There’s nothing more powerful in the PR arsenal than the use of the embargo (click here for a sample embargo). Reporters hate them. PR pros love them. It’s the ultimate tool of professional manipulation. On the one hand, it’s pretty ballsy to think anyone can control the media’s distribution of a story—especially if you’re a…
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This is a guest post from Jon Gordon. These are uncertain times for a lot of people and organizations. Unfortunately, uncertainty creates what I call a VOID and my theory is that where there is a VOID, negativity will fill it. In my work with people and organizations, I’ve found that when there is a…
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