up the cooler, I noticed some interesting packaging where the brewery invites consumers into their online community. During the sampling of the brews, I…

Category Archives: social media

Why targeting matters… a @Klout fail

I like getting free stuff. I am not ashamed and in all honesty it is one of the few reasons why I keep my account with Klout. According to their algorithm, I am influential enough to have brands send me things. Not entirely sure how it works, but I’ve gotten some truly random things from…

Why should I like your brand?

After closing on our new house, my wife and I visited a number of large retailers looking for appliances, a lawn mower and other things that first time “big people” homeowners (read: not a condo in Boston) would need. Without a doubt each one of these stores had a callout to “like them on Facebook,”…

Twitter should be illegal … says Mike Francesa

This post contains video, click here if you are having trouble viewing. Earlier this week WFAN’s Mike Francesa had an awesome rant on Twitter. Some of the top sound bites include Twitter should be illegal, one of these days someone will monetize it and Twitter cuts the middle man out of sports journalism.

What’s your story?

What’s your story? It is probably a phrase that you have heard dozens if not hundreds of times over the course of the past few months. Hell you have probably uttered it to people you’ve met as well. Question is, do you really think about what your story is? You don’t have to answer that…

Twitter gets ugly in NHL playoffs

It took a split second for Joel Ward to become a playoff hero to Washington Capitals fans. By the time the Capitals were done celebrating Ward’s overtime goal that knocked the Boston Bruins out of the playoffs; Ward was the center of a different emotion online. Immediately following the goal Ward, who is a black…

Thinking creatively to overcome social roadblocks

[blackbirdpie url=”https://twitter.com/#!/geoffliving/status/185363013946179586″] A few weeks ago, the Tweet above inspired a pretty good conversation with Geoff Livingston. While some saw as passive aggressive, I saw it as an inspiration to dealing with roadblocks and changing perceptions. There is no question that every now and then we are faced with challenges that test our breaking points….

Magic Hat: a case study in offline to online marketing

This post contains video, click here if you cannot view. Over the weekend I picked up a 12-pack of Magic Hat for a family birthday party for my son. While loading up the cooler, I noticed some interesting packaging where the brewery invites consumers into their online community. During the sampling of the brews, I…

Category Archives: social media

Why targeting matters… a @Klout fail

I like getting free stuff. I am not ashamed and in all honesty it is one of the few reasons why I keep my account with Klout. According to their algorithm, I am influential enough to have brands send me things. Not entirely sure how it works, but I’ve gotten some truly random things from…

Why should I like your brand?

After closing on our new house, my wife and I visited a number of large retailers looking for appliances, a lawn mower and other things that first time “big people” homeowners (read: not a condo in Boston) would need. Without a doubt each one of these stores had a callout to “like them on Facebook,”…

Twitter should be illegal … says Mike Francesa

This post contains video, click here if you are having trouble viewing. Earlier this week WFAN’s Mike Francesa had an awesome rant on Twitter. Some of the top sound bites include Twitter should be illegal, one of these days someone will monetize it and Twitter cuts the middle man out of sports journalism.

What’s your story?

What’s your story? It is probably a phrase that you have heard dozens if not hundreds of times over the course of the past few months. Hell you have probably uttered it to people you’ve met as well. Question is, do you really think about what your story is? You don’t have to answer that…

Twitter gets ugly in NHL playoffs

It took a split second for Joel Ward to become a playoff hero to Washington Capitals fans. By the time the Capitals were done celebrating Ward’s overtime goal that knocked the Boston Bruins out of the playoffs; Ward was the center of a different emotion online. Immediately following the goal Ward, who is a black…

Thinking creatively to overcome social roadblocks

[blackbirdpie url=”https://twitter.com/#!/geoffliving/status/185363013946179586″] A few weeks ago, the Tweet above inspired a pretty good conversation with Geoff Livingston. While some saw as passive aggressive, I saw it as an inspiration to dealing with roadblocks and changing perceptions. There is no question that every now and then we are faced with challenges that test our breaking points….

Magic Hat: a case study in offline to online marketing

This post contains video, click here if you cannot view. Over the weekend I picked up a 12-pack of Magic Hat for a family birthday party for my son. While loading up the cooler, I noticed some interesting packaging where the brewery invites consumers into their online community. During the sampling of the brews, I…

Category Archives: social media

Why targeting matters… a @Klout fail

I like getting free stuff. I am not ashamed and in all honesty it is one of the few reasons why I keep my account with Klout. According to their algorithm, I am influential enough to have brands send me things. Not entirely sure how it works, but I’ve gotten some truly random things from…

Why should I like your brand?

After closing on our new house, my wife and I visited a number of large retailers looking for appliances, a lawn mower and other things that first time “big people” homeowners (read: not a condo in Boston) would need. Without a doubt each one of these stores had a callout to “like them on Facebook,”…

Twitter should be illegal … says Mike Francesa

This post contains video, click here if you are having trouble viewing. Earlier this week WFAN’s Mike Francesa had an awesome rant on Twitter. Some of the top sound bites include Twitter should be illegal, one of these days someone will monetize it and Twitter cuts the middle man out of sports journalism.

What’s your story?

What’s your story? It is probably a phrase that you have heard dozens if not hundreds of times over the course of the past few months. Hell you have probably uttered it to people you’ve met as well. Question is, do you really think about what your story is? You don’t have to answer that…

Twitter gets ugly in NHL playoffs

It took a split second for Joel Ward to become a playoff hero to Washington Capitals fans. By the time the Capitals were done celebrating Ward’s overtime goal that knocked the Boston Bruins out of the playoffs; Ward was the center of a different emotion online. Immediately following the goal Ward, who is a black…

Thinking creatively to overcome social roadblocks

[blackbirdpie url=”https://twitter.com/#!/geoffliving/status/185363013946179586″] A few weeks ago, the Tweet above inspired a pretty good conversation with Geoff Livingston. While some saw as passive aggressive, I saw it as an inspiration to dealing with roadblocks and changing perceptions. There is no question that every now and then we are faced with challenges that test our breaking points….

Magic Hat: a case study in offline to online marketing

This post contains video, click here if you cannot view. Over the weekend I picked up a 12-pack of Magic Hat for a family birthday party for my son. While loading up the cooler, I noticed some interesting packaging where the brewery invites consumers into their online community. During the sampling of the brews, I…

Category Archives: social media

Why targeting matters… a @Klout fail

I like getting free stuff. I am not ashamed and in all honesty it is one of the few reasons why I keep my account with Klout. According to their algorithm, I am influential enough to have brands send me things. Not entirely sure how it works, but I’ve gotten some truly random things from…

Why should I like your brand?

After closing on our new house, my wife and I visited a number of large retailers looking for appliances, a lawn mower and other things that first time “big people” homeowners (read: not a condo in Boston) would need. Without a doubt each one of these stores had a callout to “like them on Facebook,”…

Twitter should be illegal … says Mike Francesa

This post contains video, click here if you are having trouble viewing. Earlier this week WFAN’s Mike Francesa had an awesome rant on Twitter. Some of the top sound bites include Twitter should be illegal, one of these days someone will monetize it and Twitter cuts the middle man out of sports journalism.

What’s your story?

What’s your story? It is probably a phrase that you have heard dozens if not hundreds of times over the course of the past few months. Hell you have probably uttered it to people you’ve met as well. Question is, do you really think about what your story is? You don’t have to answer that…

Twitter gets ugly in NHL playoffs

It took a split second for Joel Ward to become a playoff hero to Washington Capitals fans. By the time the Capitals were done celebrating Ward’s overtime goal that knocked the Boston Bruins out of the playoffs; Ward was the center of a different emotion online. Immediately following the goal Ward, who is a black…

Thinking creatively to overcome social roadblocks

[blackbirdpie url=”https://twitter.com/#!/geoffliving/status/185363013946179586″] A few weeks ago, the Tweet above inspired a pretty good conversation with Geoff Livingston. While some saw as passive aggressive, I saw it as an inspiration to dealing with roadblocks and changing perceptions. There is no question that every now and then we are faced with challenges that test our breaking points….

Magic Hat: a case study in offline to online marketing

This post contains video, click here if you cannot view. Over the weekend I picked up a 12-pack of Magic Hat for a family birthday party for my son. While loading up the cooler, I noticed some interesting packaging where the brewery invites consumers into their online community. During the sampling of the brews, I…

Category Archives: social media

Why targeting matters… a @Klout fail

I like getting free stuff. I am not ashamed and in all honesty it is one of the few reasons why I keep my account with Klout. According to their algorithm, I am influential enough to have brands send me things. Not entirely sure how it works, but I’ve gotten some truly random things from…

Why should I like your brand?

After closing on our new house, my wife and I visited a number of large retailers looking for appliances, a lawn mower and other things that first time “big people” homeowners (read: not a condo in Boston) would need. Without a doubt each one of these stores had a callout to “like them on Facebook,”…

Twitter should be illegal … says Mike Francesa

This post contains video, click here if you are having trouble viewing. Earlier this week WFAN’s Mike Francesa had an awesome rant on Twitter. Some of the top sound bites include Twitter should be illegal, one of these days someone will monetize it and Twitter cuts the middle man out of sports journalism.

What’s your story?

What’s your story? It is probably a phrase that you have heard dozens if not hundreds of times over the course of the past few months. Hell you have probably uttered it to people you’ve met as well. Question is, do you really think about what your story is? You don’t have to answer that…

Twitter gets ugly in NHL playoffs

It took a split second for Joel Ward to become a playoff hero to Washington Capitals fans. By the time the Capitals were done celebrating Ward’s overtime goal that knocked the Boston Bruins out of the playoffs; Ward was the center of a different emotion online. Immediately following the goal Ward, who is a black…

Thinking creatively to overcome social roadblocks

[blackbirdpie url=”https://twitter.com/#!/geoffliving/status/185363013946179586″] A few weeks ago, the Tweet above inspired a pretty good conversation with Geoff Livingston. While some saw as passive aggressive, I saw it as an inspiration to dealing with roadblocks and changing perceptions. There is no question that every now and then we are faced with challenges that test our breaking points….

Magic Hat: a case study in offline to online marketing

This post contains video, click here if you cannot view. Over the weekend I picked up a 12-pack of Magic Hat for a family birthday party for my son. While loading up the cooler, I noticed some interesting packaging where the brewery invites consumers into their online community. During the sampling of the brews, I…

Category Archives: social media

Why targeting matters… a @Klout fail

I like getting free stuff. I am not ashamed and in all honesty it is one of the few reasons why I keep my account with Klout. According to their algorithm, I am influential enough to have brands send me things. Not entirely sure how it works, but I’ve gotten some truly random things from…

Why should I like your brand?

After closing on our new house, my wife and I visited a number of large retailers looking for appliances, a lawn mower and other things that first time “big people” homeowners (read: not a condo in Boston) would need. Without a doubt each one of these stores had a callout to “like them on Facebook,”…

Twitter should be illegal … says Mike Francesa

This post contains video, click here if you are having trouble viewing. Earlier this week WFAN’s Mike Francesa had an awesome rant on Twitter. Some of the top sound bites include Twitter should be illegal, one of these days someone will monetize it and Twitter cuts the middle man out of sports journalism.

What’s your story?

What’s your story? It is probably a phrase that you have heard dozens if not hundreds of times over the course of the past few months. Hell you have probably uttered it to people you’ve met as well. Question is, do you really think about what your story is? You don’t have to answer that…

Twitter gets ugly in NHL playoffs

It took a split second for Joel Ward to become a playoff hero to Washington Capitals fans. By the time the Capitals were done celebrating Ward’s overtime goal that knocked the Boston Bruins out of the playoffs; Ward was the center of a different emotion online. Immediately following the goal Ward, who is a black…

Thinking creatively to overcome social roadblocks

[blackbirdpie url=”https://twitter.com/#!/geoffliving/status/185363013946179586″] A few weeks ago, the Tweet above inspired a pretty good conversation with Geoff Livingston. While some saw as passive aggressive, I saw it as an inspiration to dealing with roadblocks and changing perceptions. There is no question that every now and then we are faced with challenges that test our breaking points….

Magic Hat: a case study in offline to online marketing

This post contains video, click here if you cannot view. Over the weekend I picked up a 12-pack of Magic Hat for a family birthday party for my son. While loading up the cooler, I noticed some interesting packaging where the brewery invites consumers into their online community. During the sampling of the brews, I…

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