Category Archives: Branding

Super Bowl TV Economics [INFOGRAPHIC]

Source: nfl.com via Jeff on Pinterest

What can a 5-year old tell you about your logo?

You never get a second chance at a first impression. And perception is reality. We all know this but often miss opportunities to capitalize on them as do companies. One of the reasons for this is that at times, we cannot communicate with everyone successfully. For businesses this is where logos come in. A lot of money…

Exit through the gift shop, a lesson from Disney

This post contains video, please click here if you can’t view. On a recent trip from Disney I contemplate one of their best practices – exiting through the gift shop. This is the second installment of a three part series. Have you done this for your company?

Building an experience for your brand, a lesson from Disney

This post contains video, please click here if you cannot view it. Last week, I spent some time in Disney with my wife and noticed a number of things that they do very well that we can all steal from in our day-to-day job functions. This is the first of three Vlogs that focuses on…

Top 5 Super Bowl Commercials

Like many of you, Mrs. Espo and I tuned in to watch the Super Bowl last night. And, while we had no vested interest in either team in the game, we were interested to see what kinds of ads the advertisers threw out there. Instead of critiquing or waxing poetically on one or the other, we decided…

Do you self review?

Last week, I had my bi-annual review at work. My boss and I discussed where I was in my development and areas that I needed to improve upon to continue my career growth. It provided a number of actionable items to do over the next six months, but it also got me thinking about growth…

Stop being a bitch, it is winter

Over the past few months, the popular hashtags Snoloko, Snopacalypse, and Snowmageddeon have been very popular in the social space (editors note, while I hate them, I tagged into one for a foursquare badge. I am an addict I know). The TV news has been on snow watch and schools were cancelled. Overall you would…

Category Archives: Branding

Super Bowl TV Economics [INFOGRAPHIC]

Source: nfl.com via Jeff on Pinterest

What can a 5-year old tell you about your logo?

You never get a second chance at a first impression. And perception is reality. We all know this but often miss opportunities to capitalize on them as do companies. One of the reasons for this is that at times, we cannot communicate with everyone successfully. For businesses this is where logos come in. A lot of money…

Exit through the gift shop, a lesson from Disney

This post contains video, please click here if you can’t view. On a recent trip from Disney I contemplate one of their best practices – exiting through the gift shop. This is the second installment of a three part series. Have you done this for your company?

Building an experience for your brand, a lesson from Disney

This post contains video, please click here if you cannot view it. Last week, I spent some time in Disney with my wife and noticed a number of things that they do very well that we can all steal from in our day-to-day job functions. This is the first of three Vlogs that focuses on…

Top 5 Super Bowl Commercials

Like many of you, Mrs. Espo and I tuned in to watch the Super Bowl last night. And, while we had no vested interest in either team in the game, we were interested to see what kinds of ads the advertisers threw out there. Instead of critiquing or waxing poetically on one or the other, we decided…

Do you self review?

Last week, I had my bi-annual review at work. My boss and I discussed where I was in my development and areas that I needed to improve upon to continue my career growth. It provided a number of actionable items to do over the next six months, but it also got me thinking about growth…

Stop being a bitch, it is winter

Over the past few months, the popular hashtags Snoloko, Snopacalypse, and Snowmageddeon have been very popular in the social space (editors note, while I hate them, I tagged into one for a foursquare badge. I am an addict I know). The TV news has been on snow watch and schools were cancelled. Overall you would…

Category Archives: Branding

Super Bowl TV Economics [INFOGRAPHIC]

Source: nfl.com via Jeff on Pinterest

What can a 5-year old tell you about your logo?

You never get a second chance at a first impression. And perception is reality. We all know this but often miss opportunities to capitalize on them as do companies. One of the reasons for this is that at times, we cannot communicate with everyone successfully. For businesses this is where logos come in. A lot of money…

Exit through the gift shop, a lesson from Disney

This post contains video, please click here if you can’t view. On a recent trip from Disney I contemplate one of their best practices – exiting through the gift shop. This is the second installment of a three part series. Have you done this for your company?

Building an experience for your brand, a lesson from Disney

This post contains video, please click here if you cannot view it. Last week, I spent some time in Disney with my wife and noticed a number of things that they do very well that we can all steal from in our day-to-day job functions. This is the first of three Vlogs that focuses on…

Top 5 Super Bowl Commercials

Like many of you, Mrs. Espo and I tuned in to watch the Super Bowl last night. And, while we had no vested interest in either team in the game, we were interested to see what kinds of ads the advertisers threw out there. Instead of critiquing or waxing poetically on one or the other, we decided…

Do you self review?

Last week, I had my bi-annual review at work. My boss and I discussed where I was in my development and areas that I needed to improve upon to continue my career growth. It provided a number of actionable items to do over the next six months, but it also got me thinking about growth…

Stop being a bitch, it is winter

Over the past few months, the popular hashtags Snoloko, Snopacalypse, and Snowmageddeon have been very popular in the social space (editors note, while I hate them, I tagged into one for a foursquare badge. I am an addict I know). The TV news has been on snow watch and schools were cancelled. Overall you would…

Category Archives: Branding

Super Bowl TV Economics [INFOGRAPHIC]

Source: nfl.com via Jeff on Pinterest

What can a 5-year old tell you about your logo?

You never get a second chance at a first impression. And perception is reality. We all know this but often miss opportunities to capitalize on them as do companies. One of the reasons for this is that at times, we cannot communicate with everyone successfully. For businesses this is where logos come in. A lot of money…

Exit through the gift shop, a lesson from Disney

This post contains video, please click here if you can’t view. On a recent trip from Disney I contemplate one of their best practices – exiting through the gift shop. This is the second installment of a three part series. Have you done this for your company?

Building an experience for your brand, a lesson from Disney

This post contains video, please click here if you cannot view it. Last week, I spent some time in Disney with my wife and noticed a number of things that they do very well that we can all steal from in our day-to-day job functions. This is the first of three Vlogs that focuses on…

Top 5 Super Bowl Commercials

Like many of you, Mrs. Espo and I tuned in to watch the Super Bowl last night. And, while we had no vested interest in either team in the game, we were interested to see what kinds of ads the advertisers threw out there. Instead of critiquing or waxing poetically on one or the other, we decided…

Do you self review?

Last week, I had my bi-annual review at work. My boss and I discussed where I was in my development and areas that I needed to improve upon to continue my career growth. It provided a number of actionable items to do over the next six months, but it also got me thinking about growth…

Stop being a bitch, it is winter

Over the past few months, the popular hashtags Snoloko, Snopacalypse, and Snowmageddeon have been very popular in the social space (editors note, while I hate them, I tagged into one for a foursquare badge. I am an addict I know). The TV news has been on snow watch and schools were cancelled. Overall you would…

Category Archives: Branding

Super Bowl TV Economics [INFOGRAPHIC]

Source: nfl.com via Jeff on Pinterest

What can a 5-year old tell you about your logo?

You never get a second chance at a first impression. And perception is reality. We all know this but often miss opportunities to capitalize on them as do companies. One of the reasons for this is that at times, we cannot communicate with everyone successfully. For businesses this is where logos come in. A lot of money…

Exit through the gift shop, a lesson from Disney

This post contains video, please click here if you can’t view. On a recent trip from Disney I contemplate one of their best practices – exiting through the gift shop. This is the second installment of a three part series. Have you done this for your company?

Building an experience for your brand, a lesson from Disney

This post contains video, please click here if you cannot view it. Last week, I spent some time in Disney with my wife and noticed a number of things that they do very well that we can all steal from in our day-to-day job functions. This is the first of three Vlogs that focuses on…

Top 5 Super Bowl Commercials

Like many of you, Mrs. Espo and I tuned in to watch the Super Bowl last night. And, while we had no vested interest in either team in the game, we were interested to see what kinds of ads the advertisers threw out there. Instead of critiquing or waxing poetically on one or the other, we decided…

Do you self review?

Last week, I had my bi-annual review at work. My boss and I discussed where I was in my development and areas that I needed to improve upon to continue my career growth. It provided a number of actionable items to do over the next six months, but it also got me thinking about growth…

Stop being a bitch, it is winter

Over the past few months, the popular hashtags Snoloko, Snopacalypse, and Snowmageddeon have been very popular in the social space (editors note, while I hate them, I tagged into one for a foursquare badge. I am an addict I know). The TV news has been on snow watch and schools were cancelled. Overall you would…

Category Archives: Branding

Super Bowl TV Economics [INFOGRAPHIC]

Source: nfl.com via Jeff on Pinterest

What can a 5-year old tell you about your logo?

You never get a second chance at a first impression. And perception is reality. We all know this but often miss opportunities to capitalize on them as do companies. One of the reasons for this is that at times, we cannot communicate with everyone successfully. For businesses this is where logos come in. A lot of money…

Exit through the gift shop, a lesson from Disney

This post contains video, please click here if you can’t view. On a recent trip from Disney I contemplate one of their best practices – exiting through the gift shop. This is the second installment of a three part series. Have you done this for your company?

Building an experience for your brand, a lesson from Disney

This post contains video, please click here if you cannot view it. Last week, I spent some time in Disney with my wife and noticed a number of things that they do very well that we can all steal from in our day-to-day job functions. This is the first of three Vlogs that focuses on…

Top 5 Super Bowl Commercials

Like many of you, Mrs. Espo and I tuned in to watch the Super Bowl last night. And, while we had no vested interest in either team in the game, we were interested to see what kinds of ads the advertisers threw out there. Instead of critiquing or waxing poetically on one or the other, we decided…

Do you self review?

Last week, I had my bi-annual review at work. My boss and I discussed where I was in my development and areas that I needed to improve upon to continue my career growth. It provided a number of actionable items to do over the next six months, but it also got me thinking about growth…

Stop being a bitch, it is winter

Over the past few months, the popular hashtags Snoloko, Snopacalypse, and Snowmageddeon have been very popular in the social space (editors note, while I hate them, I tagged into one for a foursquare badge. I am an addict I know). The TV news has been on snow watch and schools were cancelled. Overall you would…

Category Archives: Branding

Super Bowl TV Economics [INFOGRAPHIC]

Source: nfl.com via Jeff on Pinterest

What can a 5-year old tell you about your logo?

You never get a second chance at a first impression. And perception is reality. We all know this but often miss opportunities to capitalize on them as do companies. One of the reasons for this is that at times, we cannot communicate with everyone successfully. For businesses this is where logos come in. A lot of money…

Exit through the gift shop, a lesson from Disney

This post contains video, please click here if you can’t view. On a recent trip from Disney I contemplate one of their best practices – exiting through the gift shop. This is the second installment of a three part series. Have you done this for your company?

Building an experience for your brand, a lesson from Disney

This post contains video, please click here if you cannot view it. Last week, I spent some time in Disney with my wife and noticed a number of things that they do very well that we can all steal from in our day-to-day job functions. This is the first of three Vlogs that focuses on…

Top 5 Super Bowl Commercials

Like many of you, Mrs. Espo and I tuned in to watch the Super Bowl last night. And, while we had no vested interest in either team in the game, we were interested to see what kinds of ads the advertisers threw out there. Instead of critiquing or waxing poetically on one or the other, we decided…

Do you self review?

Last week, I had my bi-annual review at work. My boss and I discussed where I was in my development and areas that I needed to improve upon to continue my career growth. It provided a number of actionable items to do over the next six months, but it also got me thinking about growth…

Stop being a bitch, it is winter

Over the past few months, the popular hashtags Snoloko, Snopacalypse, and Snowmageddeon have been very popular in the social space (editors note, while I hate them, I tagged into one for a foursquare badge. I am an addict I know). The TV news has been on snow watch and schools were cancelled. Overall you would…

Category Archives: Branding

Super Bowl TV Economics [INFOGRAPHIC]

Source: nfl.com via Jeff on Pinterest

What can a 5-year old tell you about your logo?

You never get a second chance at a first impression. And perception is reality. We all know this but often miss opportunities to capitalize on them as do companies. One of the reasons for this is that at times, we cannot communicate with everyone successfully. For businesses this is where logos come in. A lot of money…

Exit through the gift shop, a lesson from Disney

This post contains video, please click here if you can’t view. On a recent trip from Disney I contemplate one of their best practices – exiting through the gift shop. This is the second installment of a three part series. Have you done this for your company?

Building an experience for your brand, a lesson from Disney

This post contains video, please click here if you cannot view it. Last week, I spent some time in Disney with my wife and noticed a number of things that they do very well that we can all steal from in our day-to-day job functions. This is the first of three Vlogs that focuses on…

Top 5 Super Bowl Commercials

Like many of you, Mrs. Espo and I tuned in to watch the Super Bowl last night. And, while we had no vested interest in either team in the game, we were interested to see what kinds of ads the advertisers threw out there. Instead of critiquing or waxing poetically on one or the other, we decided…

Do you self review?

Last week, I had my bi-annual review at work. My boss and I discussed where I was in my development and areas that I needed to improve upon to continue my career growth. It provided a number of actionable items to do over the next six months, but it also got me thinking about growth…

Stop being a bitch, it is winter

Over the past few months, the popular hashtags Snoloko, Snopacalypse, and Snowmageddeon have been very popular in the social space (editors note, while I hate them, I tagged into one for a foursquare badge. I am an addict I know). The TV news has been on snow watch and schools were cancelled. Overall you would…

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