As an English major/Geek, this mashup tugs at all of my hear strings. It is long, but worth thumbing through. There are a lot of pictures so you don’t even need to read, enjoy. Open publication – Free publishing – More branding
Category Archives: Branding
Would you trust this man with your kids?
Driving home from New Jersey a few weeks ago, I was left with little options for food unless I ventured off the highway. So like many a wary traveler, I found solace underneath the golden arches. While waiting for my ever-so nutritious sustenance, I came across Fun Times magazine. Now while the picture on the…
Selling Soft, Willy Loman
Over the past few weeks I have found myself pondering about Arthur Miller’s iconic Willy Loman. If you are unfamiliar with the character, please stop reading and pick up a copy of Death of a Salesman, or click here for a quick version. Now I am not suggesting that any of us will face the…
Talking Branding with Keith Trivitt
Today on PR Breakfast Club, I chat on what branding means to me with Keith Trivitt. Here is a brief excerpt of the post: Keith Trivitt: Jeff, what is your opinion on the current state of corporate branding? Jeff Esposito: A brand is a living and breathing symbol of a company. It goes beyond a…
What kids can teach us about social media
This commercial has been in regular rotation in the Boston market for Ally. The commercial’s tagline is Even kids know its wrong to treat new friends better than old friends. The use of children in this commercial alongside an older banker with ice cream for one, and not the other hammers home a strong message…
Presentations worth checking out
Every week, I come across countless presentations and blogs that are really neat. Instead of hitting the X in the top of my browser, I decided to share these three with you. The first is from Richard Edelman and looks at public engagement in a number of ways, while the second is on how brands…
MLB makes All-Star Game social
When I checked my email last night, I had one from MLB. The subject line read Campaign for your MLB All-Stars. Now like I said the other day, MLB is one of those things that I’m a fanboy for so, I opened the email. Instead of a usual plea to vote for the Mid-Summer Classic,…
Category Archives: Branding
The Branding Comedy
As an English major/Geek, this mashup tugs at all of my hear strings. It is long, but worth thumbing through. There are a lot of pictures so you don’t even need to read, enjoy. Open publication – Free publishing – More branding
Would you trust this man with your kids?
Driving home from New Jersey a few weeks ago, I was left with little options for food unless I ventured off the highway. So like many a wary traveler, I found solace underneath the golden arches. While waiting for my ever-so nutritious sustenance, I came across Fun Times magazine. Now while the picture on the…
Selling Soft, Willy Loman
Over the past few weeks I have found myself pondering about Arthur Miller’s iconic Willy Loman. If you are unfamiliar with the character, please stop reading and pick up a copy of Death of a Salesman, or click here for a quick version. Now I am not suggesting that any of us will face the…
Talking Branding with Keith Trivitt
Today on PR Breakfast Club, I chat on what branding means to me with Keith Trivitt. Here is a brief excerpt of the post: Keith Trivitt: Jeff, what is your opinion on the current state of corporate branding? Jeff Esposito: A brand is a living and breathing symbol of a company. It goes beyond a…
What kids can teach us about social media
This commercial has been in regular rotation in the Boston market for Ally. The commercial’s tagline is Even kids know its wrong to treat new friends better than old friends. The use of children in this commercial alongside an older banker with ice cream for one, and not the other hammers home a strong message…
Presentations worth checking out
Every week, I come across countless presentations and blogs that are really neat. Instead of hitting the X in the top of my browser, I decided to share these three with you. The first is from Richard Edelman and looks at public engagement in a number of ways, while the second is on how brands…
MLB makes All-Star Game social
When I checked my email last night, I had one from MLB. The subject line read Campaign for your MLB All-Stars. Now like I said the other day, MLB is one of those things that I’m a fanboy for so, I opened the email. Instead of a usual plea to vote for the Mid-Summer Classic,…
Category Archives: Branding
The Branding Comedy
As an English major/Geek, this mashup tugs at all of my hear strings. It is long, but worth thumbing through. There are a lot of pictures so you don’t even need to read, enjoy. Open publication – Free publishing – More branding
Would you trust this man with your kids?
Driving home from New Jersey a few weeks ago, I was left with little options for food unless I ventured off the highway. So like many a wary traveler, I found solace underneath the golden arches. While waiting for my ever-so nutritious sustenance, I came across Fun Times magazine. Now while the picture on the…
Selling Soft, Willy Loman
Over the past few weeks I have found myself pondering about Arthur Miller’s iconic Willy Loman. If you are unfamiliar with the character, please stop reading and pick up a copy of Death of a Salesman, or click here for a quick version. Now I am not suggesting that any of us will face the…
Talking Branding with Keith Trivitt
Today on PR Breakfast Club, I chat on what branding means to me with Keith Trivitt. Here is a brief excerpt of the post: Keith Trivitt: Jeff, what is your opinion on the current state of corporate branding? Jeff Esposito: A brand is a living and breathing symbol of a company. It goes beyond a…
What kids can teach us about social media
This commercial has been in regular rotation in the Boston market for Ally. The commercial’s tagline is Even kids know its wrong to treat new friends better than old friends. The use of children in this commercial alongside an older banker with ice cream for one, and not the other hammers home a strong message…
Presentations worth checking out
Every week, I come across countless presentations and blogs that are really neat. Instead of hitting the X in the top of my browser, I decided to share these three with you. The first is from Richard Edelman and looks at public engagement in a number of ways, while the second is on how brands…
MLB makes All-Star Game social
When I checked my email last night, I had one from MLB. The subject line read Campaign for your MLB All-Stars. Now like I said the other day, MLB is one of those things that I’m a fanboy for so, I opened the email. Instead of a usual plea to vote for the Mid-Summer Classic,…
Category Archives: Branding
The Branding Comedy
As an English major/Geek, this mashup tugs at all of my hear strings. It is long, but worth thumbing through. There are a lot of pictures so you don’t even need to read, enjoy. Open publication – Free publishing – More branding
Would you trust this man with your kids?
Driving home from New Jersey a few weeks ago, I was left with little options for food unless I ventured off the highway. So like many a wary traveler, I found solace underneath the golden arches. While waiting for my ever-so nutritious sustenance, I came across Fun Times magazine. Now while the picture on the…
Selling Soft, Willy Loman
Over the past few weeks I have found myself pondering about Arthur Miller’s iconic Willy Loman. If you are unfamiliar with the character, please stop reading and pick up a copy of Death of a Salesman, or click here for a quick version. Now I am not suggesting that any of us will face the…
Talking Branding with Keith Trivitt
Today on PR Breakfast Club, I chat on what branding means to me with Keith Trivitt. Here is a brief excerpt of the post: Keith Trivitt: Jeff, what is your opinion on the current state of corporate branding? Jeff Esposito: A brand is a living and breathing symbol of a company. It goes beyond a…
What kids can teach us about social media
This commercial has been in regular rotation in the Boston market for Ally. The commercial’s tagline is Even kids know its wrong to treat new friends better than old friends. The use of children in this commercial alongside an older banker with ice cream for one, and not the other hammers home a strong message…
Presentations worth checking out
Every week, I come across countless presentations and blogs that are really neat. Instead of hitting the X in the top of my browser, I decided to share these three with you. The first is from Richard Edelman and looks at public engagement in a number of ways, while the second is on how brands…
MLB makes All-Star Game social
When I checked my email last night, I had one from MLB. The subject line read Campaign for your MLB All-Stars. Now like I said the other day, MLB is one of those things that I’m a fanboy for so, I opened the email. Instead of a usual plea to vote for the Mid-Summer Classic,…
Category Archives: Branding
The Branding Comedy
As an English major/Geek, this mashup tugs at all of my hear strings. It is long, but worth thumbing through. There are a lot of pictures so you don’t even need to read, enjoy. Open publication – Free publishing – More branding
Would you trust this man with your kids?
Driving home from New Jersey a few weeks ago, I was left with little options for food unless I ventured off the highway. So like many a wary traveler, I found solace underneath the golden arches. While waiting for my ever-so nutritious sustenance, I came across Fun Times magazine. Now while the picture on the…
Selling Soft, Willy Loman
Over the past few weeks I have found myself pondering about Arthur Miller’s iconic Willy Loman. If you are unfamiliar with the character, please stop reading and pick up a copy of Death of a Salesman, or click here for a quick version. Now I am not suggesting that any of us will face the…
Talking Branding with Keith Trivitt
Today on PR Breakfast Club, I chat on what branding means to me with Keith Trivitt. Here is a brief excerpt of the post: Keith Trivitt: Jeff, what is your opinion on the current state of corporate branding? Jeff Esposito: A brand is a living and breathing symbol of a company. It goes beyond a…
What kids can teach us about social media
This commercial has been in regular rotation in the Boston market for Ally. The commercial’s tagline is Even kids know its wrong to treat new friends better than old friends. The use of children in this commercial alongside an older banker with ice cream for one, and not the other hammers home a strong message…
Presentations worth checking out
Every week, I come across countless presentations and blogs that are really neat. Instead of hitting the X in the top of my browser, I decided to share these three with you. The first is from Richard Edelman and looks at public engagement in a number of ways, while the second is on how brands…
MLB makes All-Star Game social
When I checked my email last night, I had one from MLB. The subject line read Campaign for your MLB All-Stars. Now like I said the other day, MLB is one of those things that I’m a fanboy for so, I opened the email. Instead of a usual plea to vote for the Mid-Summer Classic,…
Category Archives: Branding
The Branding Comedy
As an English major/Geek, this mashup tugs at all of my hear strings. It is long, but worth thumbing through. There are a lot of pictures so you don’t even need to read, enjoy. Open publication – Free publishing – More branding
Would you trust this man with your kids?
Driving home from New Jersey a few weeks ago, I was left with little options for food unless I ventured off the highway. So like many a wary traveler, I found solace underneath the golden arches. While waiting for my ever-so nutritious sustenance, I came across Fun Times magazine. Now while the picture on the…
Selling Soft, Willy Loman
Over the past few weeks I have found myself pondering about Arthur Miller’s iconic Willy Loman. If you are unfamiliar with the character, please stop reading and pick up a copy of Death of a Salesman, or click here for a quick version. Now I am not suggesting that any of us will face the…
Talking Branding with Keith Trivitt
Today on PR Breakfast Club, I chat on what branding means to me with Keith Trivitt. Here is a brief excerpt of the post: Keith Trivitt: Jeff, what is your opinion on the current state of corporate branding? Jeff Esposito: A brand is a living and breathing symbol of a company. It goes beyond a…
What kids can teach us about social media
This commercial has been in regular rotation in the Boston market for Ally. The commercial’s tagline is Even kids know its wrong to treat new friends better than old friends. The use of children in this commercial alongside an older banker with ice cream for one, and not the other hammers home a strong message…
Presentations worth checking out
Every week, I come across countless presentations and blogs that are really neat. Instead of hitting the X in the top of my browser, I decided to share these three with you. The first is from Richard Edelman and looks at public engagement in a number of ways, while the second is on how brands…
MLB makes All-Star Game social
When I checked my email last night, I had one from MLB. The subject line read Campaign for your MLB All-Stars. Now like I said the other day, MLB is one of those things that I’m a fanboy for so, I opened the email. Instead of a usual plea to vote for the Mid-Summer Classic,…
Category Archives: Branding
The Branding Comedy
As an English major/Geek, this mashup tugs at all of my hear strings. It is long, but worth thumbing through. There are a lot of pictures so you don’t even need to read, enjoy. Open publication – Free publishing – More branding
Would you trust this man with your kids?
Driving home from New Jersey a few weeks ago, I was left with little options for food unless I ventured off the highway. So like many a wary traveler, I found solace underneath the golden arches. While waiting for my ever-so nutritious sustenance, I came across Fun Times magazine. Now while the picture on the…
Selling Soft, Willy Loman
Over the past few weeks I have found myself pondering about Arthur Miller’s iconic Willy Loman. If you are unfamiliar with the character, please stop reading and pick up a copy of Death of a Salesman, or click here for a quick version. Now I am not suggesting that any of us will face the…
Talking Branding with Keith Trivitt
Today on PR Breakfast Club, I chat on what branding means to me with Keith Trivitt. Here is a brief excerpt of the post: Keith Trivitt: Jeff, what is your opinion on the current state of corporate branding? Jeff Esposito: A brand is a living and breathing symbol of a company. It goes beyond a…
What kids can teach us about social media
This commercial has been in regular rotation in the Boston market for Ally. The commercial’s tagline is Even kids know its wrong to treat new friends better than old friends. The use of children in this commercial alongside an older banker with ice cream for one, and not the other hammers home a strong message…
Presentations worth checking out
Every week, I come across countless presentations and blogs that are really neat. Instead of hitting the X in the top of my browser, I decided to share these three with you. The first is from Richard Edelman and looks at public engagement in a number of ways, while the second is on how brands…
MLB makes All-Star Game social
When I checked my email last night, I had one from MLB. The subject line read Campaign for your MLB All-Stars. Now like I said the other day, MLB is one of those things that I’m a fanboy for so, I opened the email. Instead of a usual plea to vote for the Mid-Summer Classic,…
Category Archives: Branding
The Branding Comedy
As an English major/Geek, this mashup tugs at all of my hear strings. It is long, but worth thumbing through. There are a lot of pictures so you don’t even need to read, enjoy. Open publication – Free publishing – More branding
Would you trust this man with your kids?
Driving home from New Jersey a few weeks ago, I was left with little options for food unless I ventured off the highway. So like many a wary traveler, I found solace underneath the golden arches. While waiting for my ever-so nutritious sustenance, I came across Fun Times magazine. Now while the picture on the…
Selling Soft, Willy Loman
Over the past few weeks I have found myself pondering about Arthur Miller’s iconic Willy Loman. If you are unfamiliar with the character, please stop reading and pick up a copy of Death of a Salesman, or click here for a quick version. Now I am not suggesting that any of us will face the…
Talking Branding with Keith Trivitt
Today on PR Breakfast Club, I chat on what branding means to me with Keith Trivitt. Here is a brief excerpt of the post: Keith Trivitt: Jeff, what is your opinion on the current state of corporate branding? Jeff Esposito: A brand is a living and breathing symbol of a company. It goes beyond a…
What kids can teach us about social media
This commercial has been in regular rotation in the Boston market for Ally. The commercial’s tagline is Even kids know its wrong to treat new friends better than old friends. The use of children in this commercial alongside an older banker with ice cream for one, and not the other hammers home a strong message…
Presentations worth checking out
Every week, I come across countless presentations and blogs that are really neat. Instead of hitting the X in the top of my browser, I decided to share these three with you. The first is from Richard Edelman and looks at public engagement in a number of ways, while the second is on how brands…
MLB makes All-Star Game social
When I checked my email last night, I had one from MLB. The subject line read Campaign for your MLB All-Stars. Now like I said the other day, MLB is one of those things that I’m a fanboy for so, I opened the email. Instead of a usual plea to vote for the Mid-Summer Classic,…
