I am not the biggest fan of gimmicks and contests on sites like Facebook. There is typically not a lot of brand tie ins and extended benefit for the company as a whole. Fans attained in a contest with prizes not associated with the brand are not going to stay engaged over the long-haul.

Naragansett Beer from Providence, RI is currently running a contest where they are giving away their product to the tune of a case of beer. While the promotion may sound cool on the notion of free beer, it is also part of a campaign to extend local awareness of the brand so that they can build a brewery to brew the tasty lager in Providence.

Now I am not going to lie – I love beer. I also was a fan of the brand before winning a case of beer in this promotion, but that was not what impressed me with the campaign. What had me smiling more than the case of tallboys was when the company asked to film me to increase the social awareness of the campaign and the company. Unlike many breweries twice or thrice their size – they get it and I am very happy to see what these guys do in the future and am looking to chat with Zac from their social team in the near future for an interview on this campaign and their overall social efforts. So stay tuned.

I am not the biggest fan of gimmicks and contests on sites like Facebook. There is typically not a lot of brand tie ins and extended benefit for the company as a whole. Fans attained in a contest with prizes not associated with the brand are not going to stay engaged over the long-haul.

Naragansett Beer from Providence, RI is currently running a contest where they are giving away their product to the tune of a case of beer. While the promotion may sound cool on the notion of free beer, it is also part of a campaign to extend local awareness of the brand so that they can build a brewery to brew the tasty lager in Providence.

Now I am not going to lie – I love beer. I also was a fan of the brand before winning a case of beer in this promotion, but that was not what impressed me with the campaign. What had me smiling more than the case of tallboys was when the company asked to film me to increase the social awareness of the campaign and the company. Unlike many breweries twice or thrice their size – they get it and I am very happy to see what these guys do in the future and am looking to chat with Zac from their social team in the near future for an interview on this campaign and their overall social efforts. So stay tuned.

I am not the biggest fan of gimmicks and contests on sites like Facebook. There is typically not a lot of brand tie ins and extended benefit for the company as a whole. Fans attained in a contest with prizes not associated with the brand are not going to stay engaged over the long-haul.

Naragansett Beer from Providence, RI is currently running a contest where they are giving away their product to the tune of a case of beer. While the promotion may sound cool on the notion of free beer, it is also part of a campaign to extend local awareness of the brand so that they can build a brewery to brew the tasty lager in Providence.

Now I am not going to lie – I love beer. I also was a fan of the brand before winning a case of beer in this promotion, but that was not what impressed me with the campaign. What had me smiling more than the case of tallboys was when the company asked to film me to increase the social awareness of the campaign and the company. Unlike many breweries twice or thrice their size – they get it and I am very happy to see what these guys do in the future and am looking to chat with Zac from their social team in the near future for an interview on this campaign and their overall social efforts. So stay tuned.

I am not the biggest fan of gimmicks and contests on sites like Facebook. There is typically not a lot of brand tie ins and extended benefit for the company as a whole. Fans attained in a contest with prizes not associated with the brand are not going to stay engaged over the long-haul.

Naragansett Beer from Providence, RI is currently running a contest where they are giving away their product to the tune of a case of beer. While the promotion may sound cool on the notion of free beer, it is also part of a campaign to extend local awareness of the brand so that they can build a brewery to brew the tasty lager in Providence.

Now I am not going to lie – I love beer. I also was a fan of the brand before winning a case of beer in this promotion, but that was not what impressed me with the campaign. What had me smiling more than the case of tallboys was when the company asked to film me to increase the social awareness of the campaign and the company. Unlike many breweries twice or thrice their size – they get it and I am very happy to see what these guys do in the future and am looking to chat with Zac from their social team in the near future for an interview on this campaign and their overall social efforts. So stay tuned.