I have a friend who we’ll call “Steve.” Steve got an internship at a large online company and did a superb job. Steve is now an experienced, highly valued employee at a start-up in Manhattan. Steve and I got into a discussion about the “it’s who you know” argument when it comes to landing jobs,…
Category Archives: Guest Post
IRL? What’s that?
Show of hands: How many of you have a smart phone glued to your hand? iPod? Laptop? The list goes on and on. I am a self proclaimed technology addict. My phone is always in my hand and I love every second of it. I love being connected, seeing what’s happened, and having the ability…
Shedding Labels
In the marketing and communications world, we tend to use labels to describe people, places and things. For instance, that soda is “NEW…AND IMPROVED!” (When you figure that one out, give me a shout.) Winter is “Harsh,” so get a blanket with sleeves. That quarterback is a “Golden Boy.” Some labels are negative, some are…
Measuring social media and the value of information
Lately I’ve been reading a book called How To Measure Anything during my commute, and it’s exactly what it sounds like. The author focuses on the so-called intangibles and immeasurable in business, and I am a giant nerd (in case there was any doubt left). The book was published long before the struggle to quantify…
Social Media & Media Relations – More Aligned Than We Thought
A fascinating study recently released by communications industry consultancy StevensGouldPincus sheds light on the power social media now imparts upon the public relations and communications professions. Released under the headline “Social Media Will Overtake Traditional Media as PR Tool in Next Two Years,” the study clearly demonstrates how social media is no longer viewed as merely a…
Don’t Work in PR If you You Need a Pat on the Head
I recently landed my first big media placement at my new firm and one of my friends congratulated me and asked “what did your client say when you sent them the clip?” The client said nothing. They don’t need to. Unless there was some inaccuracy in the article, it’s not really necessary for a client…
Vacation + Guest Posters = Awesome
It has been a while, but Mrs. Espo and I have decided to take our first real vacation in over two years now. We really like fall in New England, but it would be nice to get some sun and beach time in before we head into the frozen season. Instead of letting the content…
Category Archives: Guest Post
It’s Not All About Who You Know
I have a friend who we’ll call “Steve.” Steve got an internship at a large online company and did a superb job. Steve is now an experienced, highly valued employee at a start-up in Manhattan. Steve and I got into a discussion about the “it’s who you know” argument when it comes to landing jobs,…
IRL? What’s that?
Show of hands: How many of you have a smart phone glued to your hand? iPod? Laptop? The list goes on and on. I am a self proclaimed technology addict. My phone is always in my hand and I love every second of it. I love being connected, seeing what’s happened, and having the ability…
Shedding Labels
In the marketing and communications world, we tend to use labels to describe people, places and things. For instance, that soda is “NEW…AND IMPROVED!” (When you figure that one out, give me a shout.) Winter is “Harsh,” so get a blanket with sleeves. That quarterback is a “Golden Boy.” Some labels are negative, some are…
Measuring social media and the value of information
Lately I’ve been reading a book called How To Measure Anything during my commute, and it’s exactly what it sounds like. The author focuses on the so-called intangibles and immeasurable in business, and I am a giant nerd (in case there was any doubt left). The book was published long before the struggle to quantify…
Social Media & Media Relations – More Aligned Than We Thought
A fascinating study recently released by communications industry consultancy StevensGouldPincus sheds light on the power social media now imparts upon the public relations and communications professions. Released under the headline “Social Media Will Overtake Traditional Media as PR Tool in Next Two Years,” the study clearly demonstrates how social media is no longer viewed as merely a…
Don’t Work in PR If you You Need a Pat on the Head
I recently landed my first big media placement at my new firm and one of my friends congratulated me and asked “what did your client say when you sent them the clip?” The client said nothing. They don’t need to. Unless there was some inaccuracy in the article, it’s not really necessary for a client…
Vacation + Guest Posters = Awesome
It has been a while, but Mrs. Espo and I have decided to take our first real vacation in over two years now. We really like fall in New England, but it would be nice to get some sun and beach time in before we head into the frozen season. Instead of letting the content…
Category Archives: Guest Post
It’s Not All About Who You Know
I have a friend who we’ll call “Steve.” Steve got an internship at a large online company and did a superb job. Steve is now an experienced, highly valued employee at a start-up in Manhattan. Steve and I got into a discussion about the “it’s who you know” argument when it comes to landing jobs,…
IRL? What’s that?
Show of hands: How many of you have a smart phone glued to your hand? iPod? Laptop? The list goes on and on. I am a self proclaimed technology addict. My phone is always in my hand and I love every second of it. I love being connected, seeing what’s happened, and having the ability…
Shedding Labels
In the marketing and communications world, we tend to use labels to describe people, places and things. For instance, that soda is “NEW…AND IMPROVED!” (When you figure that one out, give me a shout.) Winter is “Harsh,” so get a blanket with sleeves. That quarterback is a “Golden Boy.” Some labels are negative, some are…
Measuring social media and the value of information
Lately I’ve been reading a book called How To Measure Anything during my commute, and it’s exactly what it sounds like. The author focuses on the so-called intangibles and immeasurable in business, and I am a giant nerd (in case there was any doubt left). The book was published long before the struggle to quantify…
Social Media & Media Relations – More Aligned Than We Thought
A fascinating study recently released by communications industry consultancy StevensGouldPincus sheds light on the power social media now imparts upon the public relations and communications professions. Released under the headline “Social Media Will Overtake Traditional Media as PR Tool in Next Two Years,” the study clearly demonstrates how social media is no longer viewed as merely a…
Don’t Work in PR If you You Need a Pat on the Head
I recently landed my first big media placement at my new firm and one of my friends congratulated me and asked “what did your client say when you sent them the clip?” The client said nothing. They don’t need to. Unless there was some inaccuracy in the article, it’s not really necessary for a client…
Vacation + Guest Posters = Awesome
It has been a while, but Mrs. Espo and I have decided to take our first real vacation in over two years now. We really like fall in New England, but it would be nice to get some sun and beach time in before we head into the frozen season. Instead of letting the content…
Category Archives: Guest Post
It’s Not All About Who You Know
I have a friend who we’ll call “Steve.” Steve got an internship at a large online company and did a superb job. Steve is now an experienced, highly valued employee at a start-up in Manhattan. Steve and I got into a discussion about the “it’s who you know” argument when it comes to landing jobs,…
IRL? What’s that?
Show of hands: How many of you have a smart phone glued to your hand? iPod? Laptop? The list goes on and on. I am a self proclaimed technology addict. My phone is always in my hand and I love every second of it. I love being connected, seeing what’s happened, and having the ability…
Shedding Labels
In the marketing and communications world, we tend to use labels to describe people, places and things. For instance, that soda is “NEW…AND IMPROVED!” (When you figure that one out, give me a shout.) Winter is “Harsh,” so get a blanket with sleeves. That quarterback is a “Golden Boy.” Some labels are negative, some are…
Measuring social media and the value of information
Lately I’ve been reading a book called How To Measure Anything during my commute, and it’s exactly what it sounds like. The author focuses on the so-called intangibles and immeasurable in business, and I am a giant nerd (in case there was any doubt left). The book was published long before the struggle to quantify…
Social Media & Media Relations – More Aligned Than We Thought
A fascinating study recently released by communications industry consultancy StevensGouldPincus sheds light on the power social media now imparts upon the public relations and communications professions. Released under the headline “Social Media Will Overtake Traditional Media as PR Tool in Next Two Years,” the study clearly demonstrates how social media is no longer viewed as merely a…
Don’t Work in PR If you You Need a Pat on the Head
I recently landed my first big media placement at my new firm and one of my friends congratulated me and asked “what did your client say when you sent them the clip?” The client said nothing. They don’t need to. Unless there was some inaccuracy in the article, it’s not really necessary for a client…
Vacation + Guest Posters = Awesome
It has been a while, but Mrs. Espo and I have decided to take our first real vacation in over two years now. We really like fall in New England, but it would be nice to get some sun and beach time in before we head into the frozen season. Instead of letting the content…
Category Archives: Guest Post
It’s Not All About Who You Know
I have a friend who we’ll call “Steve.” Steve got an internship at a large online company and did a superb job. Steve is now an experienced, highly valued employee at a start-up in Manhattan. Steve and I got into a discussion about the “it’s who you know” argument when it comes to landing jobs,…
IRL? What’s that?
Show of hands: How many of you have a smart phone glued to your hand? iPod? Laptop? The list goes on and on. I am a self proclaimed technology addict. My phone is always in my hand and I love every second of it. I love being connected, seeing what’s happened, and having the ability…
Shedding Labels
In the marketing and communications world, we tend to use labels to describe people, places and things. For instance, that soda is “NEW…AND IMPROVED!” (When you figure that one out, give me a shout.) Winter is “Harsh,” so get a blanket with sleeves. That quarterback is a “Golden Boy.” Some labels are negative, some are…
Measuring social media and the value of information
Lately I’ve been reading a book called How To Measure Anything during my commute, and it’s exactly what it sounds like. The author focuses on the so-called intangibles and immeasurable in business, and I am a giant nerd (in case there was any doubt left). The book was published long before the struggle to quantify…
Social Media & Media Relations – More Aligned Than We Thought
A fascinating study recently released by communications industry consultancy StevensGouldPincus sheds light on the power social media now imparts upon the public relations and communications professions. Released under the headline “Social Media Will Overtake Traditional Media as PR Tool in Next Two Years,” the study clearly demonstrates how social media is no longer viewed as merely a…
Don’t Work in PR If you You Need a Pat on the Head
I recently landed my first big media placement at my new firm and one of my friends congratulated me and asked “what did your client say when you sent them the clip?” The client said nothing. They don’t need to. Unless there was some inaccuracy in the article, it’s not really necessary for a client…
Vacation + Guest Posters = Awesome
It has been a while, but Mrs. Espo and I have decided to take our first real vacation in over two years now. We really like fall in New England, but it would be nice to get some sun and beach time in before we head into the frozen season. Instead of letting the content…
Category Archives: Guest Post
It’s Not All About Who You Know
I have a friend who we’ll call “Steve.” Steve got an internship at a large online company and did a superb job. Steve is now an experienced, highly valued employee at a start-up in Manhattan. Steve and I got into a discussion about the “it’s who you know” argument when it comes to landing jobs,…
IRL? What’s that?
Show of hands: How many of you have a smart phone glued to your hand? iPod? Laptop? The list goes on and on. I am a self proclaimed technology addict. My phone is always in my hand and I love every second of it. I love being connected, seeing what’s happened, and having the ability…
Shedding Labels
In the marketing and communications world, we tend to use labels to describe people, places and things. For instance, that soda is “NEW…AND IMPROVED!” (When you figure that one out, give me a shout.) Winter is “Harsh,” so get a blanket with sleeves. That quarterback is a “Golden Boy.” Some labels are negative, some are…
Measuring social media and the value of information
Lately I’ve been reading a book called How To Measure Anything during my commute, and it’s exactly what it sounds like. The author focuses on the so-called intangibles and immeasurable in business, and I am a giant nerd (in case there was any doubt left). The book was published long before the struggle to quantify…
Social Media & Media Relations – More Aligned Than We Thought
A fascinating study recently released by communications industry consultancy StevensGouldPincus sheds light on the power social media now imparts upon the public relations and communications professions. Released under the headline “Social Media Will Overtake Traditional Media as PR Tool in Next Two Years,” the study clearly demonstrates how social media is no longer viewed as merely a…
Don’t Work in PR If you You Need a Pat on the Head
I recently landed my first big media placement at my new firm and one of my friends congratulated me and asked “what did your client say when you sent them the clip?” The client said nothing. They don’t need to. Unless there was some inaccuracy in the article, it’s not really necessary for a client…
Vacation + Guest Posters = Awesome
It has been a while, but Mrs. Espo and I have decided to take our first real vacation in over two years now. We really like fall in New England, but it would be nice to get some sun and beach time in before we head into the frozen season. Instead of letting the content…
Category Archives: Guest Post
It’s Not All About Who You Know
I have a friend who we’ll call “Steve.” Steve got an internship at a large online company and did a superb job. Steve is now an experienced, highly valued employee at a start-up in Manhattan. Steve and I got into a discussion about the “it’s who you know” argument when it comes to landing jobs,…
IRL? What’s that?
Show of hands: How many of you have a smart phone glued to your hand? iPod? Laptop? The list goes on and on. I am a self proclaimed technology addict. My phone is always in my hand and I love every second of it. I love being connected, seeing what’s happened, and having the ability…
Shedding Labels
In the marketing and communications world, we tend to use labels to describe people, places and things. For instance, that soda is “NEW…AND IMPROVED!” (When you figure that one out, give me a shout.) Winter is “Harsh,” so get a blanket with sleeves. That quarterback is a “Golden Boy.” Some labels are negative, some are…
Measuring social media and the value of information
Lately I’ve been reading a book called How To Measure Anything during my commute, and it’s exactly what it sounds like. The author focuses on the so-called intangibles and immeasurable in business, and I am a giant nerd (in case there was any doubt left). The book was published long before the struggle to quantify…
Social Media & Media Relations – More Aligned Than We Thought
A fascinating study recently released by communications industry consultancy StevensGouldPincus sheds light on the power social media now imparts upon the public relations and communications professions. Released under the headline “Social Media Will Overtake Traditional Media as PR Tool in Next Two Years,” the study clearly demonstrates how social media is no longer viewed as merely a…
Don’t Work in PR If you You Need a Pat on the Head
I recently landed my first big media placement at my new firm and one of my friends congratulated me and asked “what did your client say when you sent them the clip?” The client said nothing. They don’t need to. Unless there was some inaccuracy in the article, it’s not really necessary for a client…
Vacation + Guest Posters = Awesome
It has been a while, but Mrs. Espo and I have decided to take our first real vacation in over two years now. We really like fall in New England, but it would be nice to get some sun and beach time in before we head into the frozen season. Instead of letting the content…
Category Archives: Guest Post
It’s Not All About Who You Know
I have a friend who we’ll call “Steve.” Steve got an internship at a large online company and did a superb job. Steve is now an experienced, highly valued employee at a start-up in Manhattan. Steve and I got into a discussion about the “it’s who you know” argument when it comes to landing jobs,…
IRL? What’s that?
Show of hands: How many of you have a smart phone glued to your hand? iPod? Laptop? The list goes on and on. I am a self proclaimed technology addict. My phone is always in my hand and I love every second of it. I love being connected, seeing what’s happened, and having the ability…
Shedding Labels
In the marketing and communications world, we tend to use labels to describe people, places and things. For instance, that soda is “NEW…AND IMPROVED!” (When you figure that one out, give me a shout.) Winter is “Harsh,” so get a blanket with sleeves. That quarterback is a “Golden Boy.” Some labels are negative, some are…
Measuring social media and the value of information
Lately I’ve been reading a book called How To Measure Anything during my commute, and it’s exactly what it sounds like. The author focuses on the so-called intangibles and immeasurable in business, and I am a giant nerd (in case there was any doubt left). The book was published long before the struggle to quantify…
Social Media & Media Relations – More Aligned Than We Thought
A fascinating study recently released by communications industry consultancy StevensGouldPincus sheds light on the power social media now imparts upon the public relations and communications professions. Released under the headline “Social Media Will Overtake Traditional Media as PR Tool in Next Two Years,” the study clearly demonstrates how social media is no longer viewed as merely a…
Don’t Work in PR If you You Need a Pat on the Head
I recently landed my first big media placement at my new firm and one of my friends congratulated me and asked “what did your client say when you sent them the clip?” The client said nothing. They don’t need to. Unless there was some inaccuracy in the article, it’s not really necessary for a client…
Vacation + Guest Posters = Awesome
It has been a while, but Mrs. Espo and I have decided to take our first real vacation in over two years now. We really like fall in New England, but it would be nice to get some sun and beach time in before we head into the frozen season. Instead of letting the content…
