As many PR pros know, providing a value back to your company or client is the extreme goal. While on the traditional PR front, its easy to track back results to hits, awards or press release views to an extent, tracking success of social media has been more of a head scratcher. Sure Radian6 can…
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While the term may sound a bit childish or something uttered in an 80’s horror movie, its actually a catchy use of creative to help draw visitors to the New England Aquarium. More specifically, the New Balance Foundation Marine Mammal Center, which was recently renovated for the fur seals. The ads may be a few…
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