Category Archives: Book Review

Social Media ROI a video review

This post contains video, if you can’t view, please click here. The title of Oliver Blanchard‘s Social Media ROI is a bit misleading. While it does talk about ROI in some areas, the book is a good roadmap for companies and practitioners looking to institutionalizing social media within their company. I suggest picking up a…

Evil Plans – a video review

This post contains video, if you can’t view, please click here. Between SXSW and my shoulder surgery, I have been delayed in creating video reviews of the books that I have read. So today, the first delayed review is of Hugh MacLeod’s Evil Plans. The book was a quick read and really good for inspiration…

Enchantment, a video review

About a month ago, the folks that are doing the marketing for Guy Kawasaki’s new book Enchantment sent me a copy to take a look and see what I thought. At first, I was not sure what to think of it, mainly because it seemed very thin to build up a case for building an…

The big book of social media case studies, a video review

Earlier this month, I finally got around to Robert Fine’s The Big Book of Social Media Case Studies, Stories and Perspectives. While the book wasn’t something that I should have read cover to cover, it was still a good resource for insights into some successful social media campaigns.  If you want to purchase it for…

Life Inc – Video Review

As part of my quest to read 26 books this year, I decided to look at all kinds of things to thumb my way through. For my third book of the year, I decided to go out of my comfort zone and read a book that challenged me – Douglas Rushkoff’s Life Inc. When I…

You know what rules? Content does

This is a video book review of CC Chapman and Ann Handley’s Content Rules. It is my first read of 2011 and one that anyone serious about building content should check out. It even has a section of things you can steal, legally. What’s better than that?

Beyond Viral, a video review

When Wiley sent me a copy of Beyond Viral to review, I didn’t know what to expect. The only thing that I knew was certain was that Kevin Nalty (or Nalts as he’s known on YouTube) had declared viral video dead a few years ago. After reading, I took away some key nuggets including: Why…

Category Archives: Book Review

Social Media ROI a video review

This post contains video, if you can’t view, please click here. The title of Oliver Blanchard‘s Social Media ROI is a bit misleading. While it does talk about ROI in some areas, the book is a good roadmap for companies and practitioners looking to institutionalizing social media within their company. I suggest picking up a…

Evil Plans – a video review

This post contains video, if you can’t view, please click here. Between SXSW and my shoulder surgery, I have been delayed in creating video reviews of the books that I have read. So today, the first delayed review is of Hugh MacLeod’s Evil Plans. The book was a quick read and really good for inspiration…

Enchantment, a video review

About a month ago, the folks that are doing the marketing for Guy Kawasaki’s new book Enchantment sent me a copy to take a look and see what I thought. At first, I was not sure what to think of it, mainly because it seemed very thin to build up a case for building an…

The big book of social media case studies, a video review

Earlier this month, I finally got around to Robert Fine’s The Big Book of Social Media Case Studies, Stories and Perspectives. While the book wasn’t something that I should have read cover to cover, it was still a good resource for insights into some successful social media campaigns.  If you want to purchase it for…

Life Inc – Video Review

As part of my quest to read 26 books this year, I decided to look at all kinds of things to thumb my way through. For my third book of the year, I decided to go out of my comfort zone and read a book that challenged me – Douglas Rushkoff’s Life Inc. When I…

You know what rules? Content does

This is a video book review of CC Chapman and Ann Handley’s Content Rules. It is my first read of 2011 and one that anyone serious about building content should check out. It even has a section of things you can steal, legally. What’s better than that?

Beyond Viral, a video review

When Wiley sent me a copy of Beyond Viral to review, I didn’t know what to expect. The only thing that I knew was certain was that Kevin Nalty (or Nalts as he’s known on YouTube) had declared viral video dead a few years ago. After reading, I took away some key nuggets including: Why…

Category Archives: Book Review

Social Media ROI a video review

This post contains video, if you can’t view, please click here. The title of Oliver Blanchard‘s Social Media ROI is a bit misleading. While it does talk about ROI in some areas, the book is a good roadmap for companies and practitioners looking to institutionalizing social media within their company. I suggest picking up a…

Evil Plans – a video review

This post contains video, if you can’t view, please click here. Between SXSW and my shoulder surgery, I have been delayed in creating video reviews of the books that I have read. So today, the first delayed review is of Hugh MacLeod’s Evil Plans. The book was a quick read and really good for inspiration…

Enchantment, a video review

About a month ago, the folks that are doing the marketing for Guy Kawasaki’s new book Enchantment sent me a copy to take a look and see what I thought. At first, I was not sure what to think of it, mainly because it seemed very thin to build up a case for building an…

The big book of social media case studies, a video review

Earlier this month, I finally got around to Robert Fine’s The Big Book of Social Media Case Studies, Stories and Perspectives. While the book wasn’t something that I should have read cover to cover, it was still a good resource for insights into some successful social media campaigns.  If you want to purchase it for…

Life Inc – Video Review

As part of my quest to read 26 books this year, I decided to look at all kinds of things to thumb my way through. For my third book of the year, I decided to go out of my comfort zone and read a book that challenged me – Douglas Rushkoff’s Life Inc. When I…

You know what rules? Content does

This is a video book review of CC Chapman and Ann Handley’s Content Rules. It is my first read of 2011 and one that anyone serious about building content should check out. It even has a section of things you can steal, legally. What’s better than that?

Beyond Viral, a video review

When Wiley sent me a copy of Beyond Viral to review, I didn’t know what to expect. The only thing that I knew was certain was that Kevin Nalty (or Nalts as he’s known on YouTube) had declared viral video dead a few years ago. After reading, I took away some key nuggets including: Why…

Category Archives: Book Review

Social Media ROI a video review

This post contains video, if you can’t view, please click here. The title of Oliver Blanchard‘s Social Media ROI is a bit misleading. While it does talk about ROI in some areas, the book is a good roadmap for companies and practitioners looking to institutionalizing social media within their company. I suggest picking up a…

Evil Plans – a video review

This post contains video, if you can’t view, please click here. Between SXSW and my shoulder surgery, I have been delayed in creating video reviews of the books that I have read. So today, the first delayed review is of Hugh MacLeod’s Evil Plans. The book was a quick read and really good for inspiration…

Enchantment, a video review

About a month ago, the folks that are doing the marketing for Guy Kawasaki’s new book Enchantment sent me a copy to take a look and see what I thought. At first, I was not sure what to think of it, mainly because it seemed very thin to build up a case for building an…

The big book of social media case studies, a video review

Earlier this month, I finally got around to Robert Fine’s The Big Book of Social Media Case Studies, Stories and Perspectives. While the book wasn’t something that I should have read cover to cover, it was still a good resource for insights into some successful social media campaigns.  If you want to purchase it for…

Life Inc – Video Review

As part of my quest to read 26 books this year, I decided to look at all kinds of things to thumb my way through. For my third book of the year, I decided to go out of my comfort zone and read a book that challenged me – Douglas Rushkoff’s Life Inc. When I…

You know what rules? Content does

This is a video book review of CC Chapman and Ann Handley’s Content Rules. It is my first read of 2011 and one that anyone serious about building content should check out. It even has a section of things you can steal, legally. What’s better than that?

Beyond Viral, a video review

When Wiley sent me a copy of Beyond Viral to review, I didn’t know what to expect. The only thing that I knew was certain was that Kevin Nalty (or Nalts as he’s known on YouTube) had declared viral video dead a few years ago. After reading, I took away some key nuggets including: Why…

Category Archives: Book Review

Social Media ROI a video review

This post contains video, if you can’t view, please click here. The title of Oliver Blanchard‘s Social Media ROI is a bit misleading. While it does talk about ROI in some areas, the book is a good roadmap for companies and practitioners looking to institutionalizing social media within their company. I suggest picking up a…

Evil Plans – a video review

This post contains video, if you can’t view, please click here. Between SXSW and my shoulder surgery, I have been delayed in creating video reviews of the books that I have read. So today, the first delayed review is of Hugh MacLeod’s Evil Plans. The book was a quick read and really good for inspiration…

Enchantment, a video review

About a month ago, the folks that are doing the marketing for Guy Kawasaki’s new book Enchantment sent me a copy to take a look and see what I thought. At first, I was not sure what to think of it, mainly because it seemed very thin to build up a case for building an…

The big book of social media case studies, a video review

Earlier this month, I finally got around to Robert Fine’s The Big Book of Social Media Case Studies, Stories and Perspectives. While the book wasn’t something that I should have read cover to cover, it was still a good resource for insights into some successful social media campaigns.  If you want to purchase it for…

Life Inc – Video Review

As part of my quest to read 26 books this year, I decided to look at all kinds of things to thumb my way through. For my third book of the year, I decided to go out of my comfort zone and read a book that challenged me – Douglas Rushkoff’s Life Inc. When I…

You know what rules? Content does

This is a video book review of CC Chapman and Ann Handley’s Content Rules. It is my first read of 2011 and one that anyone serious about building content should check out. It even has a section of things you can steal, legally. What’s better than that?

Beyond Viral, a video review

When Wiley sent me a copy of Beyond Viral to review, I didn’t know what to expect. The only thing that I knew was certain was that Kevin Nalty (or Nalts as he’s known on YouTube) had declared viral video dead a few years ago. After reading, I took away some key nuggets including: Why…

Category Archives: Book Review

Social Media ROI a video review

This post contains video, if you can’t view, please click here. The title of Oliver Blanchard‘s Social Media ROI is a bit misleading. While it does talk about ROI in some areas, the book is a good roadmap for companies and practitioners looking to institutionalizing social media within their company. I suggest picking up a…

Evil Plans – a video review

This post contains video, if you can’t view, please click here. Between SXSW and my shoulder surgery, I have been delayed in creating video reviews of the books that I have read. So today, the first delayed review is of Hugh MacLeod’s Evil Plans. The book was a quick read and really good for inspiration…

Enchantment, a video review

About a month ago, the folks that are doing the marketing for Guy Kawasaki’s new book Enchantment sent me a copy to take a look and see what I thought. At first, I was not sure what to think of it, mainly because it seemed very thin to build up a case for building an…

The big book of social media case studies, a video review

Earlier this month, I finally got around to Robert Fine’s The Big Book of Social Media Case Studies, Stories and Perspectives. While the book wasn’t something that I should have read cover to cover, it was still a good resource for insights into some successful social media campaigns.  If you want to purchase it for…

Life Inc – Video Review

As part of my quest to read 26 books this year, I decided to look at all kinds of things to thumb my way through. For my third book of the year, I decided to go out of my comfort zone and read a book that challenged me – Douglas Rushkoff’s Life Inc. When I…

You know what rules? Content does

This is a video book review of CC Chapman and Ann Handley’s Content Rules. It is my first read of 2011 and one that anyone serious about building content should check out. It even has a section of things you can steal, legally. What’s better than that?

Beyond Viral, a video review

When Wiley sent me a copy of Beyond Viral to review, I didn’t know what to expect. The only thing that I knew was certain was that Kevin Nalty (or Nalts as he’s known on YouTube) had declared viral video dead a few years ago. After reading, I took away some key nuggets including: Why…

Category Archives: Book Review

Social Media ROI a video review

This post contains video, if you can’t view, please click here. The title of Oliver Blanchard‘s Social Media ROI is a bit misleading. While it does talk about ROI in some areas, the book is a good roadmap for companies and practitioners looking to institutionalizing social media within their company. I suggest picking up a…

Evil Plans – a video review

This post contains video, if you can’t view, please click here. Between SXSW and my shoulder surgery, I have been delayed in creating video reviews of the books that I have read. So today, the first delayed review is of Hugh MacLeod’s Evil Plans. The book was a quick read and really good for inspiration…

Enchantment, a video review

About a month ago, the folks that are doing the marketing for Guy Kawasaki’s new book Enchantment sent me a copy to take a look and see what I thought. At first, I was not sure what to think of it, mainly because it seemed very thin to build up a case for building an…

The big book of social media case studies, a video review

Earlier this month, I finally got around to Robert Fine’s The Big Book of Social Media Case Studies, Stories and Perspectives. While the book wasn’t something that I should have read cover to cover, it was still a good resource for insights into some successful social media campaigns.  If you want to purchase it for…

Life Inc – Video Review

As part of my quest to read 26 books this year, I decided to look at all kinds of things to thumb my way through. For my third book of the year, I decided to go out of my comfort zone and read a book that challenged me – Douglas Rushkoff’s Life Inc. When I…

You know what rules? Content does

This is a video book review of CC Chapman and Ann Handley’s Content Rules. It is my first read of 2011 and one that anyone serious about building content should check out. It even has a section of things you can steal, legally. What’s better than that?

Beyond Viral, a video review

When Wiley sent me a copy of Beyond Viral to review, I didn’t know what to expect. The only thing that I knew was certain was that Kevin Nalty (or Nalts as he’s known on YouTube) had declared viral video dead a few years ago. After reading, I took away some key nuggets including: Why…

Category Archives: Book Review

Social Media ROI a video review

This post contains video, if you can’t view, please click here. The title of Oliver Blanchard‘s Social Media ROI is a bit misleading. While it does talk about ROI in some areas, the book is a good roadmap for companies and practitioners looking to institutionalizing social media within their company. I suggest picking up a…

Evil Plans – a video review

This post contains video, if you can’t view, please click here. Between SXSW and my shoulder surgery, I have been delayed in creating video reviews of the books that I have read. So today, the first delayed review is of Hugh MacLeod’s Evil Plans. The book was a quick read and really good for inspiration…

Enchantment, a video review

About a month ago, the folks that are doing the marketing for Guy Kawasaki’s new book Enchantment sent me a copy to take a look and see what I thought. At first, I was not sure what to think of it, mainly because it seemed very thin to build up a case for building an…

The big book of social media case studies, a video review

Earlier this month, I finally got around to Robert Fine’s The Big Book of Social Media Case Studies, Stories and Perspectives. While the book wasn’t something that I should have read cover to cover, it was still a good resource for insights into some successful social media campaigns.  If you want to purchase it for…

Life Inc – Video Review

As part of my quest to read 26 books this year, I decided to look at all kinds of things to thumb my way through. For my third book of the year, I decided to go out of my comfort zone and read a book that challenged me – Douglas Rushkoff’s Life Inc. When I…

You know what rules? Content does

This is a video book review of CC Chapman and Ann Handley’s Content Rules. It is my first read of 2011 and one that anyone serious about building content should check out. It even has a section of things you can steal, legally. What’s better than that?

Beyond Viral, a video review

When Wiley sent me a copy of Beyond Viral to review, I didn’t know what to expect. The only thing that I knew was certain was that Kevin Nalty (or Nalts as he’s known on YouTube) had declared viral video dead a few years ago. After reading, I took away some key nuggets including: Why…

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