This post originally ran on PR Breakfast Club, but I wanted to share with you in case you missed it over there. A few weeks back, pundits noted that Twitter had its moment. The 140-character service was on fire with tweets mentioning the death of Osama Bin Laden at a rate that traditional news outlets…
Author Archives:
Spreading the social seed
This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. Generating company-wide buy-in for your social media program is an important early step in institutionalizing social media. It may not be easy or natural for the initial SM team to gain…
Five for Friday
Man this week flew by. One morning we were pitching the Small Business Happiness Index from Vistaprint, the next I was sitting home with my son as Mrs. Espo enjoyed a night off checking out the Red Sox. The week was really good for me as I did PR for the first time in earnest…
The Parables of Business
Back in my English major heyday, I was reading 36 books a semester from various authors. While some could captivate you, others well they could not and were quickly tuned out. Fast forward nearly a decade since that last college class. I still find myself reading a lot from blogs and eBooks to soft and…
Author Archives:
Putting up a Steel Curtain on Social Media
This post originally ran on PR Breakfast Club, but I wanted to share with you in case you missed it over there. A few weeks back, pundits noted that Twitter had its moment. The 140-character service was on fire with tweets mentioning the death of Osama Bin Laden at a rate that traditional news outlets…
Spreading the social seed
This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. Generating company-wide buy-in for your social media program is an important early step in institutionalizing social media. It may not be easy or natural for the initial SM team to gain…
Five for Friday
Man this week flew by. One morning we were pitching the Small Business Happiness Index from Vistaprint, the next I was sitting home with my son as Mrs. Espo enjoyed a night off checking out the Red Sox. The week was really good for me as I did PR for the first time in earnest…
The Parables of Business
Back in my English major heyday, I was reading 36 books a semester from various authors. While some could captivate you, others well they could not and were quickly tuned out. Fast forward nearly a decade since that last college class. I still find myself reading a lot from blogs and eBooks to soft and…
Author Archives:
Putting up a Steel Curtain on Social Media
This post originally ran on PR Breakfast Club, but I wanted to share with you in case you missed it over there. A few weeks back, pundits noted that Twitter had its moment. The 140-character service was on fire with tweets mentioning the death of Osama Bin Laden at a rate that traditional news outlets…
Spreading the social seed
This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. Generating company-wide buy-in for your social media program is an important early step in institutionalizing social media. It may not be easy or natural for the initial SM team to gain…
Five for Friday
Man this week flew by. One morning we were pitching the Small Business Happiness Index from Vistaprint, the next I was sitting home with my son as Mrs. Espo enjoyed a night off checking out the Red Sox. The week was really good for me as I did PR for the first time in earnest…
The Parables of Business
Back in my English major heyday, I was reading 36 books a semester from various authors. While some could captivate you, others well they could not and were quickly tuned out. Fast forward nearly a decade since that last college class. I still find myself reading a lot from blogs and eBooks to soft and…
Author Archives:
Putting up a Steel Curtain on Social Media
This post originally ran on PR Breakfast Club, but I wanted to share with you in case you missed it over there. A few weeks back, pundits noted that Twitter had its moment. The 140-character service was on fire with tweets mentioning the death of Osama Bin Laden at a rate that traditional news outlets…
Spreading the social seed
This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. Generating company-wide buy-in for your social media program is an important early step in institutionalizing social media. It may not be easy or natural for the initial SM team to gain…
Five for Friday
Man this week flew by. One morning we were pitching the Small Business Happiness Index from Vistaprint, the next I was sitting home with my son as Mrs. Espo enjoyed a night off checking out the Red Sox. The week was really good for me as I did PR for the first time in earnest…
The Parables of Business
Back in my English major heyday, I was reading 36 books a semester from various authors. While some could captivate you, others well they could not and were quickly tuned out. Fast forward nearly a decade since that last college class. I still find myself reading a lot from blogs and eBooks to soft and…
Author Archives:
Putting up a Steel Curtain on Social Media
This post originally ran on PR Breakfast Club, but I wanted to share with you in case you missed it over there. A few weeks back, pundits noted that Twitter had its moment. The 140-character service was on fire with tweets mentioning the death of Osama Bin Laden at a rate that traditional news outlets…
Spreading the social seed
This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. Generating company-wide buy-in for your social media program is an important early step in institutionalizing social media. It may not be easy or natural for the initial SM team to gain…
Five for Friday
Man this week flew by. One morning we were pitching the Small Business Happiness Index from Vistaprint, the next I was sitting home with my son as Mrs. Espo enjoyed a night off checking out the Red Sox. The week was really good for me as I did PR for the first time in earnest…
The Parables of Business
Back in my English major heyday, I was reading 36 books a semester from various authors. While some could captivate you, others well they could not and were quickly tuned out. Fast forward nearly a decade since that last college class. I still find myself reading a lot from blogs and eBooks to soft and…
Author Archives:
Putting up a Steel Curtain on Social Media
This post originally ran on PR Breakfast Club, but I wanted to share with you in case you missed it over there. A few weeks back, pundits noted that Twitter had its moment. The 140-character service was on fire with tweets mentioning the death of Osama Bin Laden at a rate that traditional news outlets…
Spreading the social seed
This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. Generating company-wide buy-in for your social media program is an important early step in institutionalizing social media. It may not be easy or natural for the initial SM team to gain…
Five for Friday
Man this week flew by. One morning we were pitching the Small Business Happiness Index from Vistaprint, the next I was sitting home with my son as Mrs. Espo enjoyed a night off checking out the Red Sox. The week was really good for me as I did PR for the first time in earnest…
The Parables of Business
Back in my English major heyday, I was reading 36 books a semester from various authors. While some could captivate you, others well they could not and were quickly tuned out. Fast forward nearly a decade since that last college class. I still find myself reading a lot from blogs and eBooks to soft and…
Author Archives:
Putting up a Steel Curtain on Social Media
This post originally ran on PR Breakfast Club, but I wanted to share with you in case you missed it over there. A few weeks back, pundits noted that Twitter had its moment. The 140-character service was on fire with tweets mentioning the death of Osama Bin Laden at a rate that traditional news outlets…
Spreading the social seed
This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. Generating company-wide buy-in for your social media program is an important early step in institutionalizing social media. It may not be easy or natural for the initial SM team to gain…
Five for Friday
Man this week flew by. One morning we were pitching the Small Business Happiness Index from Vistaprint, the next I was sitting home with my son as Mrs. Espo enjoyed a night off checking out the Red Sox. The week was really good for me as I did PR for the first time in earnest…
The Parables of Business
Back in my English major heyday, I was reading 36 books a semester from various authors. While some could captivate you, others well they could not and were quickly tuned out. Fast forward nearly a decade since that last college class. I still find myself reading a lot from blogs and eBooks to soft and…
Author Archives:
Putting up a Steel Curtain on Social Media
This post originally ran on PR Breakfast Club, but I wanted to share with you in case you missed it over there. A few weeks back, pundits noted that Twitter had its moment. The 140-character service was on fire with tweets mentioning the death of Osama Bin Laden at a rate that traditional news outlets…
Spreading the social seed
This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. Generating company-wide buy-in for your social media program is an important early step in institutionalizing social media. It may not be easy or natural for the initial SM team to gain…
Five for Friday
Man this week flew by. One morning we were pitching the Small Business Happiness Index from Vistaprint, the next I was sitting home with my son as Mrs. Espo enjoyed a night off checking out the Red Sox. The week was really good for me as I did PR for the first time in earnest…
The Parables of Business
Back in my English major heyday, I was reading 36 books a semester from various authors. While some could captivate you, others well they could not and were quickly tuned out. Fast forward nearly a decade since that last college class. I still find myself reading a lot from blogs and eBooks to soft and…