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The title of Oliver Blanchard‘s Social Media ROI is a bit misleading. While it does talk about ROI in some areas, the book is a good roadmap for companies and practitioners looking to institutionalizing social media within their company.
I suggest picking up a copy today for your usage. And if you click the link below, you can get it for less and I’ll make a few pennies.
Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech)
Jeff: Great call, this book is a must have. Hil and I have been sharing my copy. Well structured with well thought out points. Thanks and keep up the wonderful work.
cute sling.
@RossHollebon Thanks Ross. I need to make a visit soon…Hands down this is the best SM book that I have read in the past three years or so and really lays out the way to institutionalize the medium.
@kottavio I wear it for comments like that 🙂
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