Over the past few weeks I have been thinking about Social Business. Sure it is a buzzword right now, but I do believe that it is going to become business as usual.

Unfortunately, this is going to take some time. I tried writing out this post three times now and could not make the words mesh with my thoughts, so I hopped behind the camera for a brain dump.

This post contains video, please click here if you cannot view.

Apologies for that being my longest video post in quite a while. As stated in the video, I think that the work folks like Michael Brito are doing is great, unfortunately adoption and evolution in business will take a little bit.

With that said, it will be exciting to see what comes of the next few years.

As mentioned in the video, you can download the MIT Sloan Management Review & Deloitte joint research study here.

Some key takeaways include:

• 52% of respondents thought that the concept of social business was important today
• 86% noted that it will be important in three years from now
• Social business will influence internal communications, customer interaction, operations, employee pulse and leadership insights
• Social business models take time to adopt
• Studies show that 70% of social business efforts fail due to lack of strategy and measurable results
• Company cultures where knowledge sharing is in engrained in the culture, typically leverage social business models to spark innovation

Michael’s deck on social business is embedded below, you can also click here form a review of his book on social business.

What do you think? Is social business around the corner? Is it a fad? Or something that will take a few years to become commonplace?

Would love to hear in the comments below.

Over the past few weeks I have been thinking about Social Business. Sure it is a buzzword right now, but I do believe that it is going to become business as usual.

Unfortunately, this is going to take some time. I tried writing out this post three times now and could not make the words mesh with my thoughts, so I hopped behind the camera for a brain dump.

This post contains video, please click here if you cannot view.

Apologies for that being my longest video post in quite a while. As stated in the video, I think that the work folks like Michael Brito are doing is great, unfortunately adoption and evolution in business will take a little bit.

With that said, it will be exciting to see what comes of the next few years.

As mentioned in the video, you can download the MIT Sloan Management Review & Deloitte joint research study here.

Some key takeaways include:

• 52% of respondents thought that the concept of social business was important today
• 86% noted that it will be important in three years from now
• Social business will influence internal communications, customer interaction, operations, employee pulse and leadership insights
• Social business models take time to adopt
• Studies show that 70% of social business efforts fail due to lack of strategy and measurable results
• Company cultures where knowledge sharing is in engrained in the culture, typically leverage social business models to spark innovation

Michael’s deck on social business is embedded below, you can also click here form a review of his book on social business.

What do you think? Is social business around the corner? Is it a fad? Or something that will take a few years to become commonplace?

Would love to hear in the comments below.

Over the past few weeks I have been thinking about Social Business. Sure it is a buzzword right now, but I do believe that it is going to become business as usual.

Unfortunately, this is going to take some time. I tried writing out this post three times now and could not make the words mesh with my thoughts, so I hopped behind the camera for a brain dump.

This post contains video, please click here if you cannot view.

Apologies for that being my longest video post in quite a while. As stated in the video, I think that the work folks like Michael Brito are doing is great, unfortunately adoption and evolution in business will take a little bit.

With that said, it will be exciting to see what comes of the next few years.

As mentioned in the video, you can download the MIT Sloan Management Review & Deloitte joint research study here.

Some key takeaways include:

• 52% of respondents thought that the concept of social business was important today
• 86% noted that it will be important in three years from now
• Social business will influence internal communications, customer interaction, operations, employee pulse and leadership insights
• Social business models take time to adopt
• Studies show that 70% of social business efforts fail due to lack of strategy and measurable results
• Company cultures where knowledge sharing is in engrained in the culture, typically leverage social business models to spark innovation

Michael’s deck on social business is embedded below, you can also click here form a review of his book on social business.

What do you think? Is social business around the corner? Is it a fad? Or something that will take a few years to become commonplace?

Would love to hear in the comments below.

Over the past few weeks I have been thinking about Social Business. Sure it is a buzzword right now, but I do believe that it is going to become business as usual.

Unfortunately, this is going to take some time. I tried writing out this post three times now and could not make the words mesh with my thoughts, so I hopped behind the camera for a brain dump.

This post contains video, please click here if you cannot view.

Apologies for that being my longest video post in quite a while. As stated in the video, I think that the work folks like Michael Brito are doing is great, unfortunately adoption and evolution in business will take a little bit.

With that said, it will be exciting to see what comes of the next few years.

As mentioned in the video, you can download the MIT Sloan Management Review & Deloitte joint research study here.

Some key takeaways include:

• 52% of respondents thought that the concept of social business was important today
• 86% noted that it will be important in three years from now
• Social business will influence internal communications, customer interaction, operations, employee pulse and leadership insights
• Social business models take time to adopt
• Studies show that 70% of social business efforts fail due to lack of strategy and measurable results
• Company cultures where knowledge sharing is in engrained in the culture, typically leverage social business models to spark innovation

Michael’s deck on social business is embedded below, you can also click here form a review of his book on social business.

What do you think? Is social business around the corner? Is it a fad? Or something that will take a few years to become commonplace?

Would love to hear in the comments below.