Last week, my mother-in-law emailed me a link to a press release on Social Media ROI for institutions of higher education from the University of Massachusetts Dartmouth Center for Marketing Research. I gave it a quick read and decided to check it out in more detail over the weekend. It has been a long while…
Category Archives: social media
How does your social media program stack up?
Burson-Marsteller’s recently rolled out their Global Social Media Check-up for 2012. The report chronicles social media usage for the Fortune Global 100. While most don’t work at one of these companies, they are still a good benchmark for all of us to compare our programs to. Perhaps the most staggering number of the whole deck…
Push for change without pushing others away
Social technologies have given consumers a voice and platform to communicate with brands. It has also given brands the opportunity to better understand their customers’ needs, wants, and demographics. If you work with social media in some way, this probably excites you. You probably think that everyone in your company should be jumping on the…
Has social media made you an ostrich?
Social media is going to be a big part of the corporate marketing mix in the future but right now it is still in that awkward pre-puberty stage. You know, the stage where girls are yucky and guys don’t wear deodorant yet, but really should. It is a time period filled with experimentation, awkwardness and…
Memo to Social Media Pros – Social Media is NOT necessary for the C-suite
Earlier this week, my pal Gini Dietrich (even though she has zero skills in Draw Something, we are still cool) wrote a post showcasing social media usage by CEOs in the Fortune 500. Unsurprisingly the usage in this group was quite low: 3.8% of Fortune 500 CEOs use Twitter 7.6% of these CEOs are on…
Using Social Media to Tell YOUR Story
Yesterday I had the opportunity to speak to a handful of Boston-based nonprofit organizations on using social media. While giving the presentation, I realized that the messaging applies to more than the NPO community. The biggest take away from the 30 minute talk was the power of story and how that a firm company story…
Cookie Monster Call Me Maybe is Genius
Growing up, Sesame Street was one of my favorite shows. Jim Henson & Co. lured me in with colorful Muppets, little did I know that they were educating me as well. I can’t wait for them to trick Baby Espo into watching him some learning. Today, the group continues to impress me with their grasp…
Category Archives: social media
UMASS Dartmouth Study Shows Social Media Reduces Recruiting Costs for Higher Ed
Last week, my mother-in-law emailed me a link to a press release on Social Media ROI for institutions of higher education from the University of Massachusetts Dartmouth Center for Marketing Research. I gave it a quick read and decided to check it out in more detail over the weekend. It has been a long while…
How does your social media program stack up?
Burson-Marsteller’s recently rolled out their Global Social Media Check-up for 2012. The report chronicles social media usage for the Fortune Global 100. While most don’t work at one of these companies, they are still a good benchmark for all of us to compare our programs to. Perhaps the most staggering number of the whole deck…
Push for change without pushing others away
Social technologies have given consumers a voice and platform to communicate with brands. It has also given brands the opportunity to better understand their customers’ needs, wants, and demographics. If you work with social media in some way, this probably excites you. You probably think that everyone in your company should be jumping on the…
Has social media made you an ostrich?
Social media is going to be a big part of the corporate marketing mix in the future but right now it is still in that awkward pre-puberty stage. You know, the stage where girls are yucky and guys don’t wear deodorant yet, but really should. It is a time period filled with experimentation, awkwardness and…
Memo to Social Media Pros – Social Media is NOT necessary for the C-suite
Earlier this week, my pal Gini Dietrich (even though she has zero skills in Draw Something, we are still cool) wrote a post showcasing social media usage by CEOs in the Fortune 500. Unsurprisingly the usage in this group was quite low: 3.8% of Fortune 500 CEOs use Twitter 7.6% of these CEOs are on…
Using Social Media to Tell YOUR Story
Yesterday I had the opportunity to speak to a handful of Boston-based nonprofit organizations on using social media. While giving the presentation, I realized that the messaging applies to more than the NPO community. The biggest take away from the 30 minute talk was the power of story and how that a firm company story…
Cookie Monster Call Me Maybe is Genius
Growing up, Sesame Street was one of my favorite shows. Jim Henson & Co. lured me in with colorful Muppets, little did I know that they were educating me as well. I can’t wait for them to trick Baby Espo into watching him some learning. Today, the group continues to impress me with their grasp…
Category Archives: social media
UMASS Dartmouth Study Shows Social Media Reduces Recruiting Costs for Higher Ed
Last week, my mother-in-law emailed me a link to a press release on Social Media ROI for institutions of higher education from the University of Massachusetts Dartmouth Center for Marketing Research. I gave it a quick read and decided to check it out in more detail over the weekend. It has been a long while…
How does your social media program stack up?
Burson-Marsteller’s recently rolled out their Global Social Media Check-up for 2012. The report chronicles social media usage for the Fortune Global 100. While most don’t work at one of these companies, they are still a good benchmark for all of us to compare our programs to. Perhaps the most staggering number of the whole deck…
Push for change without pushing others away
Social technologies have given consumers a voice and platform to communicate with brands. It has also given brands the opportunity to better understand their customers’ needs, wants, and demographics. If you work with social media in some way, this probably excites you. You probably think that everyone in your company should be jumping on the…
Has social media made you an ostrich?
Social media is going to be a big part of the corporate marketing mix in the future but right now it is still in that awkward pre-puberty stage. You know, the stage where girls are yucky and guys don’t wear deodorant yet, but really should. It is a time period filled with experimentation, awkwardness and…
Memo to Social Media Pros – Social Media is NOT necessary for the C-suite
Earlier this week, my pal Gini Dietrich (even though she has zero skills in Draw Something, we are still cool) wrote a post showcasing social media usage by CEOs in the Fortune 500. Unsurprisingly the usage in this group was quite low: 3.8% of Fortune 500 CEOs use Twitter 7.6% of these CEOs are on…
Using Social Media to Tell YOUR Story
Yesterday I had the opportunity to speak to a handful of Boston-based nonprofit organizations on using social media. While giving the presentation, I realized that the messaging applies to more than the NPO community. The biggest take away from the 30 minute talk was the power of story and how that a firm company story…
Cookie Monster Call Me Maybe is Genius
Growing up, Sesame Street was one of my favorite shows. Jim Henson & Co. lured me in with colorful Muppets, little did I know that they were educating me as well. I can’t wait for them to trick Baby Espo into watching him some learning. Today, the group continues to impress me with their grasp…
Category Archives: social media
UMASS Dartmouth Study Shows Social Media Reduces Recruiting Costs for Higher Ed
Last week, my mother-in-law emailed me a link to a press release on Social Media ROI for institutions of higher education from the University of Massachusetts Dartmouth Center for Marketing Research. I gave it a quick read and decided to check it out in more detail over the weekend. It has been a long while…
How does your social media program stack up?
Burson-Marsteller’s recently rolled out their Global Social Media Check-up for 2012. The report chronicles social media usage for the Fortune Global 100. While most don’t work at one of these companies, they are still a good benchmark for all of us to compare our programs to. Perhaps the most staggering number of the whole deck…
Push for change without pushing others away
Social technologies have given consumers a voice and platform to communicate with brands. It has also given brands the opportunity to better understand their customers’ needs, wants, and demographics. If you work with social media in some way, this probably excites you. You probably think that everyone in your company should be jumping on the…
Has social media made you an ostrich?
Social media is going to be a big part of the corporate marketing mix in the future but right now it is still in that awkward pre-puberty stage. You know, the stage where girls are yucky and guys don’t wear deodorant yet, but really should. It is a time period filled with experimentation, awkwardness and…
Memo to Social Media Pros – Social Media is NOT necessary for the C-suite
Earlier this week, my pal Gini Dietrich (even though she has zero skills in Draw Something, we are still cool) wrote a post showcasing social media usage by CEOs in the Fortune 500. Unsurprisingly the usage in this group was quite low: 3.8% of Fortune 500 CEOs use Twitter 7.6% of these CEOs are on…
Using Social Media to Tell YOUR Story
Yesterday I had the opportunity to speak to a handful of Boston-based nonprofit organizations on using social media. While giving the presentation, I realized that the messaging applies to more than the NPO community. The biggest take away from the 30 minute talk was the power of story and how that a firm company story…
Cookie Monster Call Me Maybe is Genius
Growing up, Sesame Street was one of my favorite shows. Jim Henson & Co. lured me in with colorful Muppets, little did I know that they were educating me as well. I can’t wait for them to trick Baby Espo into watching him some learning. Today, the group continues to impress me with their grasp…
Category Archives: social media
UMASS Dartmouth Study Shows Social Media Reduces Recruiting Costs for Higher Ed
Last week, my mother-in-law emailed me a link to a press release on Social Media ROI for institutions of higher education from the University of Massachusetts Dartmouth Center for Marketing Research. I gave it a quick read and decided to check it out in more detail over the weekend. It has been a long while…
How does your social media program stack up?
Burson-Marsteller’s recently rolled out their Global Social Media Check-up for 2012. The report chronicles social media usage for the Fortune Global 100. While most don’t work at one of these companies, they are still a good benchmark for all of us to compare our programs to. Perhaps the most staggering number of the whole deck…
Push for change without pushing others away
Social technologies have given consumers a voice and platform to communicate with brands. It has also given brands the opportunity to better understand their customers’ needs, wants, and demographics. If you work with social media in some way, this probably excites you. You probably think that everyone in your company should be jumping on the…
Has social media made you an ostrich?
Social media is going to be a big part of the corporate marketing mix in the future but right now it is still in that awkward pre-puberty stage. You know, the stage where girls are yucky and guys don’t wear deodorant yet, but really should. It is a time period filled with experimentation, awkwardness and…
Memo to Social Media Pros – Social Media is NOT necessary for the C-suite
Earlier this week, my pal Gini Dietrich (even though she has zero skills in Draw Something, we are still cool) wrote a post showcasing social media usage by CEOs in the Fortune 500. Unsurprisingly the usage in this group was quite low: 3.8% of Fortune 500 CEOs use Twitter 7.6% of these CEOs are on…
Using Social Media to Tell YOUR Story
Yesterday I had the opportunity to speak to a handful of Boston-based nonprofit organizations on using social media. While giving the presentation, I realized that the messaging applies to more than the NPO community. The biggest take away from the 30 minute talk was the power of story and how that a firm company story…
Cookie Monster Call Me Maybe is Genius
Growing up, Sesame Street was one of my favorite shows. Jim Henson & Co. lured me in with colorful Muppets, little did I know that they were educating me as well. I can’t wait for them to trick Baby Espo into watching him some learning. Today, the group continues to impress me with their grasp…
Category Archives: social media
UMASS Dartmouth Study Shows Social Media Reduces Recruiting Costs for Higher Ed
Last week, my mother-in-law emailed me a link to a press release on Social Media ROI for institutions of higher education from the University of Massachusetts Dartmouth Center for Marketing Research. I gave it a quick read and decided to check it out in more detail over the weekend. It has been a long while…
How does your social media program stack up?
Burson-Marsteller’s recently rolled out their Global Social Media Check-up for 2012. The report chronicles social media usage for the Fortune Global 100. While most don’t work at one of these companies, they are still a good benchmark for all of us to compare our programs to. Perhaps the most staggering number of the whole deck…
Push for change without pushing others away
Social technologies have given consumers a voice and platform to communicate with brands. It has also given brands the opportunity to better understand their customers’ needs, wants, and demographics. If you work with social media in some way, this probably excites you. You probably think that everyone in your company should be jumping on the…
Has social media made you an ostrich?
Social media is going to be a big part of the corporate marketing mix in the future but right now it is still in that awkward pre-puberty stage. You know, the stage where girls are yucky and guys don’t wear deodorant yet, but really should. It is a time period filled with experimentation, awkwardness and…
Memo to Social Media Pros – Social Media is NOT necessary for the C-suite
Earlier this week, my pal Gini Dietrich (even though she has zero skills in Draw Something, we are still cool) wrote a post showcasing social media usage by CEOs in the Fortune 500. Unsurprisingly the usage in this group was quite low: 3.8% of Fortune 500 CEOs use Twitter 7.6% of these CEOs are on…
Using Social Media to Tell YOUR Story
Yesterday I had the opportunity to speak to a handful of Boston-based nonprofit organizations on using social media. While giving the presentation, I realized that the messaging applies to more than the NPO community. The biggest take away from the 30 minute talk was the power of story and how that a firm company story…
Cookie Monster Call Me Maybe is Genius
Growing up, Sesame Street was one of my favorite shows. Jim Henson & Co. lured me in with colorful Muppets, little did I know that they were educating me as well. I can’t wait for them to trick Baby Espo into watching him some learning. Today, the group continues to impress me with their grasp…
Category Archives: social media
UMASS Dartmouth Study Shows Social Media Reduces Recruiting Costs for Higher Ed
Last week, my mother-in-law emailed me a link to a press release on Social Media ROI for institutions of higher education from the University of Massachusetts Dartmouth Center for Marketing Research. I gave it a quick read and decided to check it out in more detail over the weekend. It has been a long while…
How does your social media program stack up?
Burson-Marsteller’s recently rolled out their Global Social Media Check-up for 2012. The report chronicles social media usage for the Fortune Global 100. While most don’t work at one of these companies, they are still a good benchmark for all of us to compare our programs to. Perhaps the most staggering number of the whole deck…
Push for change without pushing others away
Social technologies have given consumers a voice and platform to communicate with brands. It has also given brands the opportunity to better understand their customers’ needs, wants, and demographics. If you work with social media in some way, this probably excites you. You probably think that everyone in your company should be jumping on the…
Has social media made you an ostrich?
Social media is going to be a big part of the corporate marketing mix in the future but right now it is still in that awkward pre-puberty stage. You know, the stage where girls are yucky and guys don’t wear deodorant yet, but really should. It is a time period filled with experimentation, awkwardness and…
Memo to Social Media Pros – Social Media is NOT necessary for the C-suite
Earlier this week, my pal Gini Dietrich (even though she has zero skills in Draw Something, we are still cool) wrote a post showcasing social media usage by CEOs in the Fortune 500. Unsurprisingly the usage in this group was quite low: 3.8% of Fortune 500 CEOs use Twitter 7.6% of these CEOs are on…
Using Social Media to Tell YOUR Story
Yesterday I had the opportunity to speak to a handful of Boston-based nonprofit organizations on using social media. While giving the presentation, I realized that the messaging applies to more than the NPO community. The biggest take away from the 30 minute talk was the power of story and how that a firm company story…
Cookie Monster Call Me Maybe is Genius
Growing up, Sesame Street was one of my favorite shows. Jim Henson & Co. lured me in with colorful Muppets, little did I know that they were educating me as well. I can’t wait for them to trick Baby Espo into watching him some learning. Today, the group continues to impress me with their grasp…
Category Archives: social media
UMASS Dartmouth Study Shows Social Media Reduces Recruiting Costs for Higher Ed
Last week, my mother-in-law emailed me a link to a press release on Social Media ROI for institutions of higher education from the University of Massachusetts Dartmouth Center for Marketing Research. I gave it a quick read and decided to check it out in more detail over the weekend. It has been a long while…
How does your social media program stack up?
Burson-Marsteller’s recently rolled out their Global Social Media Check-up for 2012. The report chronicles social media usage for the Fortune Global 100. While most don’t work at one of these companies, they are still a good benchmark for all of us to compare our programs to. Perhaps the most staggering number of the whole deck…
Push for change without pushing others away
Social technologies have given consumers a voice and platform to communicate with brands. It has also given brands the opportunity to better understand their customers’ needs, wants, and demographics. If you work with social media in some way, this probably excites you. You probably think that everyone in your company should be jumping on the…
Has social media made you an ostrich?
Social media is going to be a big part of the corporate marketing mix in the future but right now it is still in that awkward pre-puberty stage. You know, the stage where girls are yucky and guys don’t wear deodorant yet, but really should. It is a time period filled with experimentation, awkwardness and…
Memo to Social Media Pros – Social Media is NOT necessary for the C-suite
Earlier this week, my pal Gini Dietrich (even though she has zero skills in Draw Something, we are still cool) wrote a post showcasing social media usage by CEOs in the Fortune 500. Unsurprisingly the usage in this group was quite low: 3.8% of Fortune 500 CEOs use Twitter 7.6% of these CEOs are on…
Using Social Media to Tell YOUR Story
Yesterday I had the opportunity to speak to a handful of Boston-based nonprofit organizations on using social media. While giving the presentation, I realized that the messaging applies to more than the NPO community. The biggest take away from the 30 minute talk was the power of story and how that a firm company story…
Cookie Monster Call Me Maybe is Genius
Growing up, Sesame Street was one of my favorite shows. Jim Henson & Co. lured me in with colorful Muppets, little did I know that they were educating me as well. I can’t wait for them to trick Baby Espo into watching him some learning. Today, the group continues to impress me with their grasp…
