When I checked my email last night, I had one from MLB. The subject line read Campaign for your MLB All-Stars. Now like I said the other day, MLB is one of those things that I’m a fanboy for so, I opened the email. Instead of a usual plea to vote for the Mid-Summer Classic, the league made a contest around building a community for a particular player on your favorite team. People were incentivized to share with friends and family as well as their social networks. A point value was assigned for each “recruited votes” and points earn you a status on the campaign. It’s kind of like the political process, but you don’t have to pony up cash.

The All-Star game is typically a social event but this campaign is a smart move by MLB. People are tuning out emails in favor of social networks, and people are more likely to participate in something for a friend rather than a company. So win in a sense that they get more votes. On the other hand, the contest is held on the MLB site so you have to sign in or create an MLB account to register for the contest. Now with that not only will they be able to increase their email marketing to registrants, but they also know what networks you use and what team you are a fan of. This makes segmenting marketing in the social space to you and your network.

So to that, I say bravo MLB. Below is what the voting page looks like for the Red Sox Dustin Pedroia.

What say you about this campaign?

When I checked my email last night, I had one from MLB. The subject line read Campaign for your MLB All-Stars. Now like I said the other day, MLB is one of those things that I’m a fanboy for so, I opened the email. Instead of a usual plea to vote for the Mid-Summer Classic, the league made a contest around building a community for a particular player on your favorite team. People were incentivized to share with friends and family as well as their social networks. A point value was assigned for each “recruited votes” and points earn you a status on the campaign. It’s kind of like the political process, but you don’t have to pony up cash.

The All-Star game is typically a social event but this campaign is a smart move by MLB. People are tuning out emails in favor of social networks, and people are more likely to participate in something for a friend rather than a company. So win in a sense that they get more votes. On the other hand, the contest is held on the MLB site so you have to sign in or create an MLB account to register for the contest. Now with that not only will they be able to increase their email marketing to registrants, but they also know what networks you use and what team you are a fan of. This makes segmenting marketing in the social space to you and your network.

So to that, I say bravo MLB. Below is what the voting page looks like for the Red Sox Dustin Pedroia.

What say you about this campaign?

When I checked my email last night, I had one from MLB. The subject line read Campaign for your MLB All-Stars. Now like I said the other day, MLB is one of those things that I’m a fanboy for so, I opened the email. Instead of a usual plea to vote for the Mid-Summer Classic, the league made a contest around building a community for a particular player on your favorite team. People were incentivized to share with friends and family as well as their social networks. A point value was assigned for each “recruited votes” and points earn you a status on the campaign. It’s kind of like the political process, but you don’t have to pony up cash.

The All-Star game is typically a social event but this campaign is a smart move by MLB. People are tuning out emails in favor of social networks, and people are more likely to participate in something for a friend rather than a company. So win in a sense that they get more votes. On the other hand, the contest is held on the MLB site so you have to sign in or create an MLB account to register for the contest. Now with that not only will they be able to increase their email marketing to registrants, but they also know what networks you use and what team you are a fan of. This makes segmenting marketing in the social space to you and your network.

So to that, I say bravo MLB. Below is what the voting page looks like for the Red Sox Dustin Pedroia.

What say you about this campaign?

When I checked my email last night, I had one from MLB. The subject line read Campaign for your MLB All-Stars. Now like I said the other day, MLB is one of those things that I’m a fanboy for so, I opened the email. Instead of a usual plea to vote for the Mid-Summer Classic, the league made a contest around building a community for a particular player on your favorite team. People were incentivized to share with friends and family as well as their social networks. A point value was assigned for each “recruited votes” and points earn you a status on the campaign. It’s kind of like the political process, but you don’t have to pony up cash.

The All-Star game is typically a social event but this campaign is a smart move by MLB. People are tuning out emails in favor of social networks, and people are more likely to participate in something for a friend rather than a company. So win in a sense that they get more votes. On the other hand, the contest is held on the MLB site so you have to sign in or create an MLB account to register for the contest. Now with that not only will they be able to increase their email marketing to registrants, but they also know what networks you use and what team you are a fan of. This makes segmenting marketing in the social space to you and your network.

So to that, I say bravo MLB. Below is what the voting page looks like for the Red Sox Dustin Pedroia.

What say you about this campaign?