One of the biggest issues with companies and social media is that they are scared. Someone needs to lead the charge. I feel that it should be led and strategized by the PR or communications organization. Now while I say lead this should not be taken as something that can be done alone. Trust me,…
Category Archives: Company
Three ways businesses need to scale social
I saw this presentation over the weekend from Jeremiah Owyang and it really puts social media growth into perspective. Some of the best takeaways that I got were: Be one with the ecosystem, it can only help you Foster a community, helps beyond quick wins Loved the hammering home of the soft sell (wish more…
First time on television
Over the past three years at Vistaprint, I have been a part of some pretty cool things. While most of them were related to PR activities including a customer service initiative that sent me down to the company’s call center in Jamaica and rolling out the company’s social media, I have recently been working with…
Do it, Dew it
Growing up, skateboarding was one of my hobbies. While the community and many companies were standoffish of the growing culture, one company was ready to embrace it. Looking at recent history, you might be inclined to say that the company was Red Bull or Target, the first major brand to take to the up-and-coming sports…
Five for Friday 4.16
I am glad that today marks the end of a long busy week. I’ve been looking forward to this weekend for a while. Not only will I be headed to Fenway to catch a Sox game, but I will also be meeting up with Keith Trivitt for a drink. Keith will be in town to…
Puma thinking outside the box
Puma has been doing some pretty cool things lately. And while this one is not Savage Garden cool, it is a very revolutionary idea in not only packaging but also in corporate sustainability. By removing the boxes, Puma may save some coin, however when adding the bag concept, the company reduces their waste and also…
Nike’s new Tiger commercial
Over the past few months I have written a few posts on Tiger and what he should do from a PR standpoint (here and here) and also offered a suggestion to Nike. While none of my advice was taken, the shoe-maker did create a very powerful new commercial tying in with the golfer’s return to…
Category Archives: Company
Educating employees on social media
One of the biggest issues with companies and social media is that they are scared. Someone needs to lead the charge. I feel that it should be led and strategized by the PR or communications organization. Now while I say lead this should not be taken as something that can be done alone. Trust me,…
Three ways businesses need to scale social
I saw this presentation over the weekend from Jeremiah Owyang and it really puts social media growth into perspective. Some of the best takeaways that I got were: Be one with the ecosystem, it can only help you Foster a community, helps beyond quick wins Loved the hammering home of the soft sell (wish more…
First time on television
Over the past three years at Vistaprint, I have been a part of some pretty cool things. While most of them were related to PR activities including a customer service initiative that sent me down to the company’s call center in Jamaica and rolling out the company’s social media, I have recently been working with…
Do it, Dew it
Growing up, skateboarding was one of my hobbies. While the community and many companies were standoffish of the growing culture, one company was ready to embrace it. Looking at recent history, you might be inclined to say that the company was Red Bull or Target, the first major brand to take to the up-and-coming sports…
Five for Friday 4.16
I am glad that today marks the end of a long busy week. I’ve been looking forward to this weekend for a while. Not only will I be headed to Fenway to catch a Sox game, but I will also be meeting up with Keith Trivitt for a drink. Keith will be in town to…
Puma thinking outside the box
Puma has been doing some pretty cool things lately. And while this one is not Savage Garden cool, it is a very revolutionary idea in not only packaging but also in corporate sustainability. By removing the boxes, Puma may save some coin, however when adding the bag concept, the company reduces their waste and also…
Nike’s new Tiger commercial
Over the past few months I have written a few posts on Tiger and what he should do from a PR standpoint (here and here) and also offered a suggestion to Nike. While none of my advice was taken, the shoe-maker did create a very powerful new commercial tying in with the golfer’s return to…
Category Archives: Company
Educating employees on social media
One of the biggest issues with companies and social media is that they are scared. Someone needs to lead the charge. I feel that it should be led and strategized by the PR or communications organization. Now while I say lead this should not be taken as something that can be done alone. Trust me,…
Three ways businesses need to scale social
I saw this presentation over the weekend from Jeremiah Owyang and it really puts social media growth into perspective. Some of the best takeaways that I got were: Be one with the ecosystem, it can only help you Foster a community, helps beyond quick wins Loved the hammering home of the soft sell (wish more…
First time on television
Over the past three years at Vistaprint, I have been a part of some pretty cool things. While most of them were related to PR activities including a customer service initiative that sent me down to the company’s call center in Jamaica and rolling out the company’s social media, I have recently been working with…
Do it, Dew it
Growing up, skateboarding was one of my hobbies. While the community and many companies were standoffish of the growing culture, one company was ready to embrace it. Looking at recent history, you might be inclined to say that the company was Red Bull or Target, the first major brand to take to the up-and-coming sports…
Five for Friday 4.16
I am glad that today marks the end of a long busy week. I’ve been looking forward to this weekend for a while. Not only will I be headed to Fenway to catch a Sox game, but I will also be meeting up with Keith Trivitt for a drink. Keith will be in town to…
Puma thinking outside the box
Puma has been doing some pretty cool things lately. And while this one is not Savage Garden cool, it is a very revolutionary idea in not only packaging but also in corporate sustainability. By removing the boxes, Puma may save some coin, however when adding the bag concept, the company reduces their waste and also…
Nike’s new Tiger commercial
Over the past few months I have written a few posts on Tiger and what he should do from a PR standpoint (here and here) and also offered a suggestion to Nike. While none of my advice was taken, the shoe-maker did create a very powerful new commercial tying in with the golfer’s return to…
Category Archives: Company
Educating employees on social media
One of the biggest issues with companies and social media is that they are scared. Someone needs to lead the charge. I feel that it should be led and strategized by the PR or communications organization. Now while I say lead this should not be taken as something that can be done alone. Trust me,…
Three ways businesses need to scale social
I saw this presentation over the weekend from Jeremiah Owyang and it really puts social media growth into perspective. Some of the best takeaways that I got were: Be one with the ecosystem, it can only help you Foster a community, helps beyond quick wins Loved the hammering home of the soft sell (wish more…
First time on television
Over the past three years at Vistaprint, I have been a part of some pretty cool things. While most of them were related to PR activities including a customer service initiative that sent me down to the company’s call center in Jamaica and rolling out the company’s social media, I have recently been working with…
Do it, Dew it
Growing up, skateboarding was one of my hobbies. While the community and many companies were standoffish of the growing culture, one company was ready to embrace it. Looking at recent history, you might be inclined to say that the company was Red Bull or Target, the first major brand to take to the up-and-coming sports…
Five for Friday 4.16
I am glad that today marks the end of a long busy week. I’ve been looking forward to this weekend for a while. Not only will I be headed to Fenway to catch a Sox game, but I will also be meeting up with Keith Trivitt for a drink. Keith will be in town to…
Puma thinking outside the box
Puma has been doing some pretty cool things lately. And while this one is not Savage Garden cool, it is a very revolutionary idea in not only packaging but also in corporate sustainability. By removing the boxes, Puma may save some coin, however when adding the bag concept, the company reduces their waste and also…
Nike’s new Tiger commercial
Over the past few months I have written a few posts on Tiger and what he should do from a PR standpoint (here and here) and also offered a suggestion to Nike. While none of my advice was taken, the shoe-maker did create a very powerful new commercial tying in with the golfer’s return to…
Category Archives: Company
Educating employees on social media
One of the biggest issues with companies and social media is that they are scared. Someone needs to lead the charge. I feel that it should be led and strategized by the PR or communications organization. Now while I say lead this should not be taken as something that can be done alone. Trust me,…
Three ways businesses need to scale social
I saw this presentation over the weekend from Jeremiah Owyang and it really puts social media growth into perspective. Some of the best takeaways that I got were: Be one with the ecosystem, it can only help you Foster a community, helps beyond quick wins Loved the hammering home of the soft sell (wish more…
First time on television
Over the past three years at Vistaprint, I have been a part of some pretty cool things. While most of them were related to PR activities including a customer service initiative that sent me down to the company’s call center in Jamaica and rolling out the company’s social media, I have recently been working with…
Do it, Dew it
Growing up, skateboarding was one of my hobbies. While the community and many companies were standoffish of the growing culture, one company was ready to embrace it. Looking at recent history, you might be inclined to say that the company was Red Bull or Target, the first major brand to take to the up-and-coming sports…
Five for Friday 4.16
I am glad that today marks the end of a long busy week. I’ve been looking forward to this weekend for a while. Not only will I be headed to Fenway to catch a Sox game, but I will also be meeting up with Keith Trivitt for a drink. Keith will be in town to…
Puma thinking outside the box
Puma has been doing some pretty cool things lately. And while this one is not Savage Garden cool, it is a very revolutionary idea in not only packaging but also in corporate sustainability. By removing the boxes, Puma may save some coin, however when adding the bag concept, the company reduces their waste and also…
Nike’s new Tiger commercial
Over the past few months I have written a few posts on Tiger and what he should do from a PR standpoint (here and here) and also offered a suggestion to Nike. While none of my advice was taken, the shoe-maker did create a very powerful new commercial tying in with the golfer’s return to…
Category Archives: Company
Educating employees on social media
One of the biggest issues with companies and social media is that they are scared. Someone needs to lead the charge. I feel that it should be led and strategized by the PR or communications organization. Now while I say lead this should not be taken as something that can be done alone. Trust me,…
Three ways businesses need to scale social
I saw this presentation over the weekend from Jeremiah Owyang and it really puts social media growth into perspective. Some of the best takeaways that I got were: Be one with the ecosystem, it can only help you Foster a community, helps beyond quick wins Loved the hammering home of the soft sell (wish more…
First time on television
Over the past three years at Vistaprint, I have been a part of some pretty cool things. While most of them were related to PR activities including a customer service initiative that sent me down to the company’s call center in Jamaica and rolling out the company’s social media, I have recently been working with…
Do it, Dew it
Growing up, skateboarding was one of my hobbies. While the community and many companies were standoffish of the growing culture, one company was ready to embrace it. Looking at recent history, you might be inclined to say that the company was Red Bull or Target, the first major brand to take to the up-and-coming sports…
Five for Friday 4.16
I am glad that today marks the end of a long busy week. I’ve been looking forward to this weekend for a while. Not only will I be headed to Fenway to catch a Sox game, but I will also be meeting up with Keith Trivitt for a drink. Keith will be in town to…
Puma thinking outside the box
Puma has been doing some pretty cool things lately. And while this one is not Savage Garden cool, it is a very revolutionary idea in not only packaging but also in corporate sustainability. By removing the boxes, Puma may save some coin, however when adding the bag concept, the company reduces their waste and also…
Nike’s new Tiger commercial
Over the past few months I have written a few posts on Tiger and what he should do from a PR standpoint (here and here) and also offered a suggestion to Nike. While none of my advice was taken, the shoe-maker did create a very powerful new commercial tying in with the golfer’s return to…
Category Archives: Company
Educating employees on social media
One of the biggest issues with companies and social media is that they are scared. Someone needs to lead the charge. I feel that it should be led and strategized by the PR or communications organization. Now while I say lead this should not be taken as something that can be done alone. Trust me,…
Three ways businesses need to scale social
I saw this presentation over the weekend from Jeremiah Owyang and it really puts social media growth into perspective. Some of the best takeaways that I got were: Be one with the ecosystem, it can only help you Foster a community, helps beyond quick wins Loved the hammering home of the soft sell (wish more…
First time on television
Over the past three years at Vistaprint, I have been a part of some pretty cool things. While most of them were related to PR activities including a customer service initiative that sent me down to the company’s call center in Jamaica and rolling out the company’s social media, I have recently been working with…
Do it, Dew it
Growing up, skateboarding was one of my hobbies. While the community and many companies were standoffish of the growing culture, one company was ready to embrace it. Looking at recent history, you might be inclined to say that the company was Red Bull or Target, the first major brand to take to the up-and-coming sports…
Five for Friday 4.16
I am glad that today marks the end of a long busy week. I’ve been looking forward to this weekend for a while. Not only will I be headed to Fenway to catch a Sox game, but I will also be meeting up with Keith Trivitt for a drink. Keith will be in town to…
Puma thinking outside the box
Puma has been doing some pretty cool things lately. And while this one is not Savage Garden cool, it is a very revolutionary idea in not only packaging but also in corporate sustainability. By removing the boxes, Puma may save some coin, however when adding the bag concept, the company reduces their waste and also…
Nike’s new Tiger commercial
Over the past few months I have written a few posts on Tiger and what he should do from a PR standpoint (here and here) and also offered a suggestion to Nike. While none of my advice was taken, the shoe-maker did create a very powerful new commercial tying in with the golfer’s return to…
Category Archives: Company
Educating employees on social media
One of the biggest issues with companies and social media is that they are scared. Someone needs to lead the charge. I feel that it should be led and strategized by the PR or communications organization. Now while I say lead this should not be taken as something that can be done alone. Trust me,…
Three ways businesses need to scale social
I saw this presentation over the weekend from Jeremiah Owyang and it really puts social media growth into perspective. Some of the best takeaways that I got were: Be one with the ecosystem, it can only help you Foster a community, helps beyond quick wins Loved the hammering home of the soft sell (wish more…
First time on television
Over the past three years at Vistaprint, I have been a part of some pretty cool things. While most of them were related to PR activities including a customer service initiative that sent me down to the company’s call center in Jamaica and rolling out the company’s social media, I have recently been working with…
Do it, Dew it
Growing up, skateboarding was one of my hobbies. While the community and many companies were standoffish of the growing culture, one company was ready to embrace it. Looking at recent history, you might be inclined to say that the company was Red Bull or Target, the first major brand to take to the up-and-coming sports…
Five for Friday 4.16
I am glad that today marks the end of a long busy week. I’ve been looking forward to this weekend for a while. Not only will I be headed to Fenway to catch a Sox game, but I will also be meeting up with Keith Trivitt for a drink. Keith will be in town to…
Puma thinking outside the box
Puma has been doing some pretty cool things lately. And while this one is not Savage Garden cool, it is a very revolutionary idea in not only packaging but also in corporate sustainability. By removing the boxes, Puma may save some coin, however when adding the bag concept, the company reduces their waste and also…
Nike’s new Tiger commercial
Over the past few months I have written a few posts on Tiger and what he should do from a PR standpoint (here and here) and also offered a suggestion to Nike. While none of my advice was taken, the shoe-maker did create a very powerful new commercial tying in with the golfer’s return to…
