I recently wrapped up reading Shel Israel’s Twitterville, which was a great collection of case studies and best practices in social media. The book was a quick read and can be read in bits and pieces and doesn’t have to be read in order if there is a certain case study that you want to focus on. The book is definitely worth picking up and giving a read.

The only issue that I disagreed with was the thought that a company Twitter account needs to be given a face instead of a logo. While a face is always a plus, the brand using real folks in this situation run the risk of having a personality overshadow the brand. With a logo-based account, multiple team members can work together to respond to the constituents.

What do you think?

I recently wrapped up reading Shel Israel’s Twitterville, which was a great collection of case studies and best practices in social media. The book was a quick read and can be read in bits and pieces and doesn’t have to be read in order if there is a certain case study that you want to focus on. The book is definitely worth picking up and giving a read.

The only issue that I disagreed with was the thought that a company Twitter account needs to be given a face instead of a logo. While a face is always a plus, the brand using real folks in this situation run the risk of having a personality overshadow the brand. With a logo-based account, multiple team members can work together to respond to the constituents.

What do you think?

I recently wrapped up reading Shel Israel’s Twitterville, which was a great collection of case studies and best practices in social media. The book was a quick read and can be read in bits and pieces and doesn’t have to be read in order if there is a certain case study that you want to focus on. The book is definitely worth picking up and giving a read.

The only issue that I disagreed with was the thought that a company Twitter account needs to be given a face instead of a logo. While a face is always a plus, the brand using real folks in this situation run the risk of having a personality overshadow the brand. With a logo-based account, multiple team members can work together to respond to the constituents.

What do you think?

I recently wrapped up reading Shel Israel’s Twitterville, which was a great collection of case studies and best practices in social media. The book was a quick read and can be read in bits and pieces and doesn’t have to be read in order if there is a certain case study that you want to focus on. The book is definitely worth picking up and giving a read.

The only issue that I disagreed with was the thought that a company Twitter account needs to be given a face instead of a logo. While a face is always a plus, the brand using real folks in this situation run the risk of having a personality overshadow the brand. With a logo-based account, multiple team members can work together to respond to the constituents.

What do you think?