This is a great video from Gary Vaynerchuck on comparing social media to a small town. Everyone knows everyone else’ business. Perhaps the most interesting part is the thoughts on weeding out the companies who say they do, but could give a rats ass about their customers.
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The holidays must be upon us, the turkey isn’t even in the grocer’s freezer yet, but its full-tilt Christmas season for advertisers with OfficeMax’s annual launch of Elf Yourself. Granted, I think the whole thing is quite corny as hell, it is also an annual viral hit that has gotten them a lot of ink…
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