This week was busy, but it flew. Not much went on in terms of excitement, but hopefully that changes tomorrow night as I head into NYC for the #NotAtSXSW party sponsored by Teresa Cantwell & PRCog. I’ll be there for a few hours, maybe I’ll see you there.
Times sells Disney its front page for $700K – Now this article itself strikes me as pure marketing genius on behalf of both the LA Times and Disney. Both gain what they are looking for – Disney gets publicity for their soon-to-be blockbuster starring Johnny Depp and the Times gets the revenue that they so desperately need. Now I know that some journalists noted in the piece are mad at the paper for “selling out” or pissed that they had to turn through a page or two to read about Afghanistan or health care reform. To be honest – both will still be debated until the cows come home – so save it. They should also remember that newspapers are a business hurting for advertising of any kind. I wonder how quick they’d flip the other way if papers like the Times asked them to turn down more money to write for a competitor or online pub.
A bike theft in the age of Twitter – This is a real-world story from the NY Times that shows how a bike messenger retrieved his stolen bicycle through Twitter and other social and word of mouth networks.
PR Stress Relief – This post is from Kate Ottavio at the PR Breakfastclub and kind of hits home. I am not the best person dealing with stress and often mix said stress with anger. So needless to say it’s something that I continually work on. Some good tips in the comments.
Ultimate Stuck-In-Your-Head Mixtape – now this needs no introduction but definitely worth adding into the mix as a way to get out of a fun from my good buddy Mike Schaffer.
The 11 Commandments of Corporate Tweeting – Its always interesting to see a list that one-ups the original list of 10 commandments. This list is full of great tips for any pro heading up or manning a corporate account.
Oh and as a bonus, here’s a video to make you hungry from the NHL and Hershey’s – The making of the chocolate Stanley Cup: