This post contains video, click here if you are having trouble viewing.

When I first heard of Brian Solis’ End of Business as Usual, I was not all that excited. My whole thought was who needs another social media book with the same catchphrases and rehashed case studies. So when I received a copy of the book in a care package, I debated whether or not to read the piece. I need to thank Gini Dietrich for pushing me to give it the ole college try, becuase the book was worth the read. Check out the video above for my full review.

People who can benefit from this book:

• Executives looking to become more customer focused
• Marketing/PR/Social Media folks who work with customers
• Heads of support/customer service teams

This post contains video, click here if you are having trouble viewing.

When I first heard of Brian Solis’ End of Business as Usual, I was not all that excited. My whole thought was who needs another social media book with the same catchphrases and rehashed case studies. So when I received a copy of the book in a care package, I debated whether or not to read the piece. I need to thank Gini Dietrich for pushing me to give it the ole college try, becuase the book was worth the read. Check out the video above for my full review.

People who can benefit from this book:

• Executives looking to become more customer focused
• Marketing/PR/Social Media folks who work with customers
• Heads of support/customer service teams

This post contains video, click here if you are having trouble viewing.

When I first heard of Brian Solis’ End of Business as Usual, I was not all that excited. My whole thought was who needs another social media book with the same catchphrases and rehashed case studies. So when I received a copy of the book in a care package, I debated whether or not to read the piece. I need to thank Gini Dietrich for pushing me to give it the ole college try, becuase the book was worth the read. Check out the video above for my full review.

People who can benefit from this book:

• Executives looking to become more customer focused
• Marketing/PR/Social Media folks who work with customers
• Heads of support/customer service teams

This post contains video, click here if you are having trouble viewing.

When I first heard of Brian Solis’ End of Business as Usual, I was not all that excited. My whole thought was who needs another social media book with the same catchphrases and rehashed case studies. So when I received a copy of the book in a care package, I debated whether or not to read the piece. I need to thank Gini Dietrich for pushing me to give it the ole college try, becuase the book was worth the read. Check out the video above for my full review.

People who can benefit from this book:

• Executives looking to become more customer focused
• Marketing/PR/Social Media folks who work with customers
• Heads of support/customer service teams