In the marketing and communications world, we tend to use labels to describe people, places and things. For instance, that soda is “NEW…AND IMPROVED!”  (When you figure that one out, give me a shout.) Winter is “Harsh,” so get a blanket with sleeves. That quarterback is a “Golden Boy.” Some labels are negative, some are…

In the marketing and communications world, we tend to use labels to describe people, places and things. For instance, that soda is “NEW…AND IMPROVED!”  (When you figure that one out, give me a shout.) Winter is “Harsh,” so get a blanket with sleeves. That quarterback is a “Golden Boy.” Some labels are negative, some are…

In the marketing and communications world, we tend to use labels to describe people, places and things. For instance, that soda is “NEW…AND IMPROVED!”  (When you figure that one out, give me a shout.) Winter is “Harsh,” so get a blanket with sleeves. That quarterback is a “Golden Boy.” Some labels are negative, some are…

In the marketing and communications world, we tend to use labels to describe people, places and things. For instance, that soda is “NEW…AND IMPROVED!”  (When you figure that one out, give me a shout.) Winter is “Harsh,” so get a blanket with sleeves. That quarterback is a “Golden Boy.” Some labels are negative, some are…