Category Archives: Book Review

Brains on Fire a video book review

I read a lot of books and am always looking for a good recommendation. So when I saw Mark Schaefer’s plug for Brains on Fire in his post entitled The Spirituality of Social Media, I figured I’d check it out as I respect Mark’s opinions and the term “profound admiration,” is pretty serious. After reading…

Video book review of UnMarketing

About six months ago while manning the Vistaprint Twitter account, a few followers mentioned that we were included in a presentation that they say in a conference or on Blog Talk Radio by this guy named Scott Stratten, better known as @UnMarketing. I reached out and thanked him and one thing led to another and…

Social media metrics, a video review

This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. This book has a misleading title as it is more theory than actual hard metrics. I went into this read with high expectations of adding to the arsenal of metrics that I am currently using to…

Lynchpin, a video book review

As I closed my bank account with Citibank, I had a bunch of points available and decided to pick up a copy of Seth Godin’s Lynchpin (Amazon affiliate link) to see if it would live up to the hype I heard about it. Instead of getting something that offered a road map or outline into…

A Date with Death, a video review

After reading book after book on social media, I needed a break. After hearing Michele McPhee talk about her new book,  A Date with Death: The Secret Life of the Accused “Craigslist Killer” (Amazon link), on the Craigslist Killer, I decided to pick up a copy. The book is a quick, but informative read, much…

The New Rules of Marketing and PR, a Video Review

I picked up a copy of David Meerman Scott‘s The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (Amazon affiliate link – about $12) after reading some good reviews on it. After reading through, I am glad I listened to…

BrandSimple a video book review

After graduating college in 2003, I was confident that I wouldn’t have to do homework again. However in the past few months I have had two books to read for work, the first was on writing better and the second, BrandSimple was on breaking down brands to their most simplistic form. The book was given…

Category Archives: Book Review

Brains on Fire a video book review

I read a lot of books and am always looking for a good recommendation. So when I saw Mark Schaefer’s plug for Brains on Fire in his post entitled The Spirituality of Social Media, I figured I’d check it out as I respect Mark’s opinions and the term “profound admiration,” is pretty serious. After reading…

Video book review of UnMarketing

About six months ago while manning the Vistaprint Twitter account, a few followers mentioned that we were included in a presentation that they say in a conference or on Blog Talk Radio by this guy named Scott Stratten, better known as @UnMarketing. I reached out and thanked him and one thing led to another and…

Social media metrics, a video review

This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. This book has a misleading title as it is more theory than actual hard metrics. I went into this read with high expectations of adding to the arsenal of metrics that I am currently using to…

Lynchpin, a video book review

As I closed my bank account with Citibank, I had a bunch of points available and decided to pick up a copy of Seth Godin’s Lynchpin (Amazon affiliate link) to see if it would live up to the hype I heard about it. Instead of getting something that offered a road map or outline into…

A Date with Death, a video review

After reading book after book on social media, I needed a break. After hearing Michele McPhee talk about her new book,  A Date with Death: The Secret Life of the Accused “Craigslist Killer” (Amazon link), on the Craigslist Killer, I decided to pick up a copy. The book is a quick, but informative read, much…

The New Rules of Marketing and PR, a Video Review

I picked up a copy of David Meerman Scott‘s The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (Amazon affiliate link – about $12) after reading some good reviews on it. After reading through, I am glad I listened to…

BrandSimple a video book review

After graduating college in 2003, I was confident that I wouldn’t have to do homework again. However in the past few months I have had two books to read for work, the first was on writing better and the second, BrandSimple was on breaking down brands to their most simplistic form. The book was given…

Category Archives: Book Review

Brains on Fire a video book review

I read a lot of books and am always looking for a good recommendation. So when I saw Mark Schaefer’s plug for Brains on Fire in his post entitled The Spirituality of Social Media, I figured I’d check it out as I respect Mark’s opinions and the term “profound admiration,” is pretty serious. After reading…

Video book review of UnMarketing

About six months ago while manning the Vistaprint Twitter account, a few followers mentioned that we were included in a presentation that they say in a conference or on Blog Talk Radio by this guy named Scott Stratten, better known as @UnMarketing. I reached out and thanked him and one thing led to another and…

Social media metrics, a video review

This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. This book has a misleading title as it is more theory than actual hard metrics. I went into this read with high expectations of adding to the arsenal of metrics that I am currently using to…

Lynchpin, a video book review

As I closed my bank account with Citibank, I had a bunch of points available and decided to pick up a copy of Seth Godin’s Lynchpin (Amazon affiliate link) to see if it would live up to the hype I heard about it. Instead of getting something that offered a road map or outline into…

A Date with Death, a video review

After reading book after book on social media, I needed a break. After hearing Michele McPhee talk about her new book,  A Date with Death: The Secret Life of the Accused “Craigslist Killer” (Amazon link), on the Craigslist Killer, I decided to pick up a copy. The book is a quick, but informative read, much…

The New Rules of Marketing and PR, a Video Review

I picked up a copy of David Meerman Scott‘s The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (Amazon affiliate link – about $12) after reading some good reviews on it. After reading through, I am glad I listened to…

BrandSimple a video book review

After graduating college in 2003, I was confident that I wouldn’t have to do homework again. However in the past few months I have had two books to read for work, the first was on writing better and the second, BrandSimple was on breaking down brands to their most simplistic form. The book was given…

Category Archives: Book Review

Brains on Fire a video book review

I read a lot of books and am always looking for a good recommendation. So when I saw Mark Schaefer’s plug for Brains on Fire in his post entitled The Spirituality of Social Media, I figured I’d check it out as I respect Mark’s opinions and the term “profound admiration,” is pretty serious. After reading…

Video book review of UnMarketing

About six months ago while manning the Vistaprint Twitter account, a few followers mentioned that we were included in a presentation that they say in a conference or on Blog Talk Radio by this guy named Scott Stratten, better known as @UnMarketing. I reached out and thanked him and one thing led to another and…

Social media metrics, a video review

This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. This book has a misleading title as it is more theory than actual hard metrics. I went into this read with high expectations of adding to the arsenal of metrics that I am currently using to…

Lynchpin, a video book review

As I closed my bank account with Citibank, I had a bunch of points available and decided to pick up a copy of Seth Godin’s Lynchpin (Amazon affiliate link) to see if it would live up to the hype I heard about it. Instead of getting something that offered a road map or outline into…

A Date with Death, a video review

After reading book after book on social media, I needed a break. After hearing Michele McPhee talk about her new book,  A Date with Death: The Secret Life of the Accused “Craigslist Killer” (Amazon link), on the Craigslist Killer, I decided to pick up a copy. The book is a quick, but informative read, much…

The New Rules of Marketing and PR, a Video Review

I picked up a copy of David Meerman Scott‘s The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (Amazon affiliate link – about $12) after reading some good reviews on it. After reading through, I am glad I listened to…

BrandSimple a video book review

After graduating college in 2003, I was confident that I wouldn’t have to do homework again. However in the past few months I have had two books to read for work, the first was on writing better and the second, BrandSimple was on breaking down brands to their most simplistic form. The book was given…

Category Archives: Book Review

Brains on Fire a video book review

I read a lot of books and am always looking for a good recommendation. So when I saw Mark Schaefer’s plug for Brains on Fire in his post entitled The Spirituality of Social Media, I figured I’d check it out as I respect Mark’s opinions and the term “profound admiration,” is pretty serious. After reading…

Video book review of UnMarketing

About six months ago while manning the Vistaprint Twitter account, a few followers mentioned that we were included in a presentation that they say in a conference or on Blog Talk Radio by this guy named Scott Stratten, better known as @UnMarketing. I reached out and thanked him and one thing led to another and…

Social media metrics, a video review

This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. This book has a misleading title as it is more theory than actual hard metrics. I went into this read with high expectations of adding to the arsenal of metrics that I am currently using to…

Lynchpin, a video book review

As I closed my bank account with Citibank, I had a bunch of points available and decided to pick up a copy of Seth Godin’s Lynchpin (Amazon affiliate link) to see if it would live up to the hype I heard about it. Instead of getting something that offered a road map or outline into…

A Date with Death, a video review

After reading book after book on social media, I needed a break. After hearing Michele McPhee talk about her new book,  A Date with Death: The Secret Life of the Accused “Craigslist Killer” (Amazon link), on the Craigslist Killer, I decided to pick up a copy. The book is a quick, but informative read, much…

The New Rules of Marketing and PR, a Video Review

I picked up a copy of David Meerman Scott‘s The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (Amazon affiliate link – about $12) after reading some good reviews on it. After reading through, I am glad I listened to…

BrandSimple a video book review

After graduating college in 2003, I was confident that I wouldn’t have to do homework again. However in the past few months I have had two books to read for work, the first was on writing better and the second, BrandSimple was on breaking down brands to their most simplistic form. The book was given…

Category Archives: Book Review

Brains on Fire a video book review

I read a lot of books and am always looking for a good recommendation. So when I saw Mark Schaefer’s plug for Brains on Fire in his post entitled The Spirituality of Social Media, I figured I’d check it out as I respect Mark’s opinions and the term “profound admiration,” is pretty serious. After reading…

Video book review of UnMarketing

About six months ago while manning the Vistaprint Twitter account, a few followers mentioned that we were included in a presentation that they say in a conference or on Blog Talk Radio by this guy named Scott Stratten, better known as @UnMarketing. I reached out and thanked him and one thing led to another and…

Social media metrics, a video review

This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. This book has a misleading title as it is more theory than actual hard metrics. I went into this read with high expectations of adding to the arsenal of metrics that I am currently using to…

Lynchpin, a video book review

As I closed my bank account with Citibank, I had a bunch of points available and decided to pick up a copy of Seth Godin’s Lynchpin (Amazon affiliate link) to see if it would live up to the hype I heard about it. Instead of getting something that offered a road map or outline into…

A Date with Death, a video review

After reading book after book on social media, I needed a break. After hearing Michele McPhee talk about her new book,  A Date with Death: The Secret Life of the Accused “Craigslist Killer” (Amazon link), on the Craigslist Killer, I decided to pick up a copy. The book is a quick, but informative read, much…

The New Rules of Marketing and PR, a Video Review

I picked up a copy of David Meerman Scott‘s The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (Amazon affiliate link – about $12) after reading some good reviews on it. After reading through, I am glad I listened to…

BrandSimple a video book review

After graduating college in 2003, I was confident that I wouldn’t have to do homework again. However in the past few months I have had two books to read for work, the first was on writing better and the second, BrandSimple was on breaking down brands to their most simplistic form. The book was given…

Category Archives: Book Review

Brains on Fire a video book review

I read a lot of books and am always looking for a good recommendation. So when I saw Mark Schaefer’s plug for Brains on Fire in his post entitled The Spirituality of Social Media, I figured I’d check it out as I respect Mark’s opinions and the term “profound admiration,” is pretty serious. After reading…

Video book review of UnMarketing

About six months ago while manning the Vistaprint Twitter account, a few followers mentioned that we were included in a presentation that they say in a conference or on Blog Talk Radio by this guy named Scott Stratten, better known as @UnMarketing. I reached out and thanked him and one thing led to another and…

Social media metrics, a video review

This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. This book has a misleading title as it is more theory than actual hard metrics. I went into this read with high expectations of adding to the arsenal of metrics that I am currently using to…

Lynchpin, a video book review

As I closed my bank account with Citibank, I had a bunch of points available and decided to pick up a copy of Seth Godin’s Lynchpin (Amazon affiliate link) to see if it would live up to the hype I heard about it. Instead of getting something that offered a road map or outline into…

A Date with Death, a video review

After reading book after book on social media, I needed a break. After hearing Michele McPhee talk about her new book,  A Date with Death: The Secret Life of the Accused “Craigslist Killer” (Amazon link), on the Craigslist Killer, I decided to pick up a copy. The book is a quick, but informative read, much…

The New Rules of Marketing and PR, a Video Review

I picked up a copy of David Meerman Scott‘s The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (Amazon affiliate link – about $12) after reading some good reviews on it. After reading through, I am glad I listened to…

BrandSimple a video book review

After graduating college in 2003, I was confident that I wouldn’t have to do homework again. However in the past few months I have had two books to read for work, the first was on writing better and the second, BrandSimple was on breaking down brands to their most simplistic form. The book was given…

Category Archives: Book Review

Brains on Fire a video book review

I read a lot of books and am always looking for a good recommendation. So when I saw Mark Schaefer’s plug for Brains on Fire in his post entitled The Spirituality of Social Media, I figured I’d check it out as I respect Mark’s opinions and the term “profound admiration,” is pretty serious. After reading…

Video book review of UnMarketing

About six months ago while manning the Vistaprint Twitter account, a few followers mentioned that we were included in a presentation that they say in a conference or on Blog Talk Radio by this guy named Scott Stratten, better known as @UnMarketing. I reached out and thanked him and one thing led to another and…

Social media metrics, a video review

This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. This book has a misleading title as it is more theory than actual hard metrics. I went into this read with high expectations of adding to the arsenal of metrics that I am currently using to…

Lynchpin, a video book review

As I closed my bank account with Citibank, I had a bunch of points available and decided to pick up a copy of Seth Godin’s Lynchpin (Amazon affiliate link) to see if it would live up to the hype I heard about it. Instead of getting something that offered a road map or outline into…

A Date with Death, a video review

After reading book after book on social media, I needed a break. After hearing Michele McPhee talk about her new book,  A Date with Death: The Secret Life of the Accused “Craigslist Killer” (Amazon link), on the Craigslist Killer, I decided to pick up a copy. The book is a quick, but informative read, much…

The New Rules of Marketing and PR, a Video Review

I picked up a copy of David Meerman Scott‘s The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (Amazon affiliate link – about $12) after reading some good reviews on it. After reading through, I am glad I listened to…

BrandSimple a video book review

After graduating college in 2003, I was confident that I wouldn’t have to do homework again. However in the past few months I have had two books to read for work, the first was on writing better and the second, BrandSimple was on breaking down brands to their most simplistic form. The book was given…

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