Yesterday I had the opportunity to speak to a handful of Boston-based nonprofit organizations on using social media. While giving the presentation, I realized that the messaging applies to more than the NPO community. The biggest take away from the 30 minute talk was the power of story and how that a firm company story…
Category Archives: Social Business
Profiling your social customer
Do you know what types of customers are connected to your company on social media? I am sure some of you do, but I am willing to wager that the majority of companies out there have some guesses, but not much beyond that. It might sound like something trivial, but marketers and communicators working in…
Taking social business from buzz word to business function
Over the past few weeks I have been thinking about Social Business. Sure it is a buzzword right now, but I do believe that it is going to become business as usual. Unfortunately, this is going to take some time. I tried writing out this post three times now and could not make the words…
Why targeting matters… a @Klout fail
I like getting free stuff. I am not ashamed and in all honesty it is one of the few reasons why I keep my account with Klout. According to their algorithm, I am influential enough to have brands send me things. Not entirely sure how it works, but I’ve gotten some truly random things from…
Why should I like your brand?
After closing on our new house, my wife and I visited a number of large retailers looking for appliances, a lawn mower and other things that first time “big people” homeowners (read: not a condo in Boston) would need. Without a doubt each one of these stores had a callout to “like them on Facebook,”…
Thinking creatively to overcome social roadblocks
[blackbirdpie url=”https://twitter.com/#!/geoffliving/status/185363013946179586″] A few weeks ago, the Tweet above inspired a pretty good conversation with Geoff Livingston. While some saw as passive aggressive, I saw it as an inspiration to dealing with roadblocks and changing perceptions. There is no question that every now and then we are faced with challenges that test our breaking points….
Nike gets it right with NFL uniform launch
It is rare for me to get geeked out about a product launch for a brand. Maybe it’s because I am getting older or maybe I am desensitized to the over-hyping of marketing machines. So when a brand evokes the kid in a candy store feeling in me, I get excited. One of these rare…
Category Archives: Social Business
Using Social Media to Tell YOUR Story
Yesterday I had the opportunity to speak to a handful of Boston-based nonprofit organizations on using social media. While giving the presentation, I realized that the messaging applies to more than the NPO community. The biggest take away from the 30 minute talk was the power of story and how that a firm company story…
Profiling your social customer
Do you know what types of customers are connected to your company on social media? I am sure some of you do, but I am willing to wager that the majority of companies out there have some guesses, but not much beyond that. It might sound like something trivial, but marketers and communicators working in…
Taking social business from buzz word to business function
Over the past few weeks I have been thinking about Social Business. Sure it is a buzzword right now, but I do believe that it is going to become business as usual. Unfortunately, this is going to take some time. I tried writing out this post three times now and could not make the words…
Why targeting matters… a @Klout fail
I like getting free stuff. I am not ashamed and in all honesty it is one of the few reasons why I keep my account with Klout. According to their algorithm, I am influential enough to have brands send me things. Not entirely sure how it works, but I’ve gotten some truly random things from…
Why should I like your brand?
After closing on our new house, my wife and I visited a number of large retailers looking for appliances, a lawn mower and other things that first time “big people” homeowners (read: not a condo in Boston) would need. Without a doubt each one of these stores had a callout to “like them on Facebook,”…
Thinking creatively to overcome social roadblocks
[blackbirdpie url=”https://twitter.com/#!/geoffliving/status/185363013946179586″] A few weeks ago, the Tweet above inspired a pretty good conversation with Geoff Livingston. While some saw as passive aggressive, I saw it as an inspiration to dealing with roadblocks and changing perceptions. There is no question that every now and then we are faced with challenges that test our breaking points….
Nike gets it right with NFL uniform launch
It is rare for me to get geeked out about a product launch for a brand. Maybe it’s because I am getting older or maybe I am desensitized to the over-hyping of marketing machines. So when a brand evokes the kid in a candy store feeling in me, I get excited. One of these rare…
Category Archives: Social Business
Using Social Media to Tell YOUR Story
Yesterday I had the opportunity to speak to a handful of Boston-based nonprofit organizations on using social media. While giving the presentation, I realized that the messaging applies to more than the NPO community. The biggest take away from the 30 minute talk was the power of story and how that a firm company story…
Profiling your social customer
Do you know what types of customers are connected to your company on social media? I am sure some of you do, but I am willing to wager that the majority of companies out there have some guesses, but not much beyond that. It might sound like something trivial, but marketers and communicators working in…
Taking social business from buzz word to business function
Over the past few weeks I have been thinking about Social Business. Sure it is a buzzword right now, but I do believe that it is going to become business as usual. Unfortunately, this is going to take some time. I tried writing out this post three times now and could not make the words…
Why targeting matters… a @Klout fail
I like getting free stuff. I am not ashamed and in all honesty it is one of the few reasons why I keep my account with Klout. According to their algorithm, I am influential enough to have brands send me things. Not entirely sure how it works, but I’ve gotten some truly random things from…
Why should I like your brand?
After closing on our new house, my wife and I visited a number of large retailers looking for appliances, a lawn mower and other things that first time “big people” homeowners (read: not a condo in Boston) would need. Without a doubt each one of these stores had a callout to “like them on Facebook,”…
Thinking creatively to overcome social roadblocks
[blackbirdpie url=”https://twitter.com/#!/geoffliving/status/185363013946179586″] A few weeks ago, the Tweet above inspired a pretty good conversation with Geoff Livingston. While some saw as passive aggressive, I saw it as an inspiration to dealing with roadblocks and changing perceptions. There is no question that every now and then we are faced with challenges that test our breaking points….
Nike gets it right with NFL uniform launch
It is rare for me to get geeked out about a product launch for a brand. Maybe it’s because I am getting older or maybe I am desensitized to the over-hyping of marketing machines. So when a brand evokes the kid in a candy store feeling in me, I get excited. One of these rare…
Category Archives: Social Business
Using Social Media to Tell YOUR Story
Yesterday I had the opportunity to speak to a handful of Boston-based nonprofit organizations on using social media. While giving the presentation, I realized that the messaging applies to more than the NPO community. The biggest take away from the 30 minute talk was the power of story and how that a firm company story…
Profiling your social customer
Do you know what types of customers are connected to your company on social media? I am sure some of you do, but I am willing to wager that the majority of companies out there have some guesses, but not much beyond that. It might sound like something trivial, but marketers and communicators working in…
Taking social business from buzz word to business function
Over the past few weeks I have been thinking about Social Business. Sure it is a buzzword right now, but I do believe that it is going to become business as usual. Unfortunately, this is going to take some time. I tried writing out this post three times now and could not make the words…
Why targeting matters… a @Klout fail
I like getting free stuff. I am not ashamed and in all honesty it is one of the few reasons why I keep my account with Klout. According to their algorithm, I am influential enough to have brands send me things. Not entirely sure how it works, but I’ve gotten some truly random things from…
Why should I like your brand?
After closing on our new house, my wife and I visited a number of large retailers looking for appliances, a lawn mower and other things that first time “big people” homeowners (read: not a condo in Boston) would need. Without a doubt each one of these stores had a callout to “like them on Facebook,”…
Thinking creatively to overcome social roadblocks
[blackbirdpie url=”https://twitter.com/#!/geoffliving/status/185363013946179586″] A few weeks ago, the Tweet above inspired a pretty good conversation with Geoff Livingston. While some saw as passive aggressive, I saw it as an inspiration to dealing with roadblocks and changing perceptions. There is no question that every now and then we are faced with challenges that test our breaking points….
Nike gets it right with NFL uniform launch
It is rare for me to get geeked out about a product launch for a brand. Maybe it’s because I am getting older or maybe I am desensitized to the over-hyping of marketing machines. So when a brand evokes the kid in a candy store feeling in me, I get excited. One of these rare…
Category Archives: Social Business
Using Social Media to Tell YOUR Story
Yesterday I had the opportunity to speak to a handful of Boston-based nonprofit organizations on using social media. While giving the presentation, I realized that the messaging applies to more than the NPO community. The biggest take away from the 30 minute talk was the power of story and how that a firm company story…
Profiling your social customer
Do you know what types of customers are connected to your company on social media? I am sure some of you do, but I am willing to wager that the majority of companies out there have some guesses, but not much beyond that. It might sound like something trivial, but marketers and communicators working in…
Taking social business from buzz word to business function
Over the past few weeks I have been thinking about Social Business. Sure it is a buzzword right now, but I do believe that it is going to become business as usual. Unfortunately, this is going to take some time. I tried writing out this post three times now and could not make the words…
Why targeting matters… a @Klout fail
I like getting free stuff. I am not ashamed and in all honesty it is one of the few reasons why I keep my account with Klout. According to their algorithm, I am influential enough to have brands send me things. Not entirely sure how it works, but I’ve gotten some truly random things from…
Why should I like your brand?
After closing on our new house, my wife and I visited a number of large retailers looking for appliances, a lawn mower and other things that first time “big people” homeowners (read: not a condo in Boston) would need. Without a doubt each one of these stores had a callout to “like them on Facebook,”…
Thinking creatively to overcome social roadblocks
[blackbirdpie url=”https://twitter.com/#!/geoffliving/status/185363013946179586″] A few weeks ago, the Tweet above inspired a pretty good conversation with Geoff Livingston. While some saw as passive aggressive, I saw it as an inspiration to dealing with roadblocks and changing perceptions. There is no question that every now and then we are faced with challenges that test our breaking points….
Nike gets it right with NFL uniform launch
It is rare for me to get geeked out about a product launch for a brand. Maybe it’s because I am getting older or maybe I am desensitized to the over-hyping of marketing machines. So when a brand evokes the kid in a candy store feeling in me, I get excited. One of these rare…
Category Archives: Social Business
Using Social Media to Tell YOUR Story
Yesterday I had the opportunity to speak to a handful of Boston-based nonprofit organizations on using social media. While giving the presentation, I realized that the messaging applies to more than the NPO community. The biggest take away from the 30 minute talk was the power of story and how that a firm company story…
Profiling your social customer
Do you know what types of customers are connected to your company on social media? I am sure some of you do, but I am willing to wager that the majority of companies out there have some guesses, but not much beyond that. It might sound like something trivial, but marketers and communicators working in…
Taking social business from buzz word to business function
Over the past few weeks I have been thinking about Social Business. Sure it is a buzzword right now, but I do believe that it is going to become business as usual. Unfortunately, this is going to take some time. I tried writing out this post three times now and could not make the words…
Why targeting matters… a @Klout fail
I like getting free stuff. I am not ashamed and in all honesty it is one of the few reasons why I keep my account with Klout. According to their algorithm, I am influential enough to have brands send me things. Not entirely sure how it works, but I’ve gotten some truly random things from…
Why should I like your brand?
After closing on our new house, my wife and I visited a number of large retailers looking for appliances, a lawn mower and other things that first time “big people” homeowners (read: not a condo in Boston) would need. Without a doubt each one of these stores had a callout to “like them on Facebook,”…
Thinking creatively to overcome social roadblocks
[blackbirdpie url=”https://twitter.com/#!/geoffliving/status/185363013946179586″] A few weeks ago, the Tweet above inspired a pretty good conversation with Geoff Livingston. While some saw as passive aggressive, I saw it as an inspiration to dealing with roadblocks and changing perceptions. There is no question that every now and then we are faced with challenges that test our breaking points….
Nike gets it right with NFL uniform launch
It is rare for me to get geeked out about a product launch for a brand. Maybe it’s because I am getting older or maybe I am desensitized to the over-hyping of marketing machines. So when a brand evokes the kid in a candy store feeling in me, I get excited. One of these rare…
Category Archives: Social Business
Using Social Media to Tell YOUR Story
Yesterday I had the opportunity to speak to a handful of Boston-based nonprofit organizations on using social media. While giving the presentation, I realized that the messaging applies to more than the NPO community. The biggest take away from the 30 minute talk was the power of story and how that a firm company story…
Profiling your social customer
Do you know what types of customers are connected to your company on social media? I am sure some of you do, but I am willing to wager that the majority of companies out there have some guesses, but not much beyond that. It might sound like something trivial, but marketers and communicators working in…
Taking social business from buzz word to business function
Over the past few weeks I have been thinking about Social Business. Sure it is a buzzword right now, but I do believe that it is going to become business as usual. Unfortunately, this is going to take some time. I tried writing out this post three times now and could not make the words…
Why targeting matters… a @Klout fail
I like getting free stuff. I am not ashamed and in all honesty it is one of the few reasons why I keep my account with Klout. According to their algorithm, I am influential enough to have brands send me things. Not entirely sure how it works, but I’ve gotten some truly random things from…
Why should I like your brand?
After closing on our new house, my wife and I visited a number of large retailers looking for appliances, a lawn mower and other things that first time “big people” homeowners (read: not a condo in Boston) would need. Without a doubt each one of these stores had a callout to “like them on Facebook,”…
Thinking creatively to overcome social roadblocks
[blackbirdpie url=”https://twitter.com/#!/geoffliving/status/185363013946179586″] A few weeks ago, the Tweet above inspired a pretty good conversation with Geoff Livingston. While some saw as passive aggressive, I saw it as an inspiration to dealing with roadblocks and changing perceptions. There is no question that every now and then we are faced with challenges that test our breaking points….
Nike gets it right with NFL uniform launch
It is rare for me to get geeked out about a product launch for a brand. Maybe it’s because I am getting older or maybe I am desensitized to the over-hyping of marketing machines. So when a brand evokes the kid in a candy store feeling in me, I get excited. One of these rare…
Category Archives: Social Business
Using Social Media to Tell YOUR Story
Yesterday I had the opportunity to speak to a handful of Boston-based nonprofit organizations on using social media. While giving the presentation, I realized that the messaging applies to more than the NPO community. The biggest take away from the 30 minute talk was the power of story and how that a firm company story…
Profiling your social customer
Do you know what types of customers are connected to your company on social media? I am sure some of you do, but I am willing to wager that the majority of companies out there have some guesses, but not much beyond that. It might sound like something trivial, but marketers and communicators working in…
Taking social business from buzz word to business function
Over the past few weeks I have been thinking about Social Business. Sure it is a buzzword right now, but I do believe that it is going to become business as usual. Unfortunately, this is going to take some time. I tried writing out this post three times now and could not make the words…
Why targeting matters… a @Klout fail
I like getting free stuff. I am not ashamed and in all honesty it is one of the few reasons why I keep my account with Klout. According to their algorithm, I am influential enough to have brands send me things. Not entirely sure how it works, but I’ve gotten some truly random things from…
Why should I like your brand?
After closing on our new house, my wife and I visited a number of large retailers looking for appliances, a lawn mower and other things that first time “big people” homeowners (read: not a condo in Boston) would need. Without a doubt each one of these stores had a callout to “like them on Facebook,”…
Thinking creatively to overcome social roadblocks
[blackbirdpie url=”https://twitter.com/#!/geoffliving/status/185363013946179586″] A few weeks ago, the Tweet above inspired a pretty good conversation with Geoff Livingston. While some saw as passive aggressive, I saw it as an inspiration to dealing with roadblocks and changing perceptions. There is no question that every now and then we are faced with challenges that test our breaking points….
Nike gets it right with NFL uniform launch
It is rare for me to get geeked out about a product launch for a brand. Maybe it’s because I am getting older or maybe I am desensitized to the over-hyping of marketing machines. So when a brand evokes the kid in a candy store feeling in me, I get excited. One of these rare…
