Category Archives: PR

PR Pros, Turn Down the Personality

I’m going to need you PR people to tone down the personality just a tad As I recently explored birth order and how being the baby of the family can help you be a stellar PR pro, I am eager to take this discussion a step further. I am the last (allow me to repeat,…

You. With the hot temper. Keep it cool.

I recently read a great article by Michelle Tripp, creator of The BrandForward blog, titled “Should Social Media Voice Change During a Brand Crisis?” Tripp discusses the flagrant drama JetBlue has faced since this guy cracked, hopped out of the plane via a slide (wwweeee!) with two beers in-hand and made a media hell-storm for…

Target’s PR issue

Target Stores’ generally have a positive reputation in the community, so I was kind of taken aback when  I saw that the company landed in a political PR firestorm and was being boycotted by a national gay rights group and liberal groups. Now before reading on please note that I am talking PR strategies, not…

Pricing gaffe leads to PR, SM fail for TGW

On Monday morning a co-worker passed me the link to the image above advertising a great deal on golf clubs on Amazon. Now I have been looking into learning golf for a while now, but am clueless to what a good set of clubs is. So seeing a set for $112 seemed like a no-brainer…

Bravo Dan Gilbert – a PR stunt that worked

About two weeks ago the city of Cleveland, the NBA and its fans around the globe were treated to The Decision – a one-hour long special on ESPN where LeBron James let everyone in the world know that the Miami Heat would be his next NBA team. While the episode was a concocted PR nightmare,…

Some PR for the other S word

For people who make a living out of making people, companies, charities and animals look good, there are a lot of PR practitioners who go out of their way to disparage one four letter word. Now I know what you are thinking kids shouldn’t be saying those words. But I am not talking about any…

Perfect PR License Plate

I love the state of Vermont. Not for the woods or maple syrup, but for the sheer amount of vanity license plates they have. When I ran down to grab something from my car this morning, I saw this beauty on a hotel guest’s car. Tell me has there ever been a plate better suited…

Category Archives: PR

PR Pros, Turn Down the Personality

I’m going to need you PR people to tone down the personality just a tad As I recently explored birth order and how being the baby of the family can help you be a stellar PR pro, I am eager to take this discussion a step further. I am the last (allow me to repeat,…

You. With the hot temper. Keep it cool.

I recently read a great article by Michelle Tripp, creator of The BrandForward blog, titled “Should Social Media Voice Change During a Brand Crisis?” Tripp discusses the flagrant drama JetBlue has faced since this guy cracked, hopped out of the plane via a slide (wwweeee!) with two beers in-hand and made a media hell-storm for…

Target’s PR issue

Target Stores’ generally have a positive reputation in the community, so I was kind of taken aback when  I saw that the company landed in a political PR firestorm and was being boycotted by a national gay rights group and liberal groups. Now before reading on please note that I am talking PR strategies, not…

Pricing gaffe leads to PR, SM fail for TGW

On Monday morning a co-worker passed me the link to the image above advertising a great deal on golf clubs on Amazon. Now I have been looking into learning golf for a while now, but am clueless to what a good set of clubs is. So seeing a set for $112 seemed like a no-brainer…

Bravo Dan Gilbert – a PR stunt that worked

About two weeks ago the city of Cleveland, the NBA and its fans around the globe were treated to The Decision – a one-hour long special on ESPN where LeBron James let everyone in the world know that the Miami Heat would be his next NBA team. While the episode was a concocted PR nightmare,…

Some PR for the other S word

For people who make a living out of making people, companies, charities and animals look good, there are a lot of PR practitioners who go out of their way to disparage one four letter word. Now I know what you are thinking kids shouldn’t be saying those words. But I am not talking about any…

Perfect PR License Plate

I love the state of Vermont. Not for the woods or maple syrup, but for the sheer amount of vanity license plates they have. When I ran down to grab something from my car this morning, I saw this beauty on a hotel guest’s car. Tell me has there ever been a plate better suited…

Category Archives: PR

PR Pros, Turn Down the Personality

I’m going to need you PR people to tone down the personality just a tad As I recently explored birth order and how being the baby of the family can help you be a stellar PR pro, I am eager to take this discussion a step further. I am the last (allow me to repeat,…

You. With the hot temper. Keep it cool.

I recently read a great article by Michelle Tripp, creator of The BrandForward blog, titled “Should Social Media Voice Change During a Brand Crisis?” Tripp discusses the flagrant drama JetBlue has faced since this guy cracked, hopped out of the plane via a slide (wwweeee!) with two beers in-hand and made a media hell-storm for…

Target’s PR issue

Target Stores’ generally have a positive reputation in the community, so I was kind of taken aback when  I saw that the company landed in a political PR firestorm and was being boycotted by a national gay rights group and liberal groups. Now before reading on please note that I am talking PR strategies, not…

Pricing gaffe leads to PR, SM fail for TGW

On Monday morning a co-worker passed me the link to the image above advertising a great deal on golf clubs on Amazon. Now I have been looking into learning golf for a while now, but am clueless to what a good set of clubs is. So seeing a set for $112 seemed like a no-brainer…

Bravo Dan Gilbert – a PR stunt that worked

About two weeks ago the city of Cleveland, the NBA and its fans around the globe were treated to The Decision – a one-hour long special on ESPN where LeBron James let everyone in the world know that the Miami Heat would be his next NBA team. While the episode was a concocted PR nightmare,…

Some PR for the other S word

For people who make a living out of making people, companies, charities and animals look good, there are a lot of PR practitioners who go out of their way to disparage one four letter word. Now I know what you are thinking kids shouldn’t be saying those words. But I am not talking about any…

Perfect PR License Plate

I love the state of Vermont. Not for the woods or maple syrup, but for the sheer amount of vanity license plates they have. When I ran down to grab something from my car this morning, I saw this beauty on a hotel guest’s car. Tell me has there ever been a plate better suited…

Category Archives: PR

PR Pros, Turn Down the Personality

I’m going to need you PR people to tone down the personality just a tad As I recently explored birth order and how being the baby of the family can help you be a stellar PR pro, I am eager to take this discussion a step further. I am the last (allow me to repeat,…

You. With the hot temper. Keep it cool.

I recently read a great article by Michelle Tripp, creator of The BrandForward blog, titled “Should Social Media Voice Change During a Brand Crisis?” Tripp discusses the flagrant drama JetBlue has faced since this guy cracked, hopped out of the plane via a slide (wwweeee!) with two beers in-hand and made a media hell-storm for…

Target’s PR issue

Target Stores’ generally have a positive reputation in the community, so I was kind of taken aback when  I saw that the company landed in a political PR firestorm and was being boycotted by a national gay rights group and liberal groups. Now before reading on please note that I am talking PR strategies, not…

Pricing gaffe leads to PR, SM fail for TGW

On Monday morning a co-worker passed me the link to the image above advertising a great deal on golf clubs on Amazon. Now I have been looking into learning golf for a while now, but am clueless to what a good set of clubs is. So seeing a set for $112 seemed like a no-brainer…

Bravo Dan Gilbert – a PR stunt that worked

About two weeks ago the city of Cleveland, the NBA and its fans around the globe were treated to The Decision – a one-hour long special on ESPN where LeBron James let everyone in the world know that the Miami Heat would be his next NBA team. While the episode was a concocted PR nightmare,…

Some PR for the other S word

For people who make a living out of making people, companies, charities and animals look good, there are a lot of PR practitioners who go out of their way to disparage one four letter word. Now I know what you are thinking kids shouldn’t be saying those words. But I am not talking about any…

Perfect PR License Plate

I love the state of Vermont. Not for the woods or maple syrup, but for the sheer amount of vanity license plates they have. When I ran down to grab something from my car this morning, I saw this beauty on a hotel guest’s car. Tell me has there ever been a plate better suited…

Category Archives: PR

PR Pros, Turn Down the Personality

I’m going to need you PR people to tone down the personality just a tad As I recently explored birth order and how being the baby of the family can help you be a stellar PR pro, I am eager to take this discussion a step further. I am the last (allow me to repeat,…

You. With the hot temper. Keep it cool.

I recently read a great article by Michelle Tripp, creator of The BrandForward blog, titled “Should Social Media Voice Change During a Brand Crisis?” Tripp discusses the flagrant drama JetBlue has faced since this guy cracked, hopped out of the plane via a slide (wwweeee!) with two beers in-hand and made a media hell-storm for…

Target’s PR issue

Target Stores’ generally have a positive reputation in the community, so I was kind of taken aback when  I saw that the company landed in a political PR firestorm and was being boycotted by a national gay rights group and liberal groups. Now before reading on please note that I am talking PR strategies, not…

Pricing gaffe leads to PR, SM fail for TGW

On Monday morning a co-worker passed me the link to the image above advertising a great deal on golf clubs on Amazon. Now I have been looking into learning golf for a while now, but am clueless to what a good set of clubs is. So seeing a set for $112 seemed like a no-brainer…

Bravo Dan Gilbert – a PR stunt that worked

About two weeks ago the city of Cleveland, the NBA and its fans around the globe were treated to The Decision – a one-hour long special on ESPN where LeBron James let everyone in the world know that the Miami Heat would be his next NBA team. While the episode was a concocted PR nightmare,…

Some PR for the other S word

For people who make a living out of making people, companies, charities and animals look good, there are a lot of PR practitioners who go out of their way to disparage one four letter word. Now I know what you are thinking kids shouldn’t be saying those words. But I am not talking about any…

Perfect PR License Plate

I love the state of Vermont. Not for the woods or maple syrup, but for the sheer amount of vanity license plates they have. When I ran down to grab something from my car this morning, I saw this beauty on a hotel guest’s car. Tell me has there ever been a plate better suited…

Category Archives: PR

PR Pros, Turn Down the Personality

I’m going to need you PR people to tone down the personality just a tad As I recently explored birth order and how being the baby of the family can help you be a stellar PR pro, I am eager to take this discussion a step further. I am the last (allow me to repeat,…

You. With the hot temper. Keep it cool.

I recently read a great article by Michelle Tripp, creator of The BrandForward blog, titled “Should Social Media Voice Change During a Brand Crisis?” Tripp discusses the flagrant drama JetBlue has faced since this guy cracked, hopped out of the plane via a slide (wwweeee!) with two beers in-hand and made a media hell-storm for…

Target’s PR issue

Target Stores’ generally have a positive reputation in the community, so I was kind of taken aback when  I saw that the company landed in a political PR firestorm and was being boycotted by a national gay rights group and liberal groups. Now before reading on please note that I am talking PR strategies, not…

Pricing gaffe leads to PR, SM fail for TGW

On Monday morning a co-worker passed me the link to the image above advertising a great deal on golf clubs on Amazon. Now I have been looking into learning golf for a while now, but am clueless to what a good set of clubs is. So seeing a set for $112 seemed like a no-brainer…

Bravo Dan Gilbert – a PR stunt that worked

About two weeks ago the city of Cleveland, the NBA and its fans around the globe were treated to The Decision – a one-hour long special on ESPN where LeBron James let everyone in the world know that the Miami Heat would be his next NBA team. While the episode was a concocted PR nightmare,…

Some PR for the other S word

For people who make a living out of making people, companies, charities and animals look good, there are a lot of PR practitioners who go out of their way to disparage one four letter word. Now I know what you are thinking kids shouldn’t be saying those words. But I am not talking about any…

Perfect PR License Plate

I love the state of Vermont. Not for the woods or maple syrup, but for the sheer amount of vanity license plates they have. When I ran down to grab something from my car this morning, I saw this beauty on a hotel guest’s car. Tell me has there ever been a plate better suited…

Category Archives: PR

PR Pros, Turn Down the Personality

I’m going to need you PR people to tone down the personality just a tad As I recently explored birth order and how being the baby of the family can help you be a stellar PR pro, I am eager to take this discussion a step further. I am the last (allow me to repeat,…

You. With the hot temper. Keep it cool.

I recently read a great article by Michelle Tripp, creator of The BrandForward blog, titled “Should Social Media Voice Change During a Brand Crisis?” Tripp discusses the flagrant drama JetBlue has faced since this guy cracked, hopped out of the plane via a slide (wwweeee!) with two beers in-hand and made a media hell-storm for…

Target’s PR issue

Target Stores’ generally have a positive reputation in the community, so I was kind of taken aback when  I saw that the company landed in a political PR firestorm and was being boycotted by a national gay rights group and liberal groups. Now before reading on please note that I am talking PR strategies, not…

Pricing gaffe leads to PR, SM fail for TGW

On Monday morning a co-worker passed me the link to the image above advertising a great deal on golf clubs on Amazon. Now I have been looking into learning golf for a while now, but am clueless to what a good set of clubs is. So seeing a set for $112 seemed like a no-brainer…

Bravo Dan Gilbert – a PR stunt that worked

About two weeks ago the city of Cleveland, the NBA and its fans around the globe were treated to The Decision – a one-hour long special on ESPN where LeBron James let everyone in the world know that the Miami Heat would be his next NBA team. While the episode was a concocted PR nightmare,…

Some PR for the other S word

For people who make a living out of making people, companies, charities and animals look good, there are a lot of PR practitioners who go out of their way to disparage one four letter word. Now I know what you are thinking kids shouldn’t be saying those words. But I am not talking about any…

Perfect PR License Plate

I love the state of Vermont. Not for the woods or maple syrup, but for the sheer amount of vanity license plates they have. When I ran down to grab something from my car this morning, I saw this beauty on a hotel guest’s car. Tell me has there ever been a plate better suited…

Category Archives: PR

PR Pros, Turn Down the Personality

I’m going to need you PR people to tone down the personality just a tad As I recently explored birth order and how being the baby of the family can help you be a stellar PR pro, I am eager to take this discussion a step further. I am the last (allow me to repeat,…

You. With the hot temper. Keep it cool.

I recently read a great article by Michelle Tripp, creator of The BrandForward blog, titled “Should Social Media Voice Change During a Brand Crisis?” Tripp discusses the flagrant drama JetBlue has faced since this guy cracked, hopped out of the plane via a slide (wwweeee!) with two beers in-hand and made a media hell-storm for…

Target’s PR issue

Target Stores’ generally have a positive reputation in the community, so I was kind of taken aback when  I saw that the company landed in a political PR firestorm and was being boycotted by a national gay rights group and liberal groups. Now before reading on please note that I am talking PR strategies, not…

Pricing gaffe leads to PR, SM fail for TGW

On Monday morning a co-worker passed me the link to the image above advertising a great deal on golf clubs on Amazon. Now I have been looking into learning golf for a while now, but am clueless to what a good set of clubs is. So seeing a set for $112 seemed like a no-brainer…

Bravo Dan Gilbert – a PR stunt that worked

About two weeks ago the city of Cleveland, the NBA and its fans around the globe were treated to The Decision – a one-hour long special on ESPN where LeBron James let everyone in the world know that the Miami Heat would be his next NBA team. While the episode was a concocted PR nightmare,…

Some PR for the other S word

For people who make a living out of making people, companies, charities and animals look good, there are a lot of PR practitioners who go out of their way to disparage one four letter word. Now I know what you are thinking kids shouldn’t be saying those words. But I am not talking about any…

Perfect PR License Plate

I love the state of Vermont. Not for the woods or maple syrup, but for the sheer amount of vanity license plates they have. When I ran down to grab something from my car this morning, I saw this beauty on a hotel guest’s car. Tell me has there ever been a plate better suited…

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