Over the weekend, I had the pleasure of spending some time with Keith Trivitt, a founding member of the PR Breakfast Club and SVP at Sternberg Strategic Communications. Over lunch at Doyle’s in Jamaica Plain, Keith offered some insight into his new role with Sternberg and what he sees next for PR and social media. He also dives into more of his post from the other day on this topic.
In a nutshell – PR and advertising need to partner to create malleable content for users to keep up the integrity of the networks that are opening up ads.
[…] coming year is the continuing blending of public relations and advertising (which I addressed in a recent video interview with Jeff Esposito), and frankly, not to hurt the feelings of my ad friends out there, but the re-emerge of public […]