Late last year, I wrote on the annual rite of passing for the holiday season – Elf Yourself. The viral phenomenon has invaded inboxes, status updates and blogs for each of the past three years. This year, a troupe of elf yourself dancers took over Union Square in New York.

This real-life adaptation of the viral hit was posted in November and has since generated over 334,000 views on YouTube. While I am late to the viewing party it not only raises awareness to the Elf Yourself brand, but also adds juice to the OfficeMax brand as fun, whimsical and relevant to an audience outside of the traditional office-superstore shopper.

Do you think this video adds to the Elf Yourself experience or does it help make it more annoying?

Late last year, I wrote on the annual rite of passing for the holiday season – Elf Yourself. The viral phenomenon has invaded inboxes, status updates and blogs for each of the past three years. This year, a troupe of elf yourself dancers took over Union Square in New York.

This real-life adaptation of the viral hit was posted in November and has since generated over 334,000 views on YouTube. While I am late to the viewing party it not only raises awareness to the Elf Yourself brand, but also adds juice to the OfficeMax brand as fun, whimsical and relevant to an audience outside of the traditional office-superstore shopper.

Do you think this video adds to the Elf Yourself experience or does it help make it more annoying?

Late last year, I wrote on the annual rite of passing for the holiday season – Elf Yourself. The viral phenomenon has invaded inboxes, status updates and blogs for each of the past three years. This year, a troupe of elf yourself dancers took over Union Square in New York.

This real-life adaptation of the viral hit was posted in November and has since generated over 334,000 views on YouTube. While I am late to the viewing party it not only raises awareness to the Elf Yourself brand, but also adds juice to the OfficeMax brand as fun, whimsical and relevant to an audience outside of the traditional office-superstore shopper.

Do you think this video adds to the Elf Yourself experience or does it help make it more annoying?

Late last year, I wrote on the annual rite of passing for the holiday season – Elf Yourself. The viral phenomenon has invaded inboxes, status updates and blogs for each of the past three years. This year, a troupe of elf yourself dancers took over Union Square in New York.

This real-life adaptation of the viral hit was posted in November and has since generated over 334,000 views on YouTube. While I am late to the viewing party it not only raises awareness to the Elf Yourself brand, but also adds juice to the OfficeMax brand as fun, whimsical and relevant to an audience outside of the traditional office-superstore shopper.

Do you think this video adds to the Elf Yourself experience or does it help make it more annoying?