Image - Lorianne DiSabato (Flickr)

Well the good thing is that the glowing orb in the sky – its called the sun if you forgot – will be coming out to play. Thankfully the arcs can get put in storage and hopefully so can the winter jackets. A guy can hope can’t he? Also kind of jacked that my day will end at 3:30 for a team-building bowling event, great lead in for a holiday weekend where I foresee a long drive to New Jersey to see the family, some great Tiger watching and after the equally long drive home watching the Sox take on the Yankees on opening day. So without further drivel, here are my five favorite articles from the week.

How Social Media Fools People – This post from ZAC is pretty on-point. How many times have you asked yourself out loud what am I doing? Or had to check your ego because you were focusing too much on social media? I love how he ties everything back at the end with SM being a support tool rather than something that should be priority number one.

How I Scored 20,000 Twitter Followers – Now don’t read this title as one of those scammy get rich quick blog posts. This is from my buddy Arik Hanson who goes over what Twitter is to him in this guest post. If you haven’t checked him out you should. The key take away from this post should be that it is better to give first.

Business Schools Respond to Demand for Use of Social Media – This is a really interesting article from the NYT. I like that colleges are starting to teach SM in their curriculum. My one question becomes who is teaching the classes? Is it guys like Brogan or is it stodgy intellectuals that will put their spin on it? Engagement or sales?

Cause Group Asks Ronald McDonald to Retire – While I agree that Ronald is out-dated and out-of-touch does this outreach spell the end of folks direct-marketing to kids? I also wonder who would win in a game of shuffleboard Joe Camel or Ronald?

Get Your Social Media Story Straight – This post is a perfect example of why companies should think before jumping into a space. Creating an empathy-driven ad is great for having fans want to come and see your sorry franchise, however when it doesn’t carry over it is just a big fail. A sports franchise should also dominate their trademark on social networking sites instead of sticking with the status no and just directing folks to inconsistently branded pages.

Good Friday Bonus – since today is Good Friday, it also a happy day as McDonalds will put their Filet o Fish commercials back on the shelf…oh happy day.

Image - Lorianne DiSabato (Flickr)

Well the good thing is that the glowing orb in the sky – its called the sun if you forgot – will be coming out to play. Thankfully the arcs can get put in storage and hopefully so can the winter jackets. A guy can hope can’t he? Also kind of jacked that my day will end at 3:30 for a team-building bowling event, great lead in for a holiday weekend where I foresee a long drive to New Jersey to see the family, some great Tiger watching and after the equally long drive home watching the Sox take on the Yankees on opening day. So without further drivel, here are my five favorite articles from the week.

How Social Media Fools People – This post from ZAC is pretty on-point. How many times have you asked yourself out loud what am I doing? Or had to check your ego because you were focusing too much on social media? I love how he ties everything back at the end with SM being a support tool rather than something that should be priority number one.

How I Scored 20,000 Twitter Followers – Now don’t read this title as one of those scammy get rich quick blog posts. This is from my buddy Arik Hanson who goes over what Twitter is to him in this guest post. If you haven’t checked him out you should. The key take away from this post should be that it is better to give first.

Business Schools Respond to Demand for Use of Social Media – This is a really interesting article from the NYT. I like that colleges are starting to teach SM in their curriculum. My one question becomes who is teaching the classes? Is it guys like Brogan or is it stodgy intellectuals that will put their spin on it? Engagement or sales?

Cause Group Asks Ronald McDonald to Retire – While I agree that Ronald is out-dated and out-of-touch does this outreach spell the end of folks direct-marketing to kids? I also wonder who would win in a game of shuffleboard Joe Camel or Ronald?

Get Your Social Media Story Straight – This post is a perfect example of why companies should think before jumping into a space. Creating an empathy-driven ad is great for having fans want to come and see your sorry franchise, however when it doesn’t carry over it is just a big fail. A sports franchise should also dominate their trademark on social networking sites instead of sticking with the status no and just directing folks to inconsistently branded pages.

Good Friday Bonus – since today is Good Friday, it also a happy day as McDonalds will put their Filet o Fish commercials back on the shelf…oh happy day.

Image - Lorianne DiSabato (Flickr)

Well the good thing is that the glowing orb in the sky – its called the sun if you forgot – will be coming out to play. Thankfully the arcs can get put in storage and hopefully so can the winter jackets. A guy can hope can’t he? Also kind of jacked that my day will end at 3:30 for a team-building bowling event, great lead in for a holiday weekend where I foresee a long drive to New Jersey to see the family, some great Tiger watching and after the equally long drive home watching the Sox take on the Yankees on opening day. So without further drivel, here are my five favorite articles from the week.

How Social Media Fools People – This post from ZAC is pretty on-point. How many times have you asked yourself out loud what am I doing? Or had to check your ego because you were focusing too much on social media? I love how he ties everything back at the end with SM being a support tool rather than something that should be priority number one.

How I Scored 20,000 Twitter Followers – Now don’t read this title as one of those scammy get rich quick blog posts. This is from my buddy Arik Hanson who goes over what Twitter is to him in this guest post. If you haven’t checked him out you should. The key take away from this post should be that it is better to give first.

Business Schools Respond to Demand for Use of Social Media – This is a really interesting article from the NYT. I like that colleges are starting to teach SM in their curriculum. My one question becomes who is teaching the classes? Is it guys like Brogan or is it stodgy intellectuals that will put their spin on it? Engagement or sales?

Cause Group Asks Ronald McDonald to Retire – While I agree that Ronald is out-dated and out-of-touch does this outreach spell the end of folks direct-marketing to kids? I also wonder who would win in a game of shuffleboard Joe Camel or Ronald?

Get Your Social Media Story Straight – This post is a perfect example of why companies should think before jumping into a space. Creating an empathy-driven ad is great for having fans want to come and see your sorry franchise, however when it doesn’t carry over it is just a big fail. A sports franchise should also dominate their trademark on social networking sites instead of sticking with the status no and just directing folks to inconsistently branded pages.

Good Friday Bonus – since today is Good Friday, it also a happy day as McDonalds will put their Filet o Fish commercials back on the shelf…oh happy day.

Image - Lorianne DiSabato (Flickr)

Well the good thing is that the glowing orb in the sky – its called the sun if you forgot – will be coming out to play. Thankfully the arcs can get put in storage and hopefully so can the winter jackets. A guy can hope can’t he? Also kind of jacked that my day will end at 3:30 for a team-building bowling event, great lead in for a holiday weekend where I foresee a long drive to New Jersey to see the family, some great Tiger watching and after the equally long drive home watching the Sox take on the Yankees on opening day. So without further drivel, here are my five favorite articles from the week.

How Social Media Fools People – This post from ZAC is pretty on-point. How many times have you asked yourself out loud what am I doing? Or had to check your ego because you were focusing too much on social media? I love how he ties everything back at the end with SM being a support tool rather than something that should be priority number one.

How I Scored 20,000 Twitter Followers – Now don’t read this title as one of those scammy get rich quick blog posts. This is from my buddy Arik Hanson who goes over what Twitter is to him in this guest post. If you haven’t checked him out you should. The key take away from this post should be that it is better to give first.

Business Schools Respond to Demand for Use of Social Media – This is a really interesting article from the NYT. I like that colleges are starting to teach SM in their curriculum. My one question becomes who is teaching the classes? Is it guys like Brogan or is it stodgy intellectuals that will put their spin on it? Engagement or sales?

Cause Group Asks Ronald McDonald to Retire – While I agree that Ronald is out-dated and out-of-touch does this outreach spell the end of folks direct-marketing to kids? I also wonder who would win in a game of shuffleboard Joe Camel or Ronald?

Get Your Social Media Story Straight – This post is a perfect example of why companies should think before jumping into a space. Creating an empathy-driven ad is great for having fans want to come and see your sorry franchise, however when it doesn’t carry over it is just a big fail. A sports franchise should also dominate their trademark on social networking sites instead of sticking with the status no and just directing folks to inconsistently branded pages.

Good Friday Bonus – since today is Good Friday, it also a happy day as McDonalds will put their Filet o Fish commercials back on the shelf…oh happy day.