This post contains video, click here if you are having trouble viewing.

At the end of last week I heard my boss, Jason Keith, laughing hysterically at his desk. When I asked him what was so funny, he passed me the video above. It took me a while to get around to watching it, but when I did, I had to watch it a few times.

After I got over the initial humor of this 4-year old girl breaking down the tactics of toy marketers, I found myself nodding along with what she was saying. Marketers are fond of the keep it simple stupid, or KISS method, when building up a campaign. While it sounds simple, we often over think ourselves and we become desensitized by the marketing messages.

So it is interesting to see a simple mind see right through the tactics that were probably drafted up in a Madison Avenue boardroom with a multi-million dollar budget.

While this girl may be four, she still leaves marketers some key things to consider:

• How are your customers using your products? There may be opportunities to capitalize on.
• Are you being too predictable? Who says pink is just for girls and blue is just for boys?
• Is your sales hook too predictable?
• Is it time to change up your tactics or methodology?

And hell, we all love super heroes, so why should they be just for boys?

This post contains video, click here if you are having trouble viewing.

At the end of last week I heard my boss, Jason Keith, laughing hysterically at his desk. When I asked him what was so funny, he passed me the video above. It took me a while to get around to watching it, but when I did, I had to watch it a few times.

After I got over the initial humor of this 4-year old girl breaking down the tactics of toy marketers, I found myself nodding along with what she was saying. Marketers are fond of the keep it simple stupid, or KISS method, when building up a campaign. While it sounds simple, we often over think ourselves and we become desensitized by the marketing messages.

So it is interesting to see a simple mind see right through the tactics that were probably drafted up in a Madison Avenue boardroom with a multi-million dollar budget.

While this girl may be four, she still leaves marketers some key things to consider:

• How are your customers using your products? There may be opportunities to capitalize on.
• Are you being too predictable? Who says pink is just for girls and blue is just for boys?
• Is your sales hook too predictable?
• Is it time to change up your tactics or methodology?

And hell, we all love super heroes, so why should they be just for boys?

This post contains video, click here if you are having trouble viewing.

At the end of last week I heard my boss, Jason Keith, laughing hysterically at his desk. When I asked him what was so funny, he passed me the video above. It took me a while to get around to watching it, but when I did, I had to watch it a few times.

After I got over the initial humor of this 4-year old girl breaking down the tactics of toy marketers, I found myself nodding along with what she was saying. Marketers are fond of the keep it simple stupid, or KISS method, when building up a campaign. While it sounds simple, we often over think ourselves and we become desensitized by the marketing messages.

So it is interesting to see a simple mind see right through the tactics that were probably drafted up in a Madison Avenue boardroom with a multi-million dollar budget.

While this girl may be four, she still leaves marketers some key things to consider:

• How are your customers using your products? There may be opportunities to capitalize on.
• Are you being too predictable? Who says pink is just for girls and blue is just for boys?
• Is your sales hook too predictable?
• Is it time to change up your tactics or methodology?

And hell, we all love super heroes, so why should they be just for boys?

This post contains video, click here if you are having trouble viewing.

At the end of last week I heard my boss, Jason Keith, laughing hysterically at his desk. When I asked him what was so funny, he passed me the video above. It took me a while to get around to watching it, but when I did, I had to watch it a few times.

After I got over the initial humor of this 4-year old girl breaking down the tactics of toy marketers, I found myself nodding along with what she was saying. Marketers are fond of the keep it simple stupid, or KISS method, when building up a campaign. While it sounds simple, we often over think ourselves and we become desensitized by the marketing messages.

So it is interesting to see a simple mind see right through the tactics that were probably drafted up in a Madison Avenue boardroom with a multi-million dollar budget.

While this girl may be four, she still leaves marketers some key things to consider:

• How are your customers using your products? There may be opportunities to capitalize on.
• Are you being too predictable? Who says pink is just for girls and blue is just for boys?
• Is your sales hook too predictable?
• Is it time to change up your tactics or methodology?

And hell, we all love super heroes, so why should they be just for boys?