With the recent passing of Billy Mays and the the subsequent publicity surrounding his death, I wondered if other pitchmen were given the same ceremonious sendoff with tributes and fan fare. Now I am not talking about the guy who hawked the pet rock, chia pet or any other novelty, but rather someone more recognizable…
Category Archives: Marketing
When promo stunts go awry
Last night I was reading an article on Yahoo Finance titled 10 Promotional Stunts that Horribly Backfired (via Minyanville). The title itself is clear concise and merely answers the companies named in the article’s proverbial “What can go wrong?” questions. As a PR person, it’s part of my nature for the worst and think…
Come play with us…
While the term may sound a bit childish or something uttered in an 80’s horror movie, its actually a catchy use of creative to help draw visitors to the New England Aquarium. More specifically, the New Balance Foundation Marine Mammal Center, which was recently renovated for the fur seals. The ads may be a few…
Coleman’s Origin of Social Media Campaign
Over the past month or so there is one commercial, whether in print or on the tube, that seems to fascinate me and keep me thinking after seeing it. While commercials with beautiful women, a funny beer ad or a combination of the two might jump into mind, its actually a company that you would…
Balancing the tide of social media
There is no question that social media has benefits that are still being discovered each day. From managing an online reputation to positioning yourself for a job, the possibilities are endless. With that being said, a personal brand can be just as important as managing the information and flow of a large corporation. For individuals…
NJ Turnpike Exit Beers
Growing up in New Jersey, it wasn’t weird to ask folks what exit they were off of. It was only after moving away from the Garden State that I realized that was just a Jersey thing. However, every now and the, I feel a little nostalgic and want a piece of home. Its always difficult…
It's all about you
When I was packing to head to New Hampshire, I saw a Nike commercial that was titled It’s All About You in conjunction with Livestrong. Instead of the staple of Lance Armstrong, the commercial featured snippets of other atheletes who had beat cancer. One of the interesting stories that I saw in the piece was…
Category Archives: Marketing
Where have you gone Cartoon pitchmen?
With the recent passing of Billy Mays and the the subsequent publicity surrounding his death, I wondered if other pitchmen were given the same ceremonious sendoff with tributes and fan fare. Now I am not talking about the guy who hawked the pet rock, chia pet or any other novelty, but rather someone more recognizable…
When promo stunts go awry
Last night I was reading an article on Yahoo Finance titled 10 Promotional Stunts that Horribly Backfired (via Minyanville). The title itself is clear concise and merely answers the companies named in the article’s proverbial “What can go wrong?” questions. As a PR person, it’s part of my nature for the worst and think…
Come play with us…
While the term may sound a bit childish or something uttered in an 80’s horror movie, its actually a catchy use of creative to help draw visitors to the New England Aquarium. More specifically, the New Balance Foundation Marine Mammal Center, which was recently renovated for the fur seals. The ads may be a few…
Coleman’s Origin of Social Media Campaign
Over the past month or so there is one commercial, whether in print or on the tube, that seems to fascinate me and keep me thinking after seeing it. While commercials with beautiful women, a funny beer ad or a combination of the two might jump into mind, its actually a company that you would…
Balancing the tide of social media
There is no question that social media has benefits that are still being discovered each day. From managing an online reputation to positioning yourself for a job, the possibilities are endless. With that being said, a personal brand can be just as important as managing the information and flow of a large corporation. For individuals…
NJ Turnpike Exit Beers
Growing up in New Jersey, it wasn’t weird to ask folks what exit they were off of. It was only after moving away from the Garden State that I realized that was just a Jersey thing. However, every now and the, I feel a little nostalgic and want a piece of home. Its always difficult…
It's all about you
When I was packing to head to New Hampshire, I saw a Nike commercial that was titled It’s All About You in conjunction with Livestrong. Instead of the staple of Lance Armstrong, the commercial featured snippets of other atheletes who had beat cancer. One of the interesting stories that I saw in the piece was…
Category Archives: Marketing
Where have you gone Cartoon pitchmen?
With the recent passing of Billy Mays and the the subsequent publicity surrounding his death, I wondered if other pitchmen were given the same ceremonious sendoff with tributes and fan fare. Now I am not talking about the guy who hawked the pet rock, chia pet or any other novelty, but rather someone more recognizable…
When promo stunts go awry
Last night I was reading an article on Yahoo Finance titled 10 Promotional Stunts that Horribly Backfired (via Minyanville). The title itself is clear concise and merely answers the companies named in the article’s proverbial “What can go wrong?” questions. As a PR person, it’s part of my nature for the worst and think…
Come play with us…
While the term may sound a bit childish or something uttered in an 80’s horror movie, its actually a catchy use of creative to help draw visitors to the New England Aquarium. More specifically, the New Balance Foundation Marine Mammal Center, which was recently renovated for the fur seals. The ads may be a few…
Coleman’s Origin of Social Media Campaign
Over the past month or so there is one commercial, whether in print or on the tube, that seems to fascinate me and keep me thinking after seeing it. While commercials with beautiful women, a funny beer ad or a combination of the two might jump into mind, its actually a company that you would…
Balancing the tide of social media
There is no question that social media has benefits that are still being discovered each day. From managing an online reputation to positioning yourself for a job, the possibilities are endless. With that being said, a personal brand can be just as important as managing the information and flow of a large corporation. For individuals…
NJ Turnpike Exit Beers
Growing up in New Jersey, it wasn’t weird to ask folks what exit they were off of. It was only after moving away from the Garden State that I realized that was just a Jersey thing. However, every now and the, I feel a little nostalgic and want a piece of home. Its always difficult…
It's all about you
When I was packing to head to New Hampshire, I saw a Nike commercial that was titled It’s All About You in conjunction with Livestrong. Instead of the staple of Lance Armstrong, the commercial featured snippets of other atheletes who had beat cancer. One of the interesting stories that I saw in the piece was…
Category Archives: Marketing
Where have you gone Cartoon pitchmen?
With the recent passing of Billy Mays and the the subsequent publicity surrounding his death, I wondered if other pitchmen were given the same ceremonious sendoff with tributes and fan fare. Now I am not talking about the guy who hawked the pet rock, chia pet or any other novelty, but rather someone more recognizable…
When promo stunts go awry
Last night I was reading an article on Yahoo Finance titled 10 Promotional Stunts that Horribly Backfired (via Minyanville). The title itself is clear concise and merely answers the companies named in the article’s proverbial “What can go wrong?” questions. As a PR person, it’s part of my nature for the worst and think…
Come play with us…
While the term may sound a bit childish or something uttered in an 80’s horror movie, its actually a catchy use of creative to help draw visitors to the New England Aquarium. More specifically, the New Balance Foundation Marine Mammal Center, which was recently renovated for the fur seals. The ads may be a few…
Coleman’s Origin of Social Media Campaign
Over the past month or so there is one commercial, whether in print or on the tube, that seems to fascinate me and keep me thinking after seeing it. While commercials with beautiful women, a funny beer ad or a combination of the two might jump into mind, its actually a company that you would…
Balancing the tide of social media
There is no question that social media has benefits that are still being discovered each day. From managing an online reputation to positioning yourself for a job, the possibilities are endless. With that being said, a personal brand can be just as important as managing the information and flow of a large corporation. For individuals…
NJ Turnpike Exit Beers
Growing up in New Jersey, it wasn’t weird to ask folks what exit they were off of. It was only after moving away from the Garden State that I realized that was just a Jersey thing. However, every now and the, I feel a little nostalgic and want a piece of home. Its always difficult…
It's all about you
When I was packing to head to New Hampshire, I saw a Nike commercial that was titled It’s All About You in conjunction with Livestrong. Instead of the staple of Lance Armstrong, the commercial featured snippets of other atheletes who had beat cancer. One of the interesting stories that I saw in the piece was…
Category Archives: Marketing
Where have you gone Cartoon pitchmen?
With the recent passing of Billy Mays and the the subsequent publicity surrounding his death, I wondered if other pitchmen were given the same ceremonious sendoff with tributes and fan fare. Now I am not talking about the guy who hawked the pet rock, chia pet or any other novelty, but rather someone more recognizable…
When promo stunts go awry
Last night I was reading an article on Yahoo Finance titled 10 Promotional Stunts that Horribly Backfired (via Minyanville). The title itself is clear concise and merely answers the companies named in the article’s proverbial “What can go wrong?” questions. As a PR person, it’s part of my nature for the worst and think…
Come play with us…
While the term may sound a bit childish or something uttered in an 80’s horror movie, its actually a catchy use of creative to help draw visitors to the New England Aquarium. More specifically, the New Balance Foundation Marine Mammal Center, which was recently renovated for the fur seals. The ads may be a few…
Coleman’s Origin of Social Media Campaign
Over the past month or so there is one commercial, whether in print or on the tube, that seems to fascinate me and keep me thinking after seeing it. While commercials with beautiful women, a funny beer ad or a combination of the two might jump into mind, its actually a company that you would…
Balancing the tide of social media
There is no question that social media has benefits that are still being discovered each day. From managing an online reputation to positioning yourself for a job, the possibilities are endless. With that being said, a personal brand can be just as important as managing the information and flow of a large corporation. For individuals…
NJ Turnpike Exit Beers
Growing up in New Jersey, it wasn’t weird to ask folks what exit they were off of. It was only after moving away from the Garden State that I realized that was just a Jersey thing. However, every now and the, I feel a little nostalgic and want a piece of home. Its always difficult…
It's all about you
When I was packing to head to New Hampshire, I saw a Nike commercial that was titled It’s All About You in conjunction with Livestrong. Instead of the staple of Lance Armstrong, the commercial featured snippets of other atheletes who had beat cancer. One of the interesting stories that I saw in the piece was…
Category Archives: Marketing
Where have you gone Cartoon pitchmen?
With the recent passing of Billy Mays and the the subsequent publicity surrounding his death, I wondered if other pitchmen were given the same ceremonious sendoff with tributes and fan fare. Now I am not talking about the guy who hawked the pet rock, chia pet or any other novelty, but rather someone more recognizable…
When promo stunts go awry
Last night I was reading an article on Yahoo Finance titled 10 Promotional Stunts that Horribly Backfired (via Minyanville). The title itself is clear concise and merely answers the companies named in the article’s proverbial “What can go wrong?” questions. As a PR person, it’s part of my nature for the worst and think…
Come play with us…
While the term may sound a bit childish or something uttered in an 80’s horror movie, its actually a catchy use of creative to help draw visitors to the New England Aquarium. More specifically, the New Balance Foundation Marine Mammal Center, which was recently renovated for the fur seals. The ads may be a few…
Coleman’s Origin of Social Media Campaign
Over the past month or so there is one commercial, whether in print or on the tube, that seems to fascinate me and keep me thinking after seeing it. While commercials with beautiful women, a funny beer ad or a combination of the two might jump into mind, its actually a company that you would…
Balancing the tide of social media
There is no question that social media has benefits that are still being discovered each day. From managing an online reputation to positioning yourself for a job, the possibilities are endless. With that being said, a personal brand can be just as important as managing the information and flow of a large corporation. For individuals…
NJ Turnpike Exit Beers
Growing up in New Jersey, it wasn’t weird to ask folks what exit they were off of. It was only after moving away from the Garden State that I realized that was just a Jersey thing. However, every now and the, I feel a little nostalgic and want a piece of home. Its always difficult…
It's all about you
When I was packing to head to New Hampshire, I saw a Nike commercial that was titled It’s All About You in conjunction with Livestrong. Instead of the staple of Lance Armstrong, the commercial featured snippets of other atheletes who had beat cancer. One of the interesting stories that I saw in the piece was…
Category Archives: Marketing
Where have you gone Cartoon pitchmen?
With the recent passing of Billy Mays and the the subsequent publicity surrounding his death, I wondered if other pitchmen were given the same ceremonious sendoff with tributes and fan fare. Now I am not talking about the guy who hawked the pet rock, chia pet or any other novelty, but rather someone more recognizable…
When promo stunts go awry
Last night I was reading an article on Yahoo Finance titled 10 Promotional Stunts that Horribly Backfired (via Minyanville). The title itself is clear concise and merely answers the companies named in the article’s proverbial “What can go wrong?” questions. As a PR person, it’s part of my nature for the worst and think…
Come play with us…
While the term may sound a bit childish or something uttered in an 80’s horror movie, its actually a catchy use of creative to help draw visitors to the New England Aquarium. More specifically, the New Balance Foundation Marine Mammal Center, which was recently renovated for the fur seals. The ads may be a few…
Coleman’s Origin of Social Media Campaign
Over the past month or so there is one commercial, whether in print or on the tube, that seems to fascinate me and keep me thinking after seeing it. While commercials with beautiful women, a funny beer ad or a combination of the two might jump into mind, its actually a company that you would…
Balancing the tide of social media
There is no question that social media has benefits that are still being discovered each day. From managing an online reputation to positioning yourself for a job, the possibilities are endless. With that being said, a personal brand can be just as important as managing the information and flow of a large corporation. For individuals…
NJ Turnpike Exit Beers
Growing up in New Jersey, it wasn’t weird to ask folks what exit they were off of. It was only after moving away from the Garden State that I realized that was just a Jersey thing. However, every now and the, I feel a little nostalgic and want a piece of home. Its always difficult…
It's all about you
When I was packing to head to New Hampshire, I saw a Nike commercial that was titled It’s All About You in conjunction with Livestrong. Instead of the staple of Lance Armstrong, the commercial featured snippets of other atheletes who had beat cancer. One of the interesting stories that I saw in the piece was…
Category Archives: Marketing
Where have you gone Cartoon pitchmen?
With the recent passing of Billy Mays and the the subsequent publicity surrounding his death, I wondered if other pitchmen were given the same ceremonious sendoff with tributes and fan fare. Now I am not talking about the guy who hawked the pet rock, chia pet or any other novelty, but rather someone more recognizable…
When promo stunts go awry
Last night I was reading an article on Yahoo Finance titled 10 Promotional Stunts that Horribly Backfired (via Minyanville). The title itself is clear concise and merely answers the companies named in the article’s proverbial “What can go wrong?” questions. As a PR person, it’s part of my nature for the worst and think…
Come play with us…
While the term may sound a bit childish or something uttered in an 80’s horror movie, its actually a catchy use of creative to help draw visitors to the New England Aquarium. More specifically, the New Balance Foundation Marine Mammal Center, which was recently renovated for the fur seals. The ads may be a few…
Coleman’s Origin of Social Media Campaign
Over the past month or so there is one commercial, whether in print or on the tube, that seems to fascinate me and keep me thinking after seeing it. While commercials with beautiful women, a funny beer ad or a combination of the two might jump into mind, its actually a company that you would…
Balancing the tide of social media
There is no question that social media has benefits that are still being discovered each day. From managing an online reputation to positioning yourself for a job, the possibilities are endless. With that being said, a personal brand can be just as important as managing the information and flow of a large corporation. For individuals…
NJ Turnpike Exit Beers
Growing up in New Jersey, it wasn’t weird to ask folks what exit they were off of. It was only after moving away from the Garden State that I realized that was just a Jersey thing. However, every now and the, I feel a little nostalgic and want a piece of home. Its always difficult…
It's all about you
When I was packing to head to New Hampshire, I saw a Nike commercial that was titled It’s All About You in conjunction with Livestrong. Instead of the staple of Lance Armstrong, the commercial featured snippets of other atheletes who had beat cancer. One of the interesting stories that I saw in the piece was…
