It’s been a while, but we’re back! For those of you keeping score at home, my hiatus from blogging was planned. In September Mrs. Espo and I welcomed #2 to the family and I was on a strategically planned month sabbatical from work to spend time with the new family. This meant dropping the keyboard…
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We always look at the shiny object and tend to over-glorify a campaign that went “viral.” One thing we tend to neglect are companies that have surpassed viral and went more cultish – think Apple. While Apple has their followers, I would tend to argue that they may not be as passionate as the fans…
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