Like many of you, Mrs. Espo and I tuned in to watch the Super Bowl last night. And, while we had no vested interest in either team in the game, we were interested to see what kinds of ads the advertisers threw out there. Instead of critiquing or waxing poetically on one or the other, we decided…
Category Archives: Marketing
You know what rules? Content does
This is a video book review of CC Chapman and Ann Handley’s Content Rules. It is my first read of 2011 and one that anyone serious about building content should check out. It even has a section of things you can steal, legally. What’s better than that?
Where does marketing fit into social media?
A few years ago, social media was a niche cocktail party that was populated mostly by people who would categorize themselves as geeks. If companies were aware of the space, it was often from a communications perspective. Fast forward to today and the space is littered with case studies of company X, Y or Z…
Offline Spam
I have made my love, or lack thereof, of the YellowBook (and here) well noted on this blog in the past, but it is not my most hated form of unsolicited advertising.That loathing is reserved for fliers placed on my windshield. I received this one at least three times over the past month and every…
Puma Afterhours
Puma has made some awesome videos of late and this one is perfect for describing the post-college and early career demographic.
Would you trust this man with your kids?
Driving home from New Jersey a few weeks ago, I was left with little options for food unless I ventured off the highway. So like many a wary traveler, I found solace underneath the golden arches. While waiting for my ever-so nutritious sustenance, I came across Fun Times magazine. Now while the picture on the…
Presentations worth checking out
Every week, I come across countless presentations and blogs that are really neat. Instead of hitting the X in the top of my browser, I decided to share these three with you. The first is from Richard Edelman and looks at public engagement in a number of ways, while the second is on how brands…
Category Archives: Marketing
Top 5 Super Bowl Commercials
Like many of you, Mrs. Espo and I tuned in to watch the Super Bowl last night. And, while we had no vested interest in either team in the game, we were interested to see what kinds of ads the advertisers threw out there. Instead of critiquing or waxing poetically on one or the other, we decided…
You know what rules? Content does
This is a video book review of CC Chapman and Ann Handley’s Content Rules. It is my first read of 2011 and one that anyone serious about building content should check out. It even has a section of things you can steal, legally. What’s better than that?
Where does marketing fit into social media?
A few years ago, social media was a niche cocktail party that was populated mostly by people who would categorize themselves as geeks. If companies were aware of the space, it was often from a communications perspective. Fast forward to today and the space is littered with case studies of company X, Y or Z…
Offline Spam
I have made my love, or lack thereof, of the YellowBook (and here) well noted on this blog in the past, but it is not my most hated form of unsolicited advertising.That loathing is reserved for fliers placed on my windshield. I received this one at least three times over the past month and every…
Puma Afterhours
Puma has made some awesome videos of late and this one is perfect for describing the post-college and early career demographic.
Would you trust this man with your kids?
Driving home from New Jersey a few weeks ago, I was left with little options for food unless I ventured off the highway. So like many a wary traveler, I found solace underneath the golden arches. While waiting for my ever-so nutritious sustenance, I came across Fun Times magazine. Now while the picture on the…
Presentations worth checking out
Every week, I come across countless presentations and blogs that are really neat. Instead of hitting the X in the top of my browser, I decided to share these three with you. The first is from Richard Edelman and looks at public engagement in a number of ways, while the second is on how brands…
Category Archives: Marketing
Top 5 Super Bowl Commercials
Like many of you, Mrs. Espo and I tuned in to watch the Super Bowl last night. And, while we had no vested interest in either team in the game, we were interested to see what kinds of ads the advertisers threw out there. Instead of critiquing or waxing poetically on one or the other, we decided…
You know what rules? Content does
This is a video book review of CC Chapman and Ann Handley’s Content Rules. It is my first read of 2011 and one that anyone serious about building content should check out. It even has a section of things you can steal, legally. What’s better than that?
Where does marketing fit into social media?
A few years ago, social media was a niche cocktail party that was populated mostly by people who would categorize themselves as geeks. If companies were aware of the space, it was often from a communications perspective. Fast forward to today and the space is littered with case studies of company X, Y or Z…
Offline Spam
I have made my love, or lack thereof, of the YellowBook (and here) well noted on this blog in the past, but it is not my most hated form of unsolicited advertising.That loathing is reserved for fliers placed on my windshield. I received this one at least three times over the past month and every…
Puma Afterhours
Puma has made some awesome videos of late and this one is perfect for describing the post-college and early career demographic.
Would you trust this man with your kids?
Driving home from New Jersey a few weeks ago, I was left with little options for food unless I ventured off the highway. So like many a wary traveler, I found solace underneath the golden arches. While waiting for my ever-so nutritious sustenance, I came across Fun Times magazine. Now while the picture on the…
Presentations worth checking out
Every week, I come across countless presentations and blogs that are really neat. Instead of hitting the X in the top of my browser, I decided to share these three with you. The first is from Richard Edelman and looks at public engagement in a number of ways, while the second is on how brands…
Category Archives: Marketing
Top 5 Super Bowl Commercials
Like many of you, Mrs. Espo and I tuned in to watch the Super Bowl last night. And, while we had no vested interest in either team in the game, we were interested to see what kinds of ads the advertisers threw out there. Instead of critiquing or waxing poetically on one or the other, we decided…
You know what rules? Content does
This is a video book review of CC Chapman and Ann Handley’s Content Rules. It is my first read of 2011 and one that anyone serious about building content should check out. It even has a section of things you can steal, legally. What’s better than that?
Where does marketing fit into social media?
A few years ago, social media was a niche cocktail party that was populated mostly by people who would categorize themselves as geeks. If companies were aware of the space, it was often from a communications perspective. Fast forward to today and the space is littered with case studies of company X, Y or Z…
Offline Spam
I have made my love, or lack thereof, of the YellowBook (and here) well noted on this blog in the past, but it is not my most hated form of unsolicited advertising.That loathing is reserved for fliers placed on my windshield. I received this one at least three times over the past month and every…
Puma Afterhours
Puma has made some awesome videos of late and this one is perfect for describing the post-college and early career demographic.
Would you trust this man with your kids?
Driving home from New Jersey a few weeks ago, I was left with little options for food unless I ventured off the highway. So like many a wary traveler, I found solace underneath the golden arches. While waiting for my ever-so nutritious sustenance, I came across Fun Times magazine. Now while the picture on the…
Presentations worth checking out
Every week, I come across countless presentations and blogs that are really neat. Instead of hitting the X in the top of my browser, I decided to share these three with you. The first is from Richard Edelman and looks at public engagement in a number of ways, while the second is on how brands…
Category Archives: Marketing
Top 5 Super Bowl Commercials
Like many of you, Mrs. Espo and I tuned in to watch the Super Bowl last night. And, while we had no vested interest in either team in the game, we were interested to see what kinds of ads the advertisers threw out there. Instead of critiquing or waxing poetically on one or the other, we decided…
You know what rules? Content does
This is a video book review of CC Chapman and Ann Handley’s Content Rules. It is my first read of 2011 and one that anyone serious about building content should check out. It even has a section of things you can steal, legally. What’s better than that?
Where does marketing fit into social media?
A few years ago, social media was a niche cocktail party that was populated mostly by people who would categorize themselves as geeks. If companies were aware of the space, it was often from a communications perspective. Fast forward to today and the space is littered with case studies of company X, Y or Z…
Offline Spam
I have made my love, or lack thereof, of the YellowBook (and here) well noted on this blog in the past, but it is not my most hated form of unsolicited advertising.That loathing is reserved for fliers placed on my windshield. I received this one at least three times over the past month and every…
Puma Afterhours
Puma has made some awesome videos of late and this one is perfect for describing the post-college and early career demographic.
Would you trust this man with your kids?
Driving home from New Jersey a few weeks ago, I was left with little options for food unless I ventured off the highway. So like many a wary traveler, I found solace underneath the golden arches. While waiting for my ever-so nutritious sustenance, I came across Fun Times magazine. Now while the picture on the…
Presentations worth checking out
Every week, I come across countless presentations and blogs that are really neat. Instead of hitting the X in the top of my browser, I decided to share these three with you. The first is from Richard Edelman and looks at public engagement in a number of ways, while the second is on how brands…
Category Archives: Marketing
Top 5 Super Bowl Commercials
Like many of you, Mrs. Espo and I tuned in to watch the Super Bowl last night. And, while we had no vested interest in either team in the game, we were interested to see what kinds of ads the advertisers threw out there. Instead of critiquing or waxing poetically on one or the other, we decided…
You know what rules? Content does
This is a video book review of CC Chapman and Ann Handley’s Content Rules. It is my first read of 2011 and one that anyone serious about building content should check out. It even has a section of things you can steal, legally. What’s better than that?
Where does marketing fit into social media?
A few years ago, social media was a niche cocktail party that was populated mostly by people who would categorize themselves as geeks. If companies were aware of the space, it was often from a communications perspective. Fast forward to today and the space is littered with case studies of company X, Y or Z…
Offline Spam
I have made my love, or lack thereof, of the YellowBook (and here) well noted on this blog in the past, but it is not my most hated form of unsolicited advertising.That loathing is reserved for fliers placed on my windshield. I received this one at least three times over the past month and every…
Puma Afterhours
Puma has made some awesome videos of late and this one is perfect for describing the post-college and early career demographic.
Would you trust this man with your kids?
Driving home from New Jersey a few weeks ago, I was left with little options for food unless I ventured off the highway. So like many a wary traveler, I found solace underneath the golden arches. While waiting for my ever-so nutritious sustenance, I came across Fun Times magazine. Now while the picture on the…
Presentations worth checking out
Every week, I come across countless presentations and blogs that are really neat. Instead of hitting the X in the top of my browser, I decided to share these three with you. The first is from Richard Edelman and looks at public engagement in a number of ways, while the second is on how brands…
Category Archives: Marketing
Top 5 Super Bowl Commercials
Like many of you, Mrs. Espo and I tuned in to watch the Super Bowl last night. And, while we had no vested interest in either team in the game, we were interested to see what kinds of ads the advertisers threw out there. Instead of critiquing or waxing poetically on one or the other, we decided…
You know what rules? Content does
This is a video book review of CC Chapman and Ann Handley’s Content Rules. It is my first read of 2011 and one that anyone serious about building content should check out. It even has a section of things you can steal, legally. What’s better than that?
Where does marketing fit into social media?
A few years ago, social media was a niche cocktail party that was populated mostly by people who would categorize themselves as geeks. If companies were aware of the space, it was often from a communications perspective. Fast forward to today and the space is littered with case studies of company X, Y or Z…
Offline Spam
I have made my love, or lack thereof, of the YellowBook (and here) well noted on this blog in the past, but it is not my most hated form of unsolicited advertising.That loathing is reserved for fliers placed on my windshield. I received this one at least three times over the past month and every…
Puma Afterhours
Puma has made some awesome videos of late and this one is perfect for describing the post-college and early career demographic.
Would you trust this man with your kids?
Driving home from New Jersey a few weeks ago, I was left with little options for food unless I ventured off the highway. So like many a wary traveler, I found solace underneath the golden arches. While waiting for my ever-so nutritious sustenance, I came across Fun Times magazine. Now while the picture on the…
Presentations worth checking out
Every week, I come across countless presentations and blogs that are really neat. Instead of hitting the X in the top of my browser, I decided to share these three with you. The first is from Richard Edelman and looks at public engagement in a number of ways, while the second is on how brands…
Category Archives: Marketing
Top 5 Super Bowl Commercials
Like many of you, Mrs. Espo and I tuned in to watch the Super Bowl last night. And, while we had no vested interest in either team in the game, we were interested to see what kinds of ads the advertisers threw out there. Instead of critiquing or waxing poetically on one or the other, we decided…
You know what rules? Content does
This is a video book review of CC Chapman and Ann Handley’s Content Rules. It is my first read of 2011 and one that anyone serious about building content should check out. It even has a section of things you can steal, legally. What’s better than that?
Where does marketing fit into social media?
A few years ago, social media was a niche cocktail party that was populated mostly by people who would categorize themselves as geeks. If companies were aware of the space, it was often from a communications perspective. Fast forward to today and the space is littered with case studies of company X, Y or Z…
Offline Spam
I have made my love, or lack thereof, of the YellowBook (and here) well noted on this blog in the past, but it is not my most hated form of unsolicited advertising.That loathing is reserved for fliers placed on my windshield. I received this one at least three times over the past month and every…
Puma Afterhours
Puma has made some awesome videos of late and this one is perfect for describing the post-college and early career demographic.
Would you trust this man with your kids?
Driving home from New Jersey a few weeks ago, I was left with little options for food unless I ventured off the highway. So like many a wary traveler, I found solace underneath the golden arches. While waiting for my ever-so nutritious sustenance, I came across Fun Times magazine. Now while the picture on the…
Presentations worth checking out
Every week, I come across countless presentations and blogs that are really neat. Instead of hitting the X in the top of my browser, I decided to share these three with you. The first is from Richard Edelman and looks at public engagement in a number of ways, while the second is on how brands…
