I did a lot of head shaking while reading Michael Brito‘s new book Smart Business, Social Business, a Playbook for Social Media in Your Organization. Now this shouldn’t be read as a nod of disapproval, but rather a mixed bag of agreeing and wondering why more businesses aren’t looking at social outside of its own little…
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A few months back, I was on a panel in Chicago moderated by Guy Powell. We got to chatting and one thing led to another and I agreed to review a copy of his book entitled ROI of Social Media (Amazon affiliate link) along with Jerry Dimos and Steven Groves. Unlike many social media books,…
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