Over the past three years at Vistaprint, I have been a part of some pretty cool things. While most of them were related to PR activities including a customer service initiative that sent me down to the company’s call center in Jamaica and rolling out the company’s social media, I have recently been working with…
Category Archives: Branding
Good job Kraft
One of the things that always gets to me is when brands don’t bring their marketing messages together. For instance a while ago a wrote about a pair of brands that were close, but no cigar, so I didn’t expect much when I signed up for a box of free Cheddar Explosion Mac & Cheese…
Brands in 3-D
Lately it seems like 3-D is everywhere. The box offices have capitalized on the craze with movies like Avatar, Alice in Wonderland and Iron Man and ESPN will be launching 3-D coverage of the World Cup. While the technology is making visuals more vivid and in-your-face, I can’t help but wonder how long it will…
BrandSimple a video book review
After graduating college in 2003, I was confident that I wouldn’t have to do homework again. However in the past few months I have had two books to read for work, the first was on writing better and the second, BrandSimple was on breaking down brands to their most simplistic form. The book was given…
So close Honey Dew
I recently saw a commercial from Honey Dew Donuts that started off with this user-generated video: Now while it starts out awesome with the guy talking about how good the coffee is, the commercial was ruined with the influx of the company’s new breakfast sandwiches. I understand that you need to sell your new line…
Engage, a video review
Over the past few weeks, I consumed the 300+ pages of Brian Solis‘ Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web (Amazon link). The engaging book offers advice, tips and best practices for professionals looking to improve in the SM space. The lengthy tome breaks…
Puma thinking outside the box
Puma has been doing some pretty cool things lately. And while this one is not Savage Garden cool, it is a very revolutionary idea in not only packaging but also in corporate sustainability. By removing the boxes, Puma may save some coin, however when adding the bag concept, the company reduces their waste and also…
Category Archives: Branding
First time on television
Over the past three years at Vistaprint, I have been a part of some pretty cool things. While most of them were related to PR activities including a customer service initiative that sent me down to the company’s call center in Jamaica and rolling out the company’s social media, I have recently been working with…
Good job Kraft
One of the things that always gets to me is when brands don’t bring their marketing messages together. For instance a while ago a wrote about a pair of brands that were close, but no cigar, so I didn’t expect much when I signed up for a box of free Cheddar Explosion Mac & Cheese…
Brands in 3-D
Lately it seems like 3-D is everywhere. The box offices have capitalized on the craze with movies like Avatar, Alice in Wonderland and Iron Man and ESPN will be launching 3-D coverage of the World Cup. While the technology is making visuals more vivid and in-your-face, I can’t help but wonder how long it will…
BrandSimple a video book review
After graduating college in 2003, I was confident that I wouldn’t have to do homework again. However in the past few months I have had two books to read for work, the first was on writing better and the second, BrandSimple was on breaking down brands to their most simplistic form. The book was given…
So close Honey Dew
I recently saw a commercial from Honey Dew Donuts that started off with this user-generated video: Now while it starts out awesome with the guy talking about how good the coffee is, the commercial was ruined with the influx of the company’s new breakfast sandwiches. I understand that you need to sell your new line…
Engage, a video review
Over the past few weeks, I consumed the 300+ pages of Brian Solis‘ Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web (Amazon link). The engaging book offers advice, tips and best practices for professionals looking to improve in the SM space. The lengthy tome breaks…
Puma thinking outside the box
Puma has been doing some pretty cool things lately. And while this one is not Savage Garden cool, it is a very revolutionary idea in not only packaging but also in corporate sustainability. By removing the boxes, Puma may save some coin, however when adding the bag concept, the company reduces their waste and also…
Category Archives: Branding
First time on television
Over the past three years at Vistaprint, I have been a part of some pretty cool things. While most of them were related to PR activities including a customer service initiative that sent me down to the company’s call center in Jamaica and rolling out the company’s social media, I have recently been working with…
Good job Kraft
One of the things that always gets to me is when brands don’t bring their marketing messages together. For instance a while ago a wrote about a pair of brands that were close, but no cigar, so I didn’t expect much when I signed up for a box of free Cheddar Explosion Mac & Cheese…
Brands in 3-D
Lately it seems like 3-D is everywhere. The box offices have capitalized on the craze with movies like Avatar, Alice in Wonderland and Iron Man and ESPN will be launching 3-D coverage of the World Cup. While the technology is making visuals more vivid and in-your-face, I can’t help but wonder how long it will…
BrandSimple a video book review
After graduating college in 2003, I was confident that I wouldn’t have to do homework again. However in the past few months I have had two books to read for work, the first was on writing better and the second, BrandSimple was on breaking down brands to their most simplistic form. The book was given…
So close Honey Dew
I recently saw a commercial from Honey Dew Donuts that started off with this user-generated video: Now while it starts out awesome with the guy talking about how good the coffee is, the commercial was ruined with the influx of the company’s new breakfast sandwiches. I understand that you need to sell your new line…
Engage, a video review
Over the past few weeks, I consumed the 300+ pages of Brian Solis‘ Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web (Amazon link). The engaging book offers advice, tips and best practices for professionals looking to improve in the SM space. The lengthy tome breaks…
Puma thinking outside the box
Puma has been doing some pretty cool things lately. And while this one is not Savage Garden cool, it is a very revolutionary idea in not only packaging but also in corporate sustainability. By removing the boxes, Puma may save some coin, however when adding the bag concept, the company reduces their waste and also…
Category Archives: Branding
First time on television
Over the past three years at Vistaprint, I have been a part of some pretty cool things. While most of them were related to PR activities including a customer service initiative that sent me down to the company’s call center in Jamaica and rolling out the company’s social media, I have recently been working with…
Good job Kraft
One of the things that always gets to me is when brands don’t bring their marketing messages together. For instance a while ago a wrote about a pair of brands that were close, but no cigar, so I didn’t expect much when I signed up for a box of free Cheddar Explosion Mac & Cheese…
Brands in 3-D
Lately it seems like 3-D is everywhere. The box offices have capitalized on the craze with movies like Avatar, Alice in Wonderland and Iron Man and ESPN will be launching 3-D coverage of the World Cup. While the technology is making visuals more vivid and in-your-face, I can’t help but wonder how long it will…
BrandSimple a video book review
After graduating college in 2003, I was confident that I wouldn’t have to do homework again. However in the past few months I have had two books to read for work, the first was on writing better and the second, BrandSimple was on breaking down brands to their most simplistic form. The book was given…
So close Honey Dew
I recently saw a commercial from Honey Dew Donuts that started off with this user-generated video: Now while it starts out awesome with the guy talking about how good the coffee is, the commercial was ruined with the influx of the company’s new breakfast sandwiches. I understand that you need to sell your new line…
Engage, a video review
Over the past few weeks, I consumed the 300+ pages of Brian Solis‘ Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web (Amazon link). The engaging book offers advice, tips and best practices for professionals looking to improve in the SM space. The lengthy tome breaks…
Puma thinking outside the box
Puma has been doing some pretty cool things lately. And while this one is not Savage Garden cool, it is a very revolutionary idea in not only packaging but also in corporate sustainability. By removing the boxes, Puma may save some coin, however when adding the bag concept, the company reduces their waste and also…
Category Archives: Branding
First time on television
Over the past three years at Vistaprint, I have been a part of some pretty cool things. While most of them were related to PR activities including a customer service initiative that sent me down to the company’s call center in Jamaica and rolling out the company’s social media, I have recently been working with…
Good job Kraft
One of the things that always gets to me is when brands don’t bring their marketing messages together. For instance a while ago a wrote about a pair of brands that were close, but no cigar, so I didn’t expect much when I signed up for a box of free Cheddar Explosion Mac & Cheese…
Brands in 3-D
Lately it seems like 3-D is everywhere. The box offices have capitalized on the craze with movies like Avatar, Alice in Wonderland and Iron Man and ESPN will be launching 3-D coverage of the World Cup. While the technology is making visuals more vivid and in-your-face, I can’t help but wonder how long it will…
BrandSimple a video book review
After graduating college in 2003, I was confident that I wouldn’t have to do homework again. However in the past few months I have had two books to read for work, the first was on writing better and the second, BrandSimple was on breaking down brands to their most simplistic form. The book was given…
So close Honey Dew
I recently saw a commercial from Honey Dew Donuts that started off with this user-generated video: Now while it starts out awesome with the guy talking about how good the coffee is, the commercial was ruined with the influx of the company’s new breakfast sandwiches. I understand that you need to sell your new line…
Engage, a video review
Over the past few weeks, I consumed the 300+ pages of Brian Solis‘ Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web (Amazon link). The engaging book offers advice, tips and best practices for professionals looking to improve in the SM space. The lengthy tome breaks…
Puma thinking outside the box
Puma has been doing some pretty cool things lately. And while this one is not Savage Garden cool, it is a very revolutionary idea in not only packaging but also in corporate sustainability. By removing the boxes, Puma may save some coin, however when adding the bag concept, the company reduces their waste and also…
Category Archives: Branding
First time on television
Over the past three years at Vistaprint, I have been a part of some pretty cool things. While most of them were related to PR activities including a customer service initiative that sent me down to the company’s call center in Jamaica and rolling out the company’s social media, I have recently been working with…
Good job Kraft
One of the things that always gets to me is when brands don’t bring their marketing messages together. For instance a while ago a wrote about a pair of brands that were close, but no cigar, so I didn’t expect much when I signed up for a box of free Cheddar Explosion Mac & Cheese…
Brands in 3-D
Lately it seems like 3-D is everywhere. The box offices have capitalized on the craze with movies like Avatar, Alice in Wonderland and Iron Man and ESPN will be launching 3-D coverage of the World Cup. While the technology is making visuals more vivid and in-your-face, I can’t help but wonder how long it will…
BrandSimple a video book review
After graduating college in 2003, I was confident that I wouldn’t have to do homework again. However in the past few months I have had two books to read for work, the first was on writing better and the second, BrandSimple was on breaking down brands to their most simplistic form. The book was given…
So close Honey Dew
I recently saw a commercial from Honey Dew Donuts that started off with this user-generated video: Now while it starts out awesome with the guy talking about how good the coffee is, the commercial was ruined with the influx of the company’s new breakfast sandwiches. I understand that you need to sell your new line…
Engage, a video review
Over the past few weeks, I consumed the 300+ pages of Brian Solis‘ Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web (Amazon link). The engaging book offers advice, tips and best practices for professionals looking to improve in the SM space. The lengthy tome breaks…
Puma thinking outside the box
Puma has been doing some pretty cool things lately. And while this one is not Savage Garden cool, it is a very revolutionary idea in not only packaging but also in corporate sustainability. By removing the boxes, Puma may save some coin, however when adding the bag concept, the company reduces their waste and also…
Category Archives: Branding
First time on television
Over the past three years at Vistaprint, I have been a part of some pretty cool things. While most of them were related to PR activities including a customer service initiative that sent me down to the company’s call center in Jamaica and rolling out the company’s social media, I have recently been working with…
Good job Kraft
One of the things that always gets to me is when brands don’t bring their marketing messages together. For instance a while ago a wrote about a pair of brands that were close, but no cigar, so I didn’t expect much when I signed up for a box of free Cheddar Explosion Mac & Cheese…
Brands in 3-D
Lately it seems like 3-D is everywhere. The box offices have capitalized on the craze with movies like Avatar, Alice in Wonderland and Iron Man and ESPN will be launching 3-D coverage of the World Cup. While the technology is making visuals more vivid and in-your-face, I can’t help but wonder how long it will…
BrandSimple a video book review
After graduating college in 2003, I was confident that I wouldn’t have to do homework again. However in the past few months I have had two books to read for work, the first was on writing better and the second, BrandSimple was on breaking down brands to their most simplistic form. The book was given…
So close Honey Dew
I recently saw a commercial from Honey Dew Donuts that started off with this user-generated video: Now while it starts out awesome with the guy talking about how good the coffee is, the commercial was ruined with the influx of the company’s new breakfast sandwiches. I understand that you need to sell your new line…
Engage, a video review
Over the past few weeks, I consumed the 300+ pages of Brian Solis‘ Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web (Amazon link). The engaging book offers advice, tips and best practices for professionals looking to improve in the SM space. The lengthy tome breaks…
Puma thinking outside the box
Puma has been doing some pretty cool things lately. And while this one is not Savage Garden cool, it is a very revolutionary idea in not only packaging but also in corporate sustainability. By removing the boxes, Puma may save some coin, however when adding the bag concept, the company reduces their waste and also…
Category Archives: Branding
First time on television
Over the past three years at Vistaprint, I have been a part of some pretty cool things. While most of them were related to PR activities including a customer service initiative that sent me down to the company’s call center in Jamaica and rolling out the company’s social media, I have recently been working with…
Good job Kraft
One of the things that always gets to me is when brands don’t bring their marketing messages together. For instance a while ago a wrote about a pair of brands that were close, but no cigar, so I didn’t expect much when I signed up for a box of free Cheddar Explosion Mac & Cheese…
Brands in 3-D
Lately it seems like 3-D is everywhere. The box offices have capitalized on the craze with movies like Avatar, Alice in Wonderland and Iron Man and ESPN will be launching 3-D coverage of the World Cup. While the technology is making visuals more vivid and in-your-face, I can’t help but wonder how long it will…
BrandSimple a video book review
After graduating college in 2003, I was confident that I wouldn’t have to do homework again. However in the past few months I have had two books to read for work, the first was on writing better and the second, BrandSimple was on breaking down brands to their most simplistic form. The book was given…
So close Honey Dew
I recently saw a commercial from Honey Dew Donuts that started off with this user-generated video: Now while it starts out awesome with the guy talking about how good the coffee is, the commercial was ruined with the influx of the company’s new breakfast sandwiches. I understand that you need to sell your new line…
Engage, a video review
Over the past few weeks, I consumed the 300+ pages of Brian Solis‘ Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web (Amazon link). The engaging book offers advice, tips and best practices for professionals looking to improve in the SM space. The lengthy tome breaks…
Puma thinking outside the box
Puma has been doing some pretty cool things lately. And while this one is not Savage Garden cool, it is a very revolutionary idea in not only packaging but also in corporate sustainability. By removing the boxes, Puma may save some coin, however when adding the bag concept, the company reduces their waste and also…
