This post contains video, please click here if you cannot view it. Last week, I spent some time in Disney with my wife and noticed a number of things that they do very well that we can all steal from in our day-to-day job functions. This is the first of three Vlogs that focuses on…
Category Archives: Company
A Case Study in Social Media Measurement
Earlier today I gave a presentation with Lithium’s Joe Cothrel during WOMMA’s part of Social Media Week in Chicago. Some key takeaways included: Understand your business goals Understand your customers’ needs Set rules of engagement Be rigorous on your measurement Choose the right tools for the job A Case Study in Social Media Measurement: Vistaprint…
A social media focus group in the 99-year old home of the Red Sox
Anyone who reads this blog regularly can attest to my passion for social media and for exploring ways companies can leverage these technologies to better interact with their customers. What you may not know is that I am also a huge Red Sox fan. So when I got an invitation from the Boston Red Sox…
15 social media tips for small business
During the South by Southwest conference in March, I talked to a lot of folks and asked them for a piece of advice for small business owners looking to participate in social media. There were a ton of great tips; we turned the top 15 into an eBook for the Vistaprint Micro Business blog. Some…
Disney + Klout = close but no cigar
Last night I attended a screening of the new Winnie the Pooh movie, courtesy of the folks over at Disney and Klout. Now, I have received a bunch of Klout Perks in the past, but none have really stood out to me as much as this one. The main reason was that my 12-week old…
Is there such thing as free beer?
I am not the biggest fan of gimmicks and contests on sites like Facebook. There is typically not a lot of brand tie ins and extended benefit for the company as a whole. Fans attained in a contest with prizes not associated with the brand are not going to stay engaged over the long-haul. Naragansett…
Facebook will not replace websites
Over the past few weeks, I have seen chatter suggesting that Facebook fan pages will replace websites for companies and individuals. Stephen Haines of Facebook notes, “companies’ interactions with their customers could take place so often on Facebook that company websites would fall by the wayside,” but I am not buying it. The interactions on…
Category Archives: Company
Building an experience for your brand, a lesson from Disney
This post contains video, please click here if you cannot view it. Last week, I spent some time in Disney with my wife and noticed a number of things that they do very well that we can all steal from in our day-to-day job functions. This is the first of three Vlogs that focuses on…
A Case Study in Social Media Measurement
Earlier today I gave a presentation with Lithium’s Joe Cothrel during WOMMA’s part of Social Media Week in Chicago. Some key takeaways included: Understand your business goals Understand your customers’ needs Set rules of engagement Be rigorous on your measurement Choose the right tools for the job A Case Study in Social Media Measurement: Vistaprint…
A social media focus group in the 99-year old home of the Red Sox
Anyone who reads this blog regularly can attest to my passion for social media and for exploring ways companies can leverage these technologies to better interact with their customers. What you may not know is that I am also a huge Red Sox fan. So when I got an invitation from the Boston Red Sox…
15 social media tips for small business
During the South by Southwest conference in March, I talked to a lot of folks and asked them for a piece of advice for small business owners looking to participate in social media. There were a ton of great tips; we turned the top 15 into an eBook for the Vistaprint Micro Business blog. Some…
Disney + Klout = close but no cigar
Last night I attended a screening of the new Winnie the Pooh movie, courtesy of the folks over at Disney and Klout. Now, I have received a bunch of Klout Perks in the past, but none have really stood out to me as much as this one. The main reason was that my 12-week old…
Is there such thing as free beer?
I am not the biggest fan of gimmicks and contests on sites like Facebook. There is typically not a lot of brand tie ins and extended benefit for the company as a whole. Fans attained in a contest with prizes not associated with the brand are not going to stay engaged over the long-haul. Naragansett…
Facebook will not replace websites
Over the past few weeks, I have seen chatter suggesting that Facebook fan pages will replace websites for companies and individuals. Stephen Haines of Facebook notes, “companies’ interactions with their customers could take place so often on Facebook that company websites would fall by the wayside,” but I am not buying it. The interactions on…
Category Archives: Company
Building an experience for your brand, a lesson from Disney
This post contains video, please click here if you cannot view it. Last week, I spent some time in Disney with my wife and noticed a number of things that they do very well that we can all steal from in our day-to-day job functions. This is the first of three Vlogs that focuses on…
A Case Study in Social Media Measurement
Earlier today I gave a presentation with Lithium’s Joe Cothrel during WOMMA’s part of Social Media Week in Chicago. Some key takeaways included: Understand your business goals Understand your customers’ needs Set rules of engagement Be rigorous on your measurement Choose the right tools for the job A Case Study in Social Media Measurement: Vistaprint…
A social media focus group in the 99-year old home of the Red Sox
Anyone who reads this blog regularly can attest to my passion for social media and for exploring ways companies can leverage these technologies to better interact with their customers. What you may not know is that I am also a huge Red Sox fan. So when I got an invitation from the Boston Red Sox…
15 social media tips for small business
During the South by Southwest conference in March, I talked to a lot of folks and asked them for a piece of advice for small business owners looking to participate in social media. There were a ton of great tips; we turned the top 15 into an eBook for the Vistaprint Micro Business blog. Some…
Disney + Klout = close but no cigar
Last night I attended a screening of the new Winnie the Pooh movie, courtesy of the folks over at Disney and Klout. Now, I have received a bunch of Klout Perks in the past, but none have really stood out to me as much as this one. The main reason was that my 12-week old…
Is there such thing as free beer?
I am not the biggest fan of gimmicks and contests on sites like Facebook. There is typically not a lot of brand tie ins and extended benefit for the company as a whole. Fans attained in a contest with prizes not associated with the brand are not going to stay engaged over the long-haul. Naragansett…
Facebook will not replace websites
Over the past few weeks, I have seen chatter suggesting that Facebook fan pages will replace websites for companies and individuals. Stephen Haines of Facebook notes, “companies’ interactions with their customers could take place so often on Facebook that company websites would fall by the wayside,” but I am not buying it. The interactions on…
Category Archives: Company
Building an experience for your brand, a lesson from Disney
This post contains video, please click here if you cannot view it. Last week, I spent some time in Disney with my wife and noticed a number of things that they do very well that we can all steal from in our day-to-day job functions. This is the first of three Vlogs that focuses on…
A Case Study in Social Media Measurement
Earlier today I gave a presentation with Lithium’s Joe Cothrel during WOMMA’s part of Social Media Week in Chicago. Some key takeaways included: Understand your business goals Understand your customers’ needs Set rules of engagement Be rigorous on your measurement Choose the right tools for the job A Case Study in Social Media Measurement: Vistaprint…
A social media focus group in the 99-year old home of the Red Sox
Anyone who reads this blog regularly can attest to my passion for social media and for exploring ways companies can leverage these technologies to better interact with their customers. What you may not know is that I am also a huge Red Sox fan. So when I got an invitation from the Boston Red Sox…
15 social media tips for small business
During the South by Southwest conference in March, I talked to a lot of folks and asked them for a piece of advice for small business owners looking to participate in social media. There were a ton of great tips; we turned the top 15 into an eBook for the Vistaprint Micro Business blog. Some…
Disney + Klout = close but no cigar
Last night I attended a screening of the new Winnie the Pooh movie, courtesy of the folks over at Disney and Klout. Now, I have received a bunch of Klout Perks in the past, but none have really stood out to me as much as this one. The main reason was that my 12-week old…
Is there such thing as free beer?
I am not the biggest fan of gimmicks and contests on sites like Facebook. There is typically not a lot of brand tie ins and extended benefit for the company as a whole. Fans attained in a contest with prizes not associated with the brand are not going to stay engaged over the long-haul. Naragansett…
Facebook will not replace websites
Over the past few weeks, I have seen chatter suggesting that Facebook fan pages will replace websites for companies and individuals. Stephen Haines of Facebook notes, “companies’ interactions with their customers could take place so often on Facebook that company websites would fall by the wayside,” but I am not buying it. The interactions on…
Category Archives: Company
Building an experience for your brand, a lesson from Disney
This post contains video, please click here if you cannot view it. Last week, I spent some time in Disney with my wife and noticed a number of things that they do very well that we can all steal from in our day-to-day job functions. This is the first of three Vlogs that focuses on…
A Case Study in Social Media Measurement
Earlier today I gave a presentation with Lithium’s Joe Cothrel during WOMMA’s part of Social Media Week in Chicago. Some key takeaways included: Understand your business goals Understand your customers’ needs Set rules of engagement Be rigorous on your measurement Choose the right tools for the job A Case Study in Social Media Measurement: Vistaprint…
A social media focus group in the 99-year old home of the Red Sox
Anyone who reads this blog regularly can attest to my passion for social media and for exploring ways companies can leverage these technologies to better interact with their customers. What you may not know is that I am also a huge Red Sox fan. So when I got an invitation from the Boston Red Sox…
15 social media tips for small business
During the South by Southwest conference in March, I talked to a lot of folks and asked them for a piece of advice for small business owners looking to participate in social media. There were a ton of great tips; we turned the top 15 into an eBook for the Vistaprint Micro Business blog. Some…
Disney + Klout = close but no cigar
Last night I attended a screening of the new Winnie the Pooh movie, courtesy of the folks over at Disney and Klout. Now, I have received a bunch of Klout Perks in the past, but none have really stood out to me as much as this one. The main reason was that my 12-week old…
Is there such thing as free beer?
I am not the biggest fan of gimmicks and contests on sites like Facebook. There is typically not a lot of brand tie ins and extended benefit for the company as a whole. Fans attained in a contest with prizes not associated with the brand are not going to stay engaged over the long-haul. Naragansett…
Facebook will not replace websites
Over the past few weeks, I have seen chatter suggesting that Facebook fan pages will replace websites for companies and individuals. Stephen Haines of Facebook notes, “companies’ interactions with their customers could take place so often on Facebook that company websites would fall by the wayside,” but I am not buying it. The interactions on…
Category Archives: Company
Building an experience for your brand, a lesson from Disney
This post contains video, please click here if you cannot view it. Last week, I spent some time in Disney with my wife and noticed a number of things that they do very well that we can all steal from in our day-to-day job functions. This is the first of three Vlogs that focuses on…
A Case Study in Social Media Measurement
Earlier today I gave a presentation with Lithium’s Joe Cothrel during WOMMA’s part of Social Media Week in Chicago. Some key takeaways included: Understand your business goals Understand your customers’ needs Set rules of engagement Be rigorous on your measurement Choose the right tools for the job A Case Study in Social Media Measurement: Vistaprint…
A social media focus group in the 99-year old home of the Red Sox
Anyone who reads this blog regularly can attest to my passion for social media and for exploring ways companies can leverage these technologies to better interact with their customers. What you may not know is that I am also a huge Red Sox fan. So when I got an invitation from the Boston Red Sox…
15 social media tips for small business
During the South by Southwest conference in March, I talked to a lot of folks and asked them for a piece of advice for small business owners looking to participate in social media. There were a ton of great tips; we turned the top 15 into an eBook for the Vistaprint Micro Business blog. Some…
Disney + Klout = close but no cigar
Last night I attended a screening of the new Winnie the Pooh movie, courtesy of the folks over at Disney and Klout. Now, I have received a bunch of Klout Perks in the past, but none have really stood out to me as much as this one. The main reason was that my 12-week old…
Is there such thing as free beer?
I am not the biggest fan of gimmicks and contests on sites like Facebook. There is typically not a lot of brand tie ins and extended benefit for the company as a whole. Fans attained in a contest with prizes not associated with the brand are not going to stay engaged over the long-haul. Naragansett…
Facebook will not replace websites
Over the past few weeks, I have seen chatter suggesting that Facebook fan pages will replace websites for companies and individuals. Stephen Haines of Facebook notes, “companies’ interactions with their customers could take place so often on Facebook that company websites would fall by the wayside,” but I am not buying it. The interactions on…
Category Archives: Company
Building an experience for your brand, a lesson from Disney
This post contains video, please click here if you cannot view it. Last week, I spent some time in Disney with my wife and noticed a number of things that they do very well that we can all steal from in our day-to-day job functions. This is the first of three Vlogs that focuses on…
A Case Study in Social Media Measurement
Earlier today I gave a presentation with Lithium’s Joe Cothrel during WOMMA’s part of Social Media Week in Chicago. Some key takeaways included: Understand your business goals Understand your customers’ needs Set rules of engagement Be rigorous on your measurement Choose the right tools for the job A Case Study in Social Media Measurement: Vistaprint…
A social media focus group in the 99-year old home of the Red Sox
Anyone who reads this blog regularly can attest to my passion for social media and for exploring ways companies can leverage these technologies to better interact with their customers. What you may not know is that I am also a huge Red Sox fan. So when I got an invitation from the Boston Red Sox…
15 social media tips for small business
During the South by Southwest conference in March, I talked to a lot of folks and asked them for a piece of advice for small business owners looking to participate in social media. There were a ton of great tips; we turned the top 15 into an eBook for the Vistaprint Micro Business blog. Some…
Disney + Klout = close but no cigar
Last night I attended a screening of the new Winnie the Pooh movie, courtesy of the folks over at Disney and Klout. Now, I have received a bunch of Klout Perks in the past, but none have really stood out to me as much as this one. The main reason was that my 12-week old…
Is there such thing as free beer?
I am not the biggest fan of gimmicks and contests on sites like Facebook. There is typically not a lot of brand tie ins and extended benefit for the company as a whole. Fans attained in a contest with prizes not associated with the brand are not going to stay engaged over the long-haul. Naragansett…
Facebook will not replace websites
Over the past few weeks, I have seen chatter suggesting that Facebook fan pages will replace websites for companies and individuals. Stephen Haines of Facebook notes, “companies’ interactions with their customers could take place so often on Facebook that company websites would fall by the wayside,” but I am not buying it. The interactions on…
Category Archives: Company
Building an experience for your brand, a lesson from Disney
This post contains video, please click here if you cannot view it. Last week, I spent some time in Disney with my wife and noticed a number of things that they do very well that we can all steal from in our day-to-day job functions. This is the first of three Vlogs that focuses on…
A Case Study in Social Media Measurement
Earlier today I gave a presentation with Lithium’s Joe Cothrel during WOMMA’s part of Social Media Week in Chicago. Some key takeaways included: Understand your business goals Understand your customers’ needs Set rules of engagement Be rigorous on your measurement Choose the right tools for the job A Case Study in Social Media Measurement: Vistaprint…
A social media focus group in the 99-year old home of the Red Sox
Anyone who reads this blog regularly can attest to my passion for social media and for exploring ways companies can leverage these technologies to better interact with their customers. What you may not know is that I am also a huge Red Sox fan. So when I got an invitation from the Boston Red Sox…
15 social media tips for small business
During the South by Southwest conference in March, I talked to a lot of folks and asked them for a piece of advice for small business owners looking to participate in social media. There were a ton of great tips; we turned the top 15 into an eBook for the Vistaprint Micro Business blog. Some…
Disney + Klout = close but no cigar
Last night I attended a screening of the new Winnie the Pooh movie, courtesy of the folks over at Disney and Klout. Now, I have received a bunch of Klout Perks in the past, but none have really stood out to me as much as this one. The main reason was that my 12-week old…
Is there such thing as free beer?
I am not the biggest fan of gimmicks and contests on sites like Facebook. There is typically not a lot of brand tie ins and extended benefit for the company as a whole. Fans attained in a contest with prizes not associated with the brand are not going to stay engaged over the long-haul. Naragansett…
Facebook will not replace websites
Over the past few weeks, I have seen chatter suggesting that Facebook fan pages will replace websites for companies and individuals. Stephen Haines of Facebook notes, “companies’ interactions with their customers could take place so often on Facebook that company websites would fall by the wayside,” but I am not buying it. The interactions on…
