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Over the weekend I picked up a 12-pack of Magic Hat for a family birthday party for my son. While loading up the cooler, I noticed some interesting packaging where the brewery invites consumers into their online community. During the 
sampling of the brews, I noticed on that had a QR code on it, leading to an online profile of the beer (click here to see site).
This was definitely the first time I’d seen a QR code on a beer, click the video above to see my full breakdown.
Gosh, I wish I would have had that information very nice
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