Anyone working with social media in some way shape or form has heard the simple phrase how do we measure ROI? More times and not the person asking doesn’t have the clearest insight or idea of what you are doing all day. Things like can’t we hire an intern or outsource this stuff?
Instead of snickering, think of ways to measure success. It can be anything, from retweets and blog comments. There was an interesting post up on the PR Breakfast Club the other day on this very topic. While the end result of measuring the success lies company to company, here is a presentation that can help you lay out the groundwork.
You may also want to check out the SIM method suggested by Razorfish. How do you track the metrics?
[…] Social media ROI « Jeff Esposito’s Blog jeffesposito.com/2009/10/28/social-media-roi – view page – cached Anyone working with social media in some way shape or form has heard the simple phrase how do we measure ROI? More times and not the person asking doesn’t have the clearest insight or idea of what… (Read more)Anyone working with social media in some way shape or form has heard the simple phrase how do we measure ROI? More times and not the person asking doesn’t have the clearest insight or idea of what you are doing all day. (Read less) — From the page […]