Yesterday I had the opportunity to speak to a handful of Boston-based nonprofit organizations on using social media. While giving the presentation, I realized that the messaging applies to more than the NPO community.

The biggest take away from the 30 minute talk was the power of story and how that a firm company story should be in the forefront of any social media strategy.

So when planning out what you are doing, think about a fictional character that has a story that you vividly remember. Jot down some notes as to why they stand out. For example, Harry fighting Voldemort or Huck Finn helping Jim down the river.

Now reflect on your business and ask yourself:

What makes us stand out?

Why should anyone care?

Once you have that, head over to the social side and plan out how you’ll grow a community from there.

Below is a video of the talk and the accompanying presentation.

Yesterday I had the opportunity to speak to a handful of Boston-based nonprofit organizations on using social media. While giving the presentation, I realized that the messaging applies to more than the NPO community.

The biggest take away from the 30 minute talk was the power of story and how that a firm company story should be in the forefront of any social media strategy.

So when planning out what you are doing, think about a fictional character that has a story that you vividly remember. Jot down some notes as to why they stand out. For example, Harry fighting Voldemort or Huck Finn helping Jim down the river.

Now reflect on your business and ask yourself:

What makes us stand out?

Why should anyone care?

Once you have that, head over to the social side and plan out how you’ll grow a community from there.

Below is a video of the talk and the accompanying presentation.

Yesterday I had the opportunity to speak to a handful of Boston-based nonprofit organizations on using social media. While giving the presentation, I realized that the messaging applies to more than the NPO community.

The biggest take away from the 30 minute talk was the power of story and how that a firm company story should be in the forefront of any social media strategy.

So when planning out what you are doing, think about a fictional character that has a story that you vividly remember. Jot down some notes as to why they stand out. For example, Harry fighting Voldemort or Huck Finn helping Jim down the river.

Now reflect on your business and ask yourself:

What makes us stand out?

Why should anyone care?

Once you have that, head over to the social side and plan out how you’ll grow a community from there.

Below is a video of the talk and the accompanying presentation.

Yesterday I had the opportunity to speak to a handful of Boston-based nonprofit organizations on using social media. While giving the presentation, I realized that the messaging applies to more than the NPO community.

The biggest take away from the 30 minute talk was the power of story and how that a firm company story should be in the forefront of any social media strategy.

So when planning out what you are doing, think about a fictional character that has a story that you vividly remember. Jot down some notes as to why they stand out. For example, Harry fighting Voldemort or Huck Finn helping Jim down the river.

Now reflect on your business and ask yourself:

What makes us stand out?

Why should anyone care?

Once you have that, head over to the social side and plan out how you’ll grow a community from there.

Below is a video of the talk and the accompanying presentation.