A lot has been made about getting into the psyche of customers over the past few weeks including one from my Twitter buddy David Teicher. The main point is that everyone practicing in the space needs to do some kind of scientific evaluation of the customer base. Here’s an interesting presentation that made it’s way…
Category Archives: Company
Are we becoming robots?
When I saw this video, my first thought was: Sweet Here Come the Jetsons. This innovation from the Koreans is pretty cool on a variety of levels. Unfortunately, it is also pretty scary. Now, I am not talking scary in the sense of the Terminator movies, but rather scary in the machine-like way that we’re…
In response to Gary Vaynerchuck
Last night I was watching this video from Vayner Media front man Gary Vaynerchuck and it really hit home with me and seemed like a no brainer for brands to be looking to expand their reach. The thought of adding a call to action after a commercial – to a micro-site, Facebook page, Twitter page,…
A whale of a PR crisis
Last week, a tragedy struck one of America’s most recognizable family establishments – SeaWorld. Trainer Dawn Brancheau was killed towards the tail end of a lunchtime performance in front of a live audience by Tilikum, an orca. While a workplace death typically drives PR into crisis mode, this instance also puts the brand into crisis…
Sneak peak of Microsoft’s Looking Glass
This new tool from Microsoft looks like it could be quite interesting if it can be used on a browser other than IE. Since it’s SharePoint based, getting past that hurdle could be a real game changer since Microsoft can probably bring metrics to an affordable price point for the everyday social media guy or…
Video everyone needs to watch
This is a great video by Gary Vaynerchuck, possibly one of the best that I have seen on social media. One of the things that stands out is that the medium can’t be scripted to the T for a company. Much like PR needing to adapt SM practitioners need to be ready to change on…
Love is viral, at least for Puma
On February 7, Puma placed this video on YouTube and their micro-site questioning what you would do if Valentine’s day fell on a soccer match day in both English and Italian. The site also offered the ability to send as an e-card or as a Facebook update with customizable text. While I will not begin…
Category Archives: Company
Understand your customers’ behavior
A lot has been made about getting into the psyche of customers over the past few weeks including one from my Twitter buddy David Teicher. The main point is that everyone practicing in the space needs to do some kind of scientific evaluation of the customer base. Here’s an interesting presentation that made it’s way…
Are we becoming robots?
When I saw this video, my first thought was: Sweet Here Come the Jetsons. This innovation from the Koreans is pretty cool on a variety of levels. Unfortunately, it is also pretty scary. Now, I am not talking scary in the sense of the Terminator movies, but rather scary in the machine-like way that we’re…
In response to Gary Vaynerchuck
Last night I was watching this video from Vayner Media front man Gary Vaynerchuck and it really hit home with me and seemed like a no brainer for brands to be looking to expand their reach. The thought of adding a call to action after a commercial – to a micro-site, Facebook page, Twitter page,…
A whale of a PR crisis
Last week, a tragedy struck one of America’s most recognizable family establishments – SeaWorld. Trainer Dawn Brancheau was killed towards the tail end of a lunchtime performance in front of a live audience by Tilikum, an orca. While a workplace death typically drives PR into crisis mode, this instance also puts the brand into crisis…
Sneak peak of Microsoft’s Looking Glass
This new tool from Microsoft looks like it could be quite interesting if it can be used on a browser other than IE. Since it’s SharePoint based, getting past that hurdle could be a real game changer since Microsoft can probably bring metrics to an affordable price point for the everyday social media guy or…
Video everyone needs to watch
This is a great video by Gary Vaynerchuck, possibly one of the best that I have seen on social media. One of the things that stands out is that the medium can’t be scripted to the T for a company. Much like PR needing to adapt SM practitioners need to be ready to change on…
Love is viral, at least for Puma
On February 7, Puma placed this video on YouTube and their micro-site questioning what you would do if Valentine’s day fell on a soccer match day in both English and Italian. The site also offered the ability to send as an e-card or as a Facebook update with customizable text. While I will not begin…
Category Archives: Company
Understand your customers’ behavior
A lot has been made about getting into the psyche of customers over the past few weeks including one from my Twitter buddy David Teicher. The main point is that everyone practicing in the space needs to do some kind of scientific evaluation of the customer base. Here’s an interesting presentation that made it’s way…
Are we becoming robots?
When I saw this video, my first thought was: Sweet Here Come the Jetsons. This innovation from the Koreans is pretty cool on a variety of levels. Unfortunately, it is also pretty scary. Now, I am not talking scary in the sense of the Terminator movies, but rather scary in the machine-like way that we’re…
In response to Gary Vaynerchuck
Last night I was watching this video from Vayner Media front man Gary Vaynerchuck and it really hit home with me and seemed like a no brainer for brands to be looking to expand their reach. The thought of adding a call to action after a commercial – to a micro-site, Facebook page, Twitter page,…
A whale of a PR crisis
Last week, a tragedy struck one of America’s most recognizable family establishments – SeaWorld. Trainer Dawn Brancheau was killed towards the tail end of a lunchtime performance in front of a live audience by Tilikum, an orca. While a workplace death typically drives PR into crisis mode, this instance also puts the brand into crisis…
Sneak peak of Microsoft’s Looking Glass
This new tool from Microsoft looks like it could be quite interesting if it can be used on a browser other than IE. Since it’s SharePoint based, getting past that hurdle could be a real game changer since Microsoft can probably bring metrics to an affordable price point for the everyday social media guy or…
Video everyone needs to watch
This is a great video by Gary Vaynerchuck, possibly one of the best that I have seen on social media. One of the things that stands out is that the medium can’t be scripted to the T for a company. Much like PR needing to adapt SM practitioners need to be ready to change on…
Love is viral, at least for Puma
On February 7, Puma placed this video on YouTube and their micro-site questioning what you would do if Valentine’s day fell on a soccer match day in both English and Italian. The site also offered the ability to send as an e-card or as a Facebook update with customizable text. While I will not begin…
Category Archives: Company
Understand your customers’ behavior
A lot has been made about getting into the psyche of customers over the past few weeks including one from my Twitter buddy David Teicher. The main point is that everyone practicing in the space needs to do some kind of scientific evaluation of the customer base. Here’s an interesting presentation that made it’s way…
Are we becoming robots?
When I saw this video, my first thought was: Sweet Here Come the Jetsons. This innovation from the Koreans is pretty cool on a variety of levels. Unfortunately, it is also pretty scary. Now, I am not talking scary in the sense of the Terminator movies, but rather scary in the machine-like way that we’re…
In response to Gary Vaynerchuck
Last night I was watching this video from Vayner Media front man Gary Vaynerchuck and it really hit home with me and seemed like a no brainer for brands to be looking to expand their reach. The thought of adding a call to action after a commercial – to a micro-site, Facebook page, Twitter page,…
A whale of a PR crisis
Last week, a tragedy struck one of America’s most recognizable family establishments – SeaWorld. Trainer Dawn Brancheau was killed towards the tail end of a lunchtime performance in front of a live audience by Tilikum, an orca. While a workplace death typically drives PR into crisis mode, this instance also puts the brand into crisis…
Sneak peak of Microsoft’s Looking Glass
This new tool from Microsoft looks like it could be quite interesting if it can be used on a browser other than IE. Since it’s SharePoint based, getting past that hurdle could be a real game changer since Microsoft can probably bring metrics to an affordable price point for the everyday social media guy or…
Video everyone needs to watch
This is a great video by Gary Vaynerchuck, possibly one of the best that I have seen on social media. One of the things that stands out is that the medium can’t be scripted to the T for a company. Much like PR needing to adapt SM practitioners need to be ready to change on…
Love is viral, at least for Puma
On February 7, Puma placed this video on YouTube and their micro-site questioning what you would do if Valentine’s day fell on a soccer match day in both English and Italian. The site also offered the ability to send as an e-card or as a Facebook update with customizable text. While I will not begin…
Category Archives: Company
Understand your customers’ behavior
A lot has been made about getting into the psyche of customers over the past few weeks including one from my Twitter buddy David Teicher. The main point is that everyone practicing in the space needs to do some kind of scientific evaluation of the customer base. Here’s an interesting presentation that made it’s way…
Are we becoming robots?
When I saw this video, my first thought was: Sweet Here Come the Jetsons. This innovation from the Koreans is pretty cool on a variety of levels. Unfortunately, it is also pretty scary. Now, I am not talking scary in the sense of the Terminator movies, but rather scary in the machine-like way that we’re…
In response to Gary Vaynerchuck
Last night I was watching this video from Vayner Media front man Gary Vaynerchuck and it really hit home with me and seemed like a no brainer for brands to be looking to expand their reach. The thought of adding a call to action after a commercial – to a micro-site, Facebook page, Twitter page,…
A whale of a PR crisis
Last week, a tragedy struck one of America’s most recognizable family establishments – SeaWorld. Trainer Dawn Brancheau was killed towards the tail end of a lunchtime performance in front of a live audience by Tilikum, an orca. While a workplace death typically drives PR into crisis mode, this instance also puts the brand into crisis…
Sneak peak of Microsoft’s Looking Glass
This new tool from Microsoft looks like it could be quite interesting if it can be used on a browser other than IE. Since it’s SharePoint based, getting past that hurdle could be a real game changer since Microsoft can probably bring metrics to an affordable price point for the everyday social media guy or…
Video everyone needs to watch
This is a great video by Gary Vaynerchuck, possibly one of the best that I have seen on social media. One of the things that stands out is that the medium can’t be scripted to the T for a company. Much like PR needing to adapt SM practitioners need to be ready to change on…
Love is viral, at least for Puma
On February 7, Puma placed this video on YouTube and their micro-site questioning what you would do if Valentine’s day fell on a soccer match day in both English and Italian. The site also offered the ability to send as an e-card or as a Facebook update with customizable text. While I will not begin…
Category Archives: Company
Understand your customers’ behavior
A lot has been made about getting into the psyche of customers over the past few weeks including one from my Twitter buddy David Teicher. The main point is that everyone practicing in the space needs to do some kind of scientific evaluation of the customer base. Here’s an interesting presentation that made it’s way…
Are we becoming robots?
When I saw this video, my first thought was: Sweet Here Come the Jetsons. This innovation from the Koreans is pretty cool on a variety of levels. Unfortunately, it is also pretty scary. Now, I am not talking scary in the sense of the Terminator movies, but rather scary in the machine-like way that we’re…
In response to Gary Vaynerchuck
Last night I was watching this video from Vayner Media front man Gary Vaynerchuck and it really hit home with me and seemed like a no brainer for brands to be looking to expand their reach. The thought of adding a call to action after a commercial – to a micro-site, Facebook page, Twitter page,…
A whale of a PR crisis
Last week, a tragedy struck one of America’s most recognizable family establishments – SeaWorld. Trainer Dawn Brancheau was killed towards the tail end of a lunchtime performance in front of a live audience by Tilikum, an orca. While a workplace death typically drives PR into crisis mode, this instance also puts the brand into crisis…
Sneak peak of Microsoft’s Looking Glass
This new tool from Microsoft looks like it could be quite interesting if it can be used on a browser other than IE. Since it’s SharePoint based, getting past that hurdle could be a real game changer since Microsoft can probably bring metrics to an affordable price point for the everyday social media guy or…
Video everyone needs to watch
This is a great video by Gary Vaynerchuck, possibly one of the best that I have seen on social media. One of the things that stands out is that the medium can’t be scripted to the T for a company. Much like PR needing to adapt SM practitioners need to be ready to change on…
Love is viral, at least for Puma
On February 7, Puma placed this video on YouTube and their micro-site questioning what you would do if Valentine’s day fell on a soccer match day in both English and Italian. The site also offered the ability to send as an e-card or as a Facebook update with customizable text. While I will not begin…
Category Archives: Company
Understand your customers’ behavior
A lot has been made about getting into the psyche of customers over the past few weeks including one from my Twitter buddy David Teicher. The main point is that everyone practicing in the space needs to do some kind of scientific evaluation of the customer base. Here’s an interesting presentation that made it’s way…
Are we becoming robots?
When I saw this video, my first thought was: Sweet Here Come the Jetsons. This innovation from the Koreans is pretty cool on a variety of levels. Unfortunately, it is also pretty scary. Now, I am not talking scary in the sense of the Terminator movies, but rather scary in the machine-like way that we’re…
In response to Gary Vaynerchuck
Last night I was watching this video from Vayner Media front man Gary Vaynerchuck and it really hit home with me and seemed like a no brainer for brands to be looking to expand their reach. The thought of adding a call to action after a commercial – to a micro-site, Facebook page, Twitter page,…
A whale of a PR crisis
Last week, a tragedy struck one of America’s most recognizable family establishments – SeaWorld. Trainer Dawn Brancheau was killed towards the tail end of a lunchtime performance in front of a live audience by Tilikum, an orca. While a workplace death typically drives PR into crisis mode, this instance also puts the brand into crisis…
Sneak peak of Microsoft’s Looking Glass
This new tool from Microsoft looks like it could be quite interesting if it can be used on a browser other than IE. Since it’s SharePoint based, getting past that hurdle could be a real game changer since Microsoft can probably bring metrics to an affordable price point for the everyday social media guy or…
Video everyone needs to watch
This is a great video by Gary Vaynerchuck, possibly one of the best that I have seen on social media. One of the things that stands out is that the medium can’t be scripted to the T for a company. Much like PR needing to adapt SM practitioners need to be ready to change on…
Love is viral, at least for Puma
On February 7, Puma placed this video on YouTube and their micro-site questioning what you would do if Valentine’s day fell on a soccer match day in both English and Italian. The site also offered the ability to send as an e-card or as a Facebook update with customizable text. While I will not begin…
Category Archives: Company
Understand your customers’ behavior
A lot has been made about getting into the psyche of customers over the past few weeks including one from my Twitter buddy David Teicher. The main point is that everyone practicing in the space needs to do some kind of scientific evaluation of the customer base. Here’s an interesting presentation that made it’s way…
Are we becoming robots?
When I saw this video, my first thought was: Sweet Here Come the Jetsons. This innovation from the Koreans is pretty cool on a variety of levels. Unfortunately, it is also pretty scary. Now, I am not talking scary in the sense of the Terminator movies, but rather scary in the machine-like way that we’re…
In response to Gary Vaynerchuck
Last night I was watching this video from Vayner Media front man Gary Vaynerchuck and it really hit home with me and seemed like a no brainer for brands to be looking to expand their reach. The thought of adding a call to action after a commercial – to a micro-site, Facebook page, Twitter page,…
A whale of a PR crisis
Last week, a tragedy struck one of America’s most recognizable family establishments – SeaWorld. Trainer Dawn Brancheau was killed towards the tail end of a lunchtime performance in front of a live audience by Tilikum, an orca. While a workplace death typically drives PR into crisis mode, this instance also puts the brand into crisis…
Sneak peak of Microsoft’s Looking Glass
This new tool from Microsoft looks like it could be quite interesting if it can be used on a browser other than IE. Since it’s SharePoint based, getting past that hurdle could be a real game changer since Microsoft can probably bring metrics to an affordable price point for the everyday social media guy or…
Video everyone needs to watch
This is a great video by Gary Vaynerchuck, possibly one of the best that I have seen on social media. One of the things that stands out is that the medium can’t be scripted to the T for a company. Much like PR needing to adapt SM practitioners need to be ready to change on…
Love is viral, at least for Puma
On February 7, Puma placed this video on YouTube and their micro-site questioning what you would do if Valentine’s day fell on a soccer match day in both English and Italian. The site also offered the ability to send as an e-card or as a Facebook update with customizable text. While I will not begin…
