By nature, bars are very social places. You meet up with friends after a long day of work, hit one up before or after sporting events or just for a liquid lunch (don’t lie you’ve had one or two before). With that in mind, I always find it interesting that in general, they don’t try…
Category Archives: Branding
Branding Snafu – Chubby Cream Scream
While walking around the Stop and Shop in Allston, Mass., I came across this lovely sugary drink. The name just stands out as off – Chubby Cream Scream. Now I am not a brand or marketing master, but seriously the name is a layup for a five year old. I guess it is why the…
Nike’s new Tiger commercial
Over the past few months I have written a few posts on Tiger and what he should do from a PR standpoint (here and here) and also offered a suggestion to Nike. While none of my advice was taken, the shoe-maker did create a very powerful new commercial tying in with the golfer’s return to…
In case you missed it: #prbc, Dispatches from the Castle posts
Yesterday was a busy day for my writing around the net. Aside from my post here, I had two posts go live on the PR Breakfast Club (with Keith Trivitt) and Aurora Meyer‘s blog, Dispatches from the Castle. Here are excerpts from those pieces along with links to the full articles. What Should Be Increasing…
Dramatic contacts
Now when I saw this commercial yesterday online, it didn’t really come across as all that appealing. However when vegging out in front of the tube, I could see the real beauty behind the commercial. Like most e-retailers 1-800 Contacts relies on the Web to sell their products. There are many products that can get…
Category Archives: Branding
Keeping the conversation going at the Bleacher Bar
By nature, bars are very social places. You meet up with friends after a long day of work, hit one up before or after sporting events or just for a liquid lunch (don’t lie you’ve had one or two before). With that in mind, I always find it interesting that in general, they don’t try…
Branding Snafu – Chubby Cream Scream
While walking around the Stop and Shop in Allston, Mass., I came across this lovely sugary drink. The name just stands out as off – Chubby Cream Scream. Now I am not a brand or marketing master, but seriously the name is a layup for a five year old. I guess it is why the…
Nike’s new Tiger commercial
Over the past few months I have written a few posts on Tiger and what he should do from a PR standpoint (here and here) and also offered a suggestion to Nike. While none of my advice was taken, the shoe-maker did create a very powerful new commercial tying in with the golfer’s return to…
In case you missed it: #prbc, Dispatches from the Castle posts
Yesterday was a busy day for my writing around the net. Aside from my post here, I had two posts go live on the PR Breakfast Club (with Keith Trivitt) and Aurora Meyer‘s blog, Dispatches from the Castle. Here are excerpts from those pieces along with links to the full articles. What Should Be Increasing…
Dramatic contacts
Now when I saw this commercial yesterday online, it didn’t really come across as all that appealing. However when vegging out in front of the tube, I could see the real beauty behind the commercial. Like most e-retailers 1-800 Contacts relies on the Web to sell their products. There are many products that can get…
Category Archives: Branding
Keeping the conversation going at the Bleacher Bar
By nature, bars are very social places. You meet up with friends after a long day of work, hit one up before or after sporting events or just for a liquid lunch (don’t lie you’ve had one or two before). With that in mind, I always find it interesting that in general, they don’t try…
Branding Snafu – Chubby Cream Scream
While walking around the Stop and Shop in Allston, Mass., I came across this lovely sugary drink. The name just stands out as off – Chubby Cream Scream. Now I am not a brand or marketing master, but seriously the name is a layup for a five year old. I guess it is why the…
Nike’s new Tiger commercial
Over the past few months I have written a few posts on Tiger and what he should do from a PR standpoint (here and here) and also offered a suggestion to Nike. While none of my advice was taken, the shoe-maker did create a very powerful new commercial tying in with the golfer’s return to…
In case you missed it: #prbc, Dispatches from the Castle posts
Yesterday was a busy day for my writing around the net. Aside from my post here, I had two posts go live on the PR Breakfast Club (with Keith Trivitt) and Aurora Meyer‘s blog, Dispatches from the Castle. Here are excerpts from those pieces along with links to the full articles. What Should Be Increasing…
Dramatic contacts
Now when I saw this commercial yesterday online, it didn’t really come across as all that appealing. However when vegging out in front of the tube, I could see the real beauty behind the commercial. Like most e-retailers 1-800 Contacts relies on the Web to sell their products. There are many products that can get…
Category Archives: Branding
Keeping the conversation going at the Bleacher Bar
By nature, bars are very social places. You meet up with friends after a long day of work, hit one up before or after sporting events or just for a liquid lunch (don’t lie you’ve had one or two before). With that in mind, I always find it interesting that in general, they don’t try…
Branding Snafu – Chubby Cream Scream
While walking around the Stop and Shop in Allston, Mass., I came across this lovely sugary drink. The name just stands out as off – Chubby Cream Scream. Now I am not a brand or marketing master, but seriously the name is a layup for a five year old. I guess it is why the…
Nike’s new Tiger commercial
Over the past few months I have written a few posts on Tiger and what he should do from a PR standpoint (here and here) and also offered a suggestion to Nike. While none of my advice was taken, the shoe-maker did create a very powerful new commercial tying in with the golfer’s return to…
In case you missed it: #prbc, Dispatches from the Castle posts
Yesterday was a busy day for my writing around the net. Aside from my post here, I had two posts go live on the PR Breakfast Club (with Keith Trivitt) and Aurora Meyer‘s blog, Dispatches from the Castle. Here are excerpts from those pieces along with links to the full articles. What Should Be Increasing…
Dramatic contacts
Now when I saw this commercial yesterday online, it didn’t really come across as all that appealing. However when vegging out in front of the tube, I could see the real beauty behind the commercial. Like most e-retailers 1-800 Contacts relies on the Web to sell their products. There are many products that can get…
Category Archives: Branding
Keeping the conversation going at the Bleacher Bar
By nature, bars are very social places. You meet up with friends after a long day of work, hit one up before or after sporting events or just for a liquid lunch (don’t lie you’ve had one or two before). With that in mind, I always find it interesting that in general, they don’t try…
Branding Snafu – Chubby Cream Scream
While walking around the Stop and Shop in Allston, Mass., I came across this lovely sugary drink. The name just stands out as off – Chubby Cream Scream. Now I am not a brand or marketing master, but seriously the name is a layup for a five year old. I guess it is why the…
Nike’s new Tiger commercial
Over the past few months I have written a few posts on Tiger and what he should do from a PR standpoint (here and here) and also offered a suggestion to Nike. While none of my advice was taken, the shoe-maker did create a very powerful new commercial tying in with the golfer’s return to…
In case you missed it: #prbc, Dispatches from the Castle posts
Yesterday was a busy day for my writing around the net. Aside from my post here, I had two posts go live on the PR Breakfast Club (with Keith Trivitt) and Aurora Meyer‘s blog, Dispatches from the Castle. Here are excerpts from those pieces along with links to the full articles. What Should Be Increasing…
Dramatic contacts
Now when I saw this commercial yesterday online, it didn’t really come across as all that appealing. However when vegging out in front of the tube, I could see the real beauty behind the commercial. Like most e-retailers 1-800 Contacts relies on the Web to sell their products. There are many products that can get…
Category Archives: Branding
Keeping the conversation going at the Bleacher Bar
By nature, bars are very social places. You meet up with friends after a long day of work, hit one up before or after sporting events or just for a liquid lunch (don’t lie you’ve had one or two before). With that in mind, I always find it interesting that in general, they don’t try…
Branding Snafu – Chubby Cream Scream
While walking around the Stop and Shop in Allston, Mass., I came across this lovely sugary drink. The name just stands out as off – Chubby Cream Scream. Now I am not a brand or marketing master, but seriously the name is a layup for a five year old. I guess it is why the…
Nike’s new Tiger commercial
Over the past few months I have written a few posts on Tiger and what he should do from a PR standpoint (here and here) and also offered a suggestion to Nike. While none of my advice was taken, the shoe-maker did create a very powerful new commercial tying in with the golfer’s return to…
In case you missed it: #prbc, Dispatches from the Castle posts
Yesterday was a busy day for my writing around the net. Aside from my post here, I had two posts go live on the PR Breakfast Club (with Keith Trivitt) and Aurora Meyer‘s blog, Dispatches from the Castle. Here are excerpts from those pieces along with links to the full articles. What Should Be Increasing…
Dramatic contacts
Now when I saw this commercial yesterday online, it didn’t really come across as all that appealing. However when vegging out in front of the tube, I could see the real beauty behind the commercial. Like most e-retailers 1-800 Contacts relies on the Web to sell their products. There are many products that can get…
Category Archives: Branding
Keeping the conversation going at the Bleacher Bar
By nature, bars are very social places. You meet up with friends after a long day of work, hit one up before or after sporting events or just for a liquid lunch (don’t lie you’ve had one or two before). With that in mind, I always find it interesting that in general, they don’t try…
Branding Snafu – Chubby Cream Scream
While walking around the Stop and Shop in Allston, Mass., I came across this lovely sugary drink. The name just stands out as off – Chubby Cream Scream. Now I am not a brand or marketing master, but seriously the name is a layup for a five year old. I guess it is why the…
Nike’s new Tiger commercial
Over the past few months I have written a few posts on Tiger and what he should do from a PR standpoint (here and here) and also offered a suggestion to Nike. While none of my advice was taken, the shoe-maker did create a very powerful new commercial tying in with the golfer’s return to…
In case you missed it: #prbc, Dispatches from the Castle posts
Yesterday was a busy day for my writing around the net. Aside from my post here, I had two posts go live on the PR Breakfast Club (with Keith Trivitt) and Aurora Meyer‘s blog, Dispatches from the Castle. Here are excerpts from those pieces along with links to the full articles. What Should Be Increasing…
Dramatic contacts
Now when I saw this commercial yesterday online, it didn’t really come across as all that appealing. However when vegging out in front of the tube, I could see the real beauty behind the commercial. Like most e-retailers 1-800 Contacts relies on the Web to sell their products. There are many products that can get…
Category Archives: Branding
Keeping the conversation going at the Bleacher Bar
By nature, bars are very social places. You meet up with friends after a long day of work, hit one up before or after sporting events or just for a liquid lunch (don’t lie you’ve had one or two before). With that in mind, I always find it interesting that in general, they don’t try…
Branding Snafu – Chubby Cream Scream
While walking around the Stop and Shop in Allston, Mass., I came across this lovely sugary drink. The name just stands out as off – Chubby Cream Scream. Now I am not a brand or marketing master, but seriously the name is a layup for a five year old. I guess it is why the…
Nike’s new Tiger commercial
Over the past few months I have written a few posts on Tiger and what he should do from a PR standpoint (here and here) and also offered a suggestion to Nike. While none of my advice was taken, the shoe-maker did create a very powerful new commercial tying in with the golfer’s return to…
In case you missed it: #prbc, Dispatches from the Castle posts
Yesterday was a busy day for my writing around the net. Aside from my post here, I had two posts go live on the PR Breakfast Club (with Keith Trivitt) and Aurora Meyer‘s blog, Dispatches from the Castle. Here are excerpts from those pieces along with links to the full articles. What Should Be Increasing…
Dramatic contacts
Now when I saw this commercial yesterday online, it didn’t really come across as all that appealing. However when vegging out in front of the tube, I could see the real beauty behind the commercial. Like most e-retailers 1-800 Contacts relies on the Web to sell their products. There are many products that can get…
